Marketing your chiropractic clinic is a complicated task in this digital age. In most cases, chiropractors find it challenging to attract new patients, even after offering effective alternative treatments. They struggle because they lack an effective marketing strategy.
With so many marketing options available, it’s challenging to choose which marketing tools work best to increase your clinic’s online visibility and highlight your services on the first page of search engines.
You need to learn how to modify top marketing tools according to your business needs for better customer reach.
This article lists the best chiropractic marketing tools to help give your competitors stiff competition in driving convertible traffic.
Also read: Best Digital Marketing Tools For Small Businesses [2023]
Let’s begin!
Top Chiropractor Marketing Tools
Here are the top 10 chiropractic marketing tools:
Pay-Per-Click Advertising
PPC or pay-per-click advertising allows you to display your chiropractic ads to individuals searching for services related to your clinic in the area. It aims to target a specific customer demographic.
You pay for every click you receive on your advertising campaigns. More relevant and appealing campaigns you create, the more are the chances of ranking them high on the search engines.
Your effective campaign setup enables you to get in front of the audience or a set of users most likely to book your services or visit your clinic as they are actively looking for the services you are promoting using various platforms.
Here are the top platforms where you can display your ad campaigns under the pay-per-click technique:
- Google Ads: Google ads top the list of effective advertising platforms as it effectively displays chiropractic ads on various search engine platforms, websites, videos, and mobile apps consumed by the target audience. Google Ads are displayed in text, images, responsive and video formats. Google ads allow you to select a target location, set up your ad copies, and bid for a specific keyword.
- Facebook Ads: With a user base of over 2 billion, it also is a great advertising platform. It enables one to promote chiropractic services directly to Facebook users and reach out to prospective patients. It also allows one to set a preferred audience, budget, and format. You can also manage and keep track of your ad campaign and get real-time insights with the Facebook Ads Manager.
- Microsoft Ads: The Microsoft search network witnesses a monthly traffic of about 14 billion, creating a vast opportunity to display your chiropractic clinic ads on Microsoft Ads. The tool also has the advantage of serving Yahoo search traffic.
- YouTube Ads: This ad network offers various formats of ad display, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, and video discovery ads. Campaign creation and ad management for YouTube are handled through the Google Ads platform, and you can reach potential patients using the exact targeting for the Google Display Network.
Also read: Best Image Types For Facebook Ads
Social Media Management
It can be an intimidating task when it comes to handling more than one social media account. You must constantly switch to different platforms or tabs to check the latest insights.
Using a social media management tool can be an excellent way to make this task bearable to a great extent.
A social media management tool makes it feasible for you to share posts, respond to feedback and keep track of the results in one dashboard.
Here are the top social media management tools:
- Hootsuite: It has many features that could assist you with social media marketing. From publishing content, monitoring your competitors, responding to your customers, and managing your advertisements to analyzing the strategies. It even permits you to collaborate with your team, making it easier to improve communication and resolve any issues.
- Sprout Social: This tool helps you save time in managing all of the chiropractic social media accounts on a single platform. It provides the required assistance in analyzing how your social media marketing strategies are working. It makes you capable of understanding your customer’s feedback and helps you plan when the following content will be published.
Also read: 7 Tips To Build And Grow Your Social Media Presence
Search Engine Optimization
Search engine optimization is used to enhance the exposure of your chiropractic brand. SEO helps you increase your presence organically on various search engines effectively.
It is a great way to increase your Google ranking so that you can be found by more and more chiropractic patients who are actively looking for services like personal injury, auto injury, back pain, spinal adjustment, and other services that you are offering.
The first step to implementing an effective chiropractic SEO strategy is to have an absolute understanding of the target audience.
For instance, a personal injury chiropractor would want to attract workplace injury patients, auto injury patients, etc. After narrowing down your audience, you will need to research keywords that are easy to rank and usually have a more extensive search volume.
Here is a list of the top tools that can enhance your ranking on SERPs:
- SEMrush: It helps you analyze your competitor’s backlinks and monitor your SERP positions in one dashboard. It also helps create content that ranks, helps you in PPC campaigns, gets ideas from the tactics used by other players in the business, and improves your overall social media strategy.
- SERProbot: It helps you quickly check and keep track of your keyword ranking on search engines like Google. It also enables you to monitor the ranking of other domains in one dashboard.
- Google Search Console: This platform lets you check the indexing status of the pages and posts while providing a detailed report to fix the site’s issues.
- Surfer: It is a vital browser extension that permits you to create an outline for the chiropractic content you want to publish. It also enables you to check the estimated search traffic and the number of keywords to use that can enhance the website’s visibility.
Also read: SE Ranking vs. SEMrush: Which SEO Tool is Best For Beginners?
Email Marketing
Email marketing is another prominent chiropractic marketing tool, as it helps you reach your prospective patients personally.
Regular emails can help strengthen the relationship between a chiropractor and the patients, warm up cold prospects, enhance your SEO and create a consistent stream of patient appointments in your calendar.
Here is a step-by-step guide to creating a robust email marketing strategy for your chiropractic clinic:
- Create an email marketing plan highlighting the goals and outcomes of the tool. This should include answers to questions like what value your emails will add to the subscribers or how many monthly emails you will be sending.
- Define what kind of audience you will cater to by creating a buyer persona.
- Create personalized emails for your existing and prospective patients by offering discounts and engaging content.
- Reach out to new prospects by displaying the best of your services using creative writing, images, and videos.
- Use an informal, friendly tone. Also, focus on providing educational and engaging content to the subscribers.
- Always include a clear call-to-action button in your email.
Also read: 10 Top Email Marketing Agencies In The UK
Content Marketing
The chiropractic website’s content makes your page visitors stay longer and become your patients. Content marketing is one of the tactics to increase conversions, expand your brand’s reach and build trust with the audience.
Here is a list of tools that will help you create various forms of content for your clinic:
- WordPress: It is an easy-to-use platform that allows you to customize templates, publish chiropractic pages and posts, and build websites. It is prevalent and suitable, especially for those more versed in coding. It has several plugins that can be used to make the chiropractic website more functional than before.
- Hemingway Editor: This tool provides insights into the sentences that are hard to decipher and gives suggestions on words with simple alternatives.
- Grammarly: It provides tremendous help as it polishes your spelling and grammar and provides suggestions so that your chiropractic content becomes quick and easy to read. You can use it either as a plugin or a browser extension.
- Canva: It is a graphic design platform that helps you format the images depending on the aspect ratio of the preferred social media platform. It helps you in creating postcards, posters, and infographics as well. It also lets you get design ideas about the following chiropractic content you want to publish.
Also read: 8 Content Marketing Tips For Faster Success
Google My Business
Google My Business is one of the many necessities for any business with a physical location. The first step of this process is to make a Google My Business profile that enables potential chiropractic patients to find your practice without difficulty in your area of service.
It also helps your patients find all the information about your practice on various google platforms like Google Maps and Google Search. Your listing will provide them with a link to your chiropractic website, hours of operation, physical location, photos, and contact details.
Also read: Google My Business Listing Optimization Guide [2023]
Video Marketing
Videos on a website help increase up to 80% of the conversion rate. Making a video is one of the critical marketing tactics for the chiropractic marketing strategy.
Whether you are using videos to boost your engagement on social media platforms, educate your patients, or showcase a newly launched chiropractic product or service, video marketing will help you grow your presence on the internet and reach more potential patients.
Although you must ensure that the videos posted on your website are either short clips or less than 5 minutes long. Create a video that keeps the website visitors informed and engaged towards your brand.
Here are the ideas of the top video that you can create to promote your chiropractic clinic:
- Why you need a chiropractor
- What to expect during the first chiropractic session
- How to relieve neck pain at home
- Information, tips, and tricks that educate patients for self-care
- Signs you need a chiropractor
- Patient testimonials and reviews
Also read: 6 Video Marketing Trends to Follow in 2023
Virtual Visits
There has been a significant growth in virtual visits in recent times. Many chiropractors have opted for virtual appointments to offer convenience and flexibility to their patients.
Although, there are some limitations in providing services and treatment virtually; however, only some services, for instance, initial consultations, are beneficial and effective for both parties through online mode.
Offering virtual service to the patients allows you to support those who otherwise find it difficult to schedule appointments due to scheduling conflicts. It offers a new opportunity without necessarily a new investment for your practice.
Also read: How Website Usability Affects Business Growth
Optimized Website Design
It is generally advised to have a consumer-friendly and visually appealing website, as it has an essential role in impacting marketing strategies. It also impacts user engagement, search engine visibility, lead conversion rate, new patient reach, and referrals.
You should look for examples of your peers to get ideas about the best designs for the website to engage visitors more effectively. If your website does not enable your visitors to engage, or the website takes a longer time to load, the visitors bounce to your competitor’s website.
Here are the top notable features that your chiropractic website should include to provide a smooth user experience:
- Simple and easy to navigate patient (user) experience.
- A clear call-to-action button on the relevant areas.
- Easy-to-fill contact form.
- A review section that encourages honest patient reviews.
- Enough space to highlight and describe your services on the homepage.
- Eye-catching branding on all webpages.
- Optimized images and videos.
Also read: 6 Signs It’s Time for A Website Redesign
Analytics and Tracking
For effective chiropractic marketing, you need to analyze and monitor every step you take to reach the audience to measure the outcome and efficiency of a particular channel.
You can get help from online tools like Meltwater, Ahrefs, Google Analytics, SEMrush, and Hubspot. These tools measure every aspect of your marketing strategy, including traffic, conversions, competitor analysis, customer visits, and revisits.
These tools provide you with the current stats and measures you can take to improve your chiropractic marketing performance.
Here are the metrics you need to look for when analyzing your marketing performance:
- Customer acquisition cost: This metric measures how much you spend to acquire a patient by individual channel and overall. This will help in identifying the most helpful marketing channel for your clinic.
- Conversion rates: This rate will provide you with the % of traffic converting into patients. This should be measured on a per-ad and channel basis.
- Search engine rankings: These metrics help you evaluate your top rankings pages and least ranking pages.
- Retention and churn rate: These metrics help you evaluate how many patients are sticking with your brand and what percentage of them are going away.
- Social media analytics: These metrics help in analyzing your social media performance and your brand’s engagement rate on top social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube.
- Traffic rate and source: Online tools help you identify the signs and most minor traffic sources for your business. What kind of content or tool is attracting the traffic is also determined by this metric.
Also read: 5 Google Analytics Hacks You Wish You Had Known
Conclusion
There is a neck-to-neck competition in the chiropractic profession. With the right marketing tools, your chiropractic clinic will be better equipped to reach, convert and serve new patients in your service area.
Implement these above-mentioned top chiropractic marketing tools to expand your practice and showcase the best services and products to potential patients looking for a chiropractor online.
