You should build a personal brand to power your business to the next level. Steve Jobs, Elon Musk, Jimmy Fallon are examples of not just famous personalities, but real brands. These people have won millions of followers around the world, earning their favor and trust. And it helps to support the product that such people create. For example, Apple technology, Tesla cars, or NBC TV company.
6 Steps To Build a Personal Brand
The personal brand of your employees can be a tremendous resource that will add value to your organization and its products. Therefore, we will share a few tips below. They will help you do this. Do them, and the influence of your experts will go beyond the walls of the company office.
Here are the top six steps to build your personal brand:
Promote Your Company Through Website Content Marketing
Its type may depend on the specialization of the person and the goals of authoritative marketing. For example, a blog is great for a writer. Presentation site – for a photographer. A stylish or designer can use a full-fledged online store.
Related: Guide to B2B Content Marketing Strategy
At the same time, it is not necessary to create a complex and expensive site. You can use the constructors and make a personal resource in one evening, even without programming skills. Shopify will help with this, an alternative of which could be Wix. If you need something tailored for a blog, then try Elementor or other similar services.
Related: B2B Content Marketing Ideas
There are many advantages to having a website. First, presentability. If an IT company provides links to specialist sites in case studies, then we are talking about a brand. This adds value to employees and the company.
Related: Content Marketing ROI Stats
Secondly, the site is a great platform for distributing content. Here you can post large articles containing a lot of useful information. This move will increase the personality’s expertise, it will positively affect the loyalty and trust of the target audience.
Leverage Storytelling
Brands have used storytelling as a powerful marketing tool for years. People love to listen to stories, sincerely believe in them and empathize with the protagonists. So why not use it for the good of your company?
Related: Copywriting Tips For Small Business Owners
Tell us about how it all began. How did you decide to start your own business and what difficulties did you face along the way? This will help you get closer to your target audience and build trust and loyalty.
Related: Direct Response Copywriting Guide
Develop a Merch
Companies that have achieved a certain level of trust and earned the love of their customers often create an exclusive merchandise. Consumers are so committed to the brand that it is a real pleasure for them to wear clothes with the company’s signature prints.
Related: Branding Cycle: Your Complete Guide
What should be considered when creating effective merchandise? You should find out the preferences of your target audience and analyze trends carefully. For a merch to be successful, it must have practical or emotional value and, most importantly, look stylish.
Use Social Media That Are Popular With Your Target Audience
The number of social media users in 2020 exceeded 3.6 billion. Therefore, it will be unnecessary to explain the benefits of using the platforms. Social media opens up access to a colossal audience, allowing easy and informal communication.
Related: Tools To Measure Social Media Engagement
However, it is important to choose them correctly. LinkedIn brings together professionals from all disciplines on its platform. TikTok is a social network for young people. Instagram is extremely promising for companies whose products/services you want to watch.
Related: Top LinkedIn Marketing Stats
Each social network has its audience and interaction features. They must be taken into account. It is, of course, important that social media is used to match the brand image. However, also remember that this is about reputable marketing. Therefore, employees can also use those social networks that are not the main channels for promoting the company.
For example, there is a comedy club. He organizes events and promotes them on Facebook. However, the main strength of the company is comedians. Branding their personality will add value to the stand-up club. And while events are promoted on Facebook, comedians should start using Twitter.
Related: Top Facebook Advertising Tools
The social network provides 280 characters for writing a post. This is not at all a problem for a humorist, because a joke can be one or two phrases. However, users are happy to share cool tweets. Here the sharp mind and laconicism of comedians will become the reason why people will have more and more interest in them. Consequently, to the company too.
Related: Best Twitter Analytics Tools
Build Awareness And Trust With Public Speaking
Public speaking is a powerful tool for shaping an expert’s image. Thematic forums, workshops, and even TEDx conferences are held all over the world. Here people come to learn new and valuable things. Therefore, by default, they are predisposed to trust the specialists who perform on stage.
Make use of brand awareness metrics to determine how many people are aware about your brand.
Don’t limit employees to industry speeches. The main thing here is the quality of the event. However, employees don’t need to speak at a sales or marketing conference.
Related: What is Public Relations (PR)?
For example, in 2009 Simon Sinek spoke at a TEDx conference. He introduced the concept of the Golden Ring, which is a way of positioning products. Simon introduced people to marketing.
However, the video of the performance has amassed 13.7 million views on YouTube. Simon Sinnek’s name is now known all over the world. And his authority goes far beyond the boundaries of the company, city, or country.
Help Your Employees To Start Promoting Your Company
Authoritative marketing, like any other form of promotion, involves creating content. It must be of high quality. However, even the most valuable information can go unnoticed if it is not attractive. Correct presentation, design, and aesthetics are essential.
Let’s say a company has a top-notch customer support manager. He has a great sense of humor and high qualifications. These are great qualities that help you create cool and engaging content that will be valuable to your users.
Related: Most Powerful Brand Words
However, a person may simply not understand content creation. Help him with this. There are several ways to accomplish this task:
- Provide post/story templates, color, and font guidelines.
- Create a guide with recommendations for maintaining your page.
- Provide training.
The latter, among other things, will help inspire employees. Perhaps some of them want to be an influencer, but don’t know where to start. Help the person take the first step.
Conclusions
Building and developing a personal brand is a lot like promoting a product. The main difference is that authoritative marketing is always about people. Therefore, it is important to acquaint with the person’s personality.
Also, authoritative marketing is impossible without providing value to users. Therefore, a personal site is very appropriate. Remember that the brand should be associated with something among users. Your employees are part of this. Authoritative marketing allows you to increase a company’s influence qualitatively through a less aggressive appeal to the audience. With it, you show who is building your brand.
