Often
overlooked, an online marketing campaign is vital to having a successful
website. Because many of the marketing options are free, people commonly try to
do everything they can find. In doing so they often get burned out, or create a
haphazard marketing approach that has very little effect. By taking the time
initially to lay out a marketing plan, you can maximize your efforts in a way
that wastes little time and gives you maximum results. Below are a few things
you can do to get started with a successful online marketing campaign.
overlooked, an online marketing campaign is vital to having a successful
website. Because many of the marketing options are free, people commonly try to
do everything they can find. In doing so they often get burned out, or create a
haphazard marketing approach that has very little effect. By taking the time
initially to lay out a marketing plan, you can maximize your efforts in a way
that wastes little time and gives you maximum results. Below are a few things
you can do to get started with a successful online marketing campaign.
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| Successful Online Markting Campaign Earns! (Image source:- Twentieshacker) |
Once you have decided which items,
assign a number of pushes you wish to do each week. For article writing, it
should be no less than 1 per week. Blog posts should be no less than 3. With
social media such as Facebook, a good rule of thumb is to only post items when
you are promoting a new product, or having a sale. This applies to email.
assign a number of pushes you wish to do each week. For article writing, it
should be no less than 1 per week. Blog posts should be no less than 3. With
social media such as Facebook, a good rule of thumb is to only post items when
you are promoting a new product, or having a sale. This applies to email.
1-
Guest Blogging
Guest Blogging
One popular and often free way to
increase traffic to your website is through guest blogging. At least once a
month you should try to have a guest blog posted on a related site. Doing so can
increase your visitors, as well as give the perception that you are an expert
in your field. Plus you can get the added bonus of a link back to your website
which helps with SEO.
increase traffic to your website is through guest blogging. At least once a
month you should try to have a guest blog posted on a related site. Doing so can
increase your visitors, as well as give the perception that you are an expert
in your field. Plus you can get the added bonus of a link back to your website
which helps with SEO.
2-
Creating a blog
Creating a blog
These entries are typically less formal than proper article writing, and
should be updated at least once a week for maximum effect. Again, include an
email sign-up sheet at the end of each article.
should be updated at least once a week for maximum effect. Again, include an
email sign-up sheet at the end of each article.
3-
Email marketing
Email marketing
This is tricky, as so much of the
email we receive is junk. In the event that you begin to collect email
addresses, take care when crafting your emails, and make sure that they provide
value and pertinence to the reader.
email we receive is junk. In the event that you begin to collect email
addresses, take care when crafting your emails, and make sure that they provide
value and pertinence to the reader.
4-
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization is the science of promoting your product or
service through utilizing select keywords and ensuring that your site is
indexed correctly by search engines. Given the popularity of such web platforms
as Word press, this is kind of a no brainer, as the majority of the templates
are already optimized. In the event that you are having your website custom
designed, talk with your designer about SEO and make sure that they have a firm
grasp on how to properly implement search engine optimization from the
beginning.
service through utilizing select keywords and ensuring that your site is
indexed correctly by search engines. Given the popularity of such web platforms
as Word press, this is kind of a no brainer, as the majority of the templates
are already optimized. In the event that you are having your website custom
designed, talk with your designer about SEO and make sure that they have a firm
grasp on how to properly implement search engine optimization from the
beginning.
5-
Social Media
Social Media
Like
email, this is a bit tricky. Users of social media will quickly turn against a
product or service if they view it as you are only there to try to push your
product. A great place to start is Facebook. Starting your business page on
Facebook is free, and you can use it as a platform to start testing your online
marketing campaigns. Make sure you do not overdo it, make sure all of your
posts contain some value driver so as not to ward off potential customers.
email, this is a bit tricky. Users of social media will quickly turn against a
product or service if they view it as you are only there to try to push your
product. A great place to start is Facebook. Starting your business page on
Facebook is free, and you can use it as a platform to start testing your online
marketing campaigns. Make sure you do not overdo it, make sure all of your
posts contain some value driver so as not to ward off potential customers.
Go through this list and decide
what ways you are most comfortable marketing your product or service. There are
several options and ways that you can promote your business. When beginning
your marketing campaign, consider the options and which you feel the most
comfortable with. They will all require work, but with a marketing plan in
place, you will be focused and getting the most out of the work that you do. As
you narrow down the list of ways that you plan to market, you will begin to
find a pattern in what is working and what is not. Using these tactics you will be on your way to
having a successful online marketing campaign.
what ways you are most comfortable marketing your product or service. There are
several options and ways that you can promote your business. When beginning
your marketing campaign, consider the options and which you feel the most
comfortable with. They will all require work, but with a marketing plan in
place, you will be focused and getting the most out of the work that you do. As
you narrow down the list of ways that you plan to market, you will begin to
find a pattern in what is working and what is not. Using these tactics you will be on your way to
having a successful online marketing campaign.
About the author
Joel Mayer is an Australian freelance writer who loves
writing about the latest SEO news plus reviewing or critiquing different companies such as AustralianWebMarketers.com.au
writing about the latest SEO news plus reviewing or critiquing different companies such as AustralianWebMarketers.com.au
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