Today’s topic of discussion is Domain Authority and
its impact on Google’s search results. First, let me start by giving you a hint
on what’s exactly is Domain Authority?
its impact on Google’s search results. First, let me start by giving you a hint
on what’s exactly is Domain Authority?
Domain Authority
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| Seo Research (Image Source:- Ucsb.edu) |
Google’s ranking algorithm judges web pages on the
basis of domain authority and relevancy. Relevancy is related to the content on
the web page while Authority is related to the popularity of the website.
Domain Authority is measured by the number of backlinks pointing to your
website.
basis of domain authority and relevancy. Relevancy is related to the content on
the web page while Authority is related to the popularity of the website.
Domain Authority is measured by the number of backlinks pointing to your
website.
What Google thinks
Imagine you listen to 10 words spoken by a saint
and 50 words spoken by a stranger. Who would you believe more? I am sure you
would believe the saint more than a stranger! Google thinks the same way. It
believes the content present on the authority domains to be of more importance
and even if the content is less, it values more and ranks high on the search
engines. On the other hand, if you have lots of content on your site which
lacks Domain Authority, it would still be considered to be of less importance.
and 50 words spoken by a stranger. Who would you believe more? I am sure you
would believe the saint more than a stranger! Google thinks the same way. It
believes the content present on the authority domains to be of more importance
and even if the content is less, it values more and ranks high on the search
engines. On the other hand, if you have lots of content on your site which
lacks Domain Authority, it would still be considered to be of less importance.
It’s impact on search results
Websites having high Domain Authority
are ranked well on the Google search results. These sites are looked upon as
trusted sites by Google and hence it gives the sites really good rankings.
Here’s an example of how Domain Authority can help your website get lots of
traffic.
are ranked well on the Google search results. These sites are looked upon as
trusted sites by Google and hence it gives the sites really good rankings.
Here’s an example of how Domain Authority can help your website get lots of
traffic.
Example 1:- Checking the impact of rankings on keyword ” how to
reach Allahabad from Varanasi”
reach Allahabad from Varanasi”
In the example above, the same
website is ranking on top 2 results displayed by Google for the keyword “how to
reach Allahabad from Varanasi”.
website is ranking on top 2 results displayed by Google for the keyword “how to
reach Allahabad from Varanasi”.
The results are more shocking when
you search by changing the search setting to 50 results per page.
you search by changing the search setting to 50 results per page.
This time the first 8 results are shared
by just 3 websites.
by just 3 websites.
Example 2:- Checking the impact of rankings on keyword ” calculate domain authority”
In the example above, first 4 places
of Google rankings for the keyword “calculate domain authority” has been taken
by the same website.
of Google rankings for the keyword “calculate domain authority” has been taken
by the same website.
When we set the search results to 50,
the first 9 results are returned from the same domain.
the first 9 results are returned from the same domain.
These results clearly suggest the
power of Domain Authority.
power of Domain Authority.
How to calculate Domain Authority
There are several tools with the help
of which you can calculate the Domain Authority of your site. These sites are
mentioned below:-
of which you can calculate the Domain Authority of your site. These sites are
mentioned below:-
How to get D/A
Backlinks are directly related to the Domain
Authority of a website. The more the backlinks coming from higher authoritative
sources, the higher would be your Domain authority. You may calculate the
reputation of your site by analyzing the backlinks shown in Alexa. This would
give you an idea about your well your site is performing on search engines.
Open Site Explorer is always a great way to analyze the number of backlinks
pointing to your site. Getting a lot of backlinks from high Domain Authority
website definitely helps in increasing the D/A of your website.
Authority of a website. The more the backlinks coming from higher authoritative
sources, the higher would be your Domain authority. You may calculate the
reputation of your site by analyzing the backlinks shown in Alexa. This would
give you an idea about your well your site is performing on search engines.
Open Site Explorer is always a great way to analyze the number of backlinks
pointing to your site. Getting a lot of backlinks from high Domain Authority
website definitely helps in increasing the D/A of your website.
Also See:-
