Are you having trouble selecting an SEO consultant to work with? When you are looking for an expert in London, there are so many to choose from. In fact, having this type of choice can become stressful. It is difficult to know who is going to work well with your business when you have never spoken to them before. Indeed, some SEO consultants are going to be better than others.
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First of all, realise that it can sometimes be trial and error when you are outsourcing work and hiring new people. But, there are a few things you can do to minimise choosing someone who is the wrong fit. Here are four things you should look out for when you are choosing an SEO consultant in London.
An SEO Guarantee
Hiring an SEO consultant is a big move for your business. It can be difficult to trust someone with such a huge and important task. Indeed, there are a lot of people out there claiming to be experts but they are not the real deal. You need to take your time and select someone that is actually going to deliver results. One way to protect your budget and to make sure that you select a consultant that is actually going to achieve results is to look for an SEO guarantee.
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The idea of an SEO guarantee is that you are promised results and an improvement in your website’s ranking position. Otherwise, you will receive your money back. This allows you to feel safe with your investment. For example, this is something that Joshua George at ClickSlice offers. I have known Joshua for years and he is an amazing person to work with. He promises to improve your ranking position within 90 days. If this is not achieved then you will get a full refund. This demonstrates that he is confident with what he can do, which is a good sign.
Years of Experience
You cannot simply learn SEO overnight. Otherwise, you would be able to do it successfully yourself. It takes years to master what works and understand what Google really wants. So, this means that when you are searching for an SEO consultant in London, you want to look for experience. This is going to allow you to know they understand what is needed and have developed a strategy to help websites improve.
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Thus, check out the SEO consultant’s site or ask them how many years of experience they have. You would be looking for a minimum of two years of experience. This is going to give you peace of mind and feel confident working with that consultant. You will find that there are people claiming to be SEO consultants popping up on the internet. But, you want to stick to the experienced experts.
Continuous Learning and Education
Google is known to constantly update its algorithm. This means that SEO tactics that worked three years ago might not have the same effects now. While this is not something that you have to keep up with, you want to ensure that the SEO consultant you hire does. Look for a professional who states they are always learning about updates and keeping up with the latest trends.
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An expert is going to state on their website that they are continuously learning and keeping up with updates. Read about them and what they say. You can even check out their blog and they might be discussing the latest trends. This all lets you know that they are educating themselves on a regular basis and they can use this knowledge for your website.
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Evidence of Success
There are some people that are good salesman and they can talk a good game. This is something that you have to look out for when you are choosing an SEO consultant in the capital city. In other words, they say they have experience and that they can produce amazing results for you. But, when it comes down to it, they cannot deliver. Hiring them would be a waste of your time and money.
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So, how do you avoid falling for their sales talk? Well, you want to look for evidence of their success. For example, take a look around their website and see what clients have said. If they have good reviews and testimonials, this can indicate they are trustworthy and just as good as they say. In addition, you want to look out for case studies as this is going to provide you with examples of what they have achieved with previous clients.
