As far as
online content development jargons go, search engine optimization (SEO) and pay
per click (PPC) play a huge role in internet marketing tactics. As an
introduction to the uninitiated, a search engine uses algorithmic calculations
to decide the ranking of a certain website or webpage on the search list. It is
an unpaid or organic process which can be affected by using both SEO and PPC.
online content development jargons go, search engine optimization (SEO) and pay
per click (PPC) play a huge role in internet marketing tactics. As an
introduction to the uninitiated, a search engine uses algorithmic calculations
to decide the ranking of a certain website or webpage on the search list. It is
an unpaid or organic process which can be affected by using both SEO and PPC.
Considering
how search engines work, the actual search terms or keywords are typed into a search
engine preferred by a target audience. SEO affects the visibility of a website
by editing the contents of a website. It can be used to change the HTML and
associated coding of a webpage to increase its relevance to specific keywords
entered by a user in the search engine. It also works by inserting backlinks,
or inbound links, to the website in other web pages.
how search engines work, the actual search terms or keywords are typed into a search
engine preferred by a target audience. SEO affects the visibility of a website
by editing the contents of a website. It can be used to change the HTML and
associated coding of a webpage to increase its relevance to specific keywords
entered by a user in the search engine. It also works by inserting backlinks,
or inbound links, to the website in other web pages.
 |
| SEO Vs PPC (Image credit:- unbounce.com) |
PPC, on the
other hand, is when a client pays a certain amount of money to a search engine
to increase the visibility of a website. Advertisers pay the search engine a
certain amount of money when people click on ads which direct the traffic to
the webpage of the advertiser. An advertisement, or banner ads, is a common way
of displaying an advertiser’s website. These are also called sponsored links or
sponsored ads, which appears when the user enters a certain keyword.
other hand, is when a client pays a certain amount of money to a search engine
to increase the visibility of a website. Advertisers pay the search engine a
certain amount of money when people click on ads which direct the traffic to
the webpage of the advertiser. An advertisement, or banner ads, is a common way
of displaying an advertiser’s website. These are also called sponsored links or
sponsored ads, which appears when the user enters a certain keyword.
The obvious
difference between the two is that while the traffic generated by SEO is free,
the traffic coming from PPC is paid. But making a choice between the two
involves a number of different factors: the target of the website, whether the
website is promoting a product or a service, the reputation of the search
engine and finally the cost of promoting a website.
difference between the two is that while the traffic generated by SEO is free,
the traffic coming from PPC is paid. But making a choice between the two
involves a number of different factors: the target of the website, whether the
website is promoting a product or a service, the reputation of the search
engine and finally the cost of promoting a website.
PPC involves
spending a certain amount of money every time someone clicks on a link and the
expenses might run into a four figure amount or more. SEO, on the other hand,
is free and traffic can be generated by the content of a website. But being
free does not guarantee results. It takes a lot of time to get a high ranking
from a search engine, whereas paying for a sponsored link might generate
traffic faster. But even that is no guarantee.
spending a certain amount of money every time someone clicks on a link and the
expenses might run into a four figure amount or more. SEO, on the other hand,
is free and traffic can be generated by the content of a website. But being
free does not guarantee results. It takes a lot of time to get a high ranking
from a search engine, whereas paying for a sponsored link might generate
traffic faster. But even that is no guarantee.
The choice
depends on the size of the advertising budget. The daily spending limit can be
set to a minimum of $5 to $10 a day or even $100 a day, depending on the
budget. But SEO is also a practical choice since it can generate 5 clicks or
50,000 and while costing nothing.
depends on the size of the advertising budget. The daily spending limit can be
set to a minimum of $5 to $10 a day or even $100 a day, depending on the
budget. But SEO is also a practical choice since it can generate 5 clicks or
50,000 and while costing nothing.
SEO is a good
approach to promote a website on a shoestring budget. But if a little capital
is available, PPC is a good recommendation. In case of competitive industries,
results pages with certain target keywords are dominated by authority websites,
which are nearly impossible to displace. In such cases, paying for traffic via
PPC appears to be most sensible.
approach to promote a website on a shoestring budget. But if a little capital
is available, PPC is a good recommendation. In case of competitive industries,
results pages with certain target keywords are dominated by authority websites,
which are nearly impossible to displace. In such cases, paying for traffic via
PPC appears to be most sensible.
But an even
more powerful tool is to combine PPC and SEO.
more powerful tool is to combine PPC and SEO.
Also See:-
Why Seo is Still Favored by Organizations
Adwords Quality Score
Complete Seo Tutorial
