Increasing website traffic is significant because the biggest reason for the failure of a website is the lack of traffic.
There are several reasons for low traffic like free web hosting, low-quality content, slow loading speed, and poor website structure. Beginners don’t consider these points while creating a new website and that’s a big mistake.
There are several techniques to increase website traffic for a newly launched website. If you follow these tips, you can quickly acquire new customers for your business.
Here are top ways to drive traffic to a new website:
1- Upgrade Old Blog Posts
If you have old blog posts, then you have an opportunity to generate lots of traffic. Here is the strategy you need to follow:
First, find a post that is outdated. For example, I found a blog post that is published in 2019:
Related: Top Benefits of Blogging
The second step is to improve the content. In this step, you can revise your content by:
- Adding new information,
- Changing outdated screenshots,
- Removing information and data that is no longer in trend,
- Remove old strategies,
In our case, I have updated the blog post containing a list of alternative search engines other than Google and turned the list into 40+ search engines.
Related: Google Alternative Search Engines
Next, you just need to update the post and make the changes live.
With this, you can skyrocket the traffic to that page.
2- Add Click To Tweet
Click To Tweet is the best way to get more social shares on your content. Click To Tweet is a process in which you add a link on any particular line in your content to allow users to share that line on Twitter.
Here is how you can use this strategy:
First of all, you need to find something in your content that is worth adding a “Click To Tweet” link. For example, you can find any quote, tip, strategy, or statistic.
For example, my post contains inspirational quotes. So, I can consider each quote as a “tweetable” source:
Related: Best Inspirational Quotes For Work Success
Once you find your list, the next step is to create a “Click To Tweet” link. For this, you can use the ClickToTweet tool.
The tool allows you to manage how your tweet looks. You get a special generated link that you can add to your page. After that, whenever someone clicks on this link, they will get a pre-formatted tweet.
Here is how a “Click To Tweet” link looks like:
3- Use LSI Keywords
The next great way to generate traffic is to optimize your content for LSI keywords. Semantic keywords also help Google understand your topic.
LSI keywords are words and phrases related to your seed keyword.
For example, if your topic is “social media”, then some LSI keywords would be:
- Social media platforms
- Social media guide
- Viral social media
and more.
When Google sees all these keywords in your content, Google thinks that this content is surely about social media.
Related: SEO Keyword Research Guide
Now, to find the perfect LSI keywords, you can use LSI Graph that offers hundreds of related keywords related to your primary keyword:
Now, the next step is to use these keywords in your content naturally. With this practice, you don’t only rank for your targeted keyword but also rank for these LSI keywords which means more traffic.
4- Use Quora
Quora is a Q/A platform that is very famous with over 300 million monthly active users. With so many active users, there is a huge opportunity to get traffic.
Now, let’s check how this strategy looks like:
First, you need to find relevant questions related to your website niche on Quora.
Related: Quora Ads Pricing
Suppose your topic is “SEO tools”, then you can find questions related to the topic on Quora:
For example, in the below Quora question, the person has added an answer with the link to some of the tools:
The answer has been seen by over 3k people:
Now, whenever someone views this question, they find these links and also click on these links. In this way, you can get quality traffic from Quora.
5- Write Long Content
It is found that longer blog posts (2000 words) get better results in terms of social shares and backlinks as compared to shorter content.
Related: Ways To Repurpose Digital Content
Publishing long-form content also helps you reduce your site’s bounce rate as the user will stay on your site and read your content.
6- Optimize For Mobile-First Index
As Google has already rolled out “Mobile-First Indexing” in late 2019 and if still, you haven’t optimized your website for mobile-first indexing then you are losing lots of traffic.
Related: Best Ways To Increase Site Speed
In the definition of this update, “it means, Google started giving priority to the sites that are mobile optimized.”
The first thing you need is to check whether your site is mobile optimized or not and to check it, you can use the Google Mobile-Friendly Test tool.
Simply, enter your website address and hit Test URL:
To optimize your site for mobile-first indexing, you can also use AMP (Accelerated Mobile Pages) on your web pages to load faster on mobile devices.
7- Use LinkedIn Pulse
LinkedIn has 303 million monthly active users.
LinkedIn Pulse is a feature where you can publish articles for free. For example, you can republish your old content on LinkedIn for more exposure. In your article, you can add your website link.
Related: Website Traffic Checkers
Here is how a LinkedIn pulse looks like:
8- Use FAQ in Your Content
It is an awesome strategy you can use to make your content rank for question keywords.
Here is how the process works:
The first step is to find questions that your audience is asking online. To do this, you can use Buzzsumo’s Question Analyzer or Answer the Public.
After that, your next step is to include all these questions with their answers in your content. Here is a perfect example of this strategy:
9- Share On Social Media (Timing Should Be Perfect)
Posting on social media is a popular strategy to get traffic to your site. But most people forget one thing that is posting at the perfect time.
Every social media platform has a different strategic time when users are more active on the platform.
Related: Best Time To Post On Instagram
Here are the best times to post your content on social media:
Facebook: Tuesday and Thursday (between 8 AM to 12 PM)
Twitter: Monday and Thursday (8 AM)
Instagram: Wednesday (11 AM)
LinkedIn: Tuesday and Wednesday (9 AM)
10- Create List Posts
List posts work best when it’s about driving traffic to your website. Also, 36% of users prefer list-based posts.
In fact, currently, you are reading a list post:)
I personally prefer list posts on my website as you can see in the image below:
Also, in the past, Moz did research with 1 million articles and found that list posts get higher social shares as compared to other content types like quiz and how-to posts.
Conclusion
Now, it’s your turn to drive traffic to your website. Use the above strategies to acquire more traffic and generate more leads for your business.
