7 Ways To Boost SEO With Brand Metrics

Boost your SEO with brand metrics and take the biggest leap for your business. Yes, brand and SEO go hand in hand.

For any business operating partially online or fully, the aim of the game should be to rank as high as you can on Google’s search engine. The higher you rank, the more traffic is driven to your site and web pages in general.

There are certain brand metrics that you can focus on when it comes to improving your search engine optimization this year. SEO is an algorithm you want to understand in order to partner with the right metrics that will help give your ranking the boost it needs.

Here are seven efficient ways to boost your SEO with brand metrics.

1- Use A Tracking Tool To Track Your Brand’s Metrics

Branding metrics can be tracked in a number of ways but in order to make it easier for you, it’s worth using a tracking tool. The most common and well-used tool would be Google Analytics and this is easy for most to use, even if you have very little web experience in SEO. 

All you need to do is implement the code into the HTML of your site and give it 24-48 hours to start tracking the data from your site. There is a lot of information that this tracking tool can collect and by using this data, you can put your brand metrics to good use.

Related: Best SEO Keyword Rank Checker Tools

You can look at the demographic of your audience from their age, their geographic location to their hobbies and interests that they have from browsing other sites. As you start to gather more information, you have a lot more to work with when it comes to implementing an SEO strategy for your website and other social media platforms in general.

Data is very useful for any business and can help to tailor your efforts more successfully as a result.

2- Refresh High-performing Web Pages To Create Evergreen Content

One of the metrics to explore is your customer’s engagement, particularly with certain web pages on your site. A business can benefit from having a blog section on their website, even if you’re outsourcing the content to put on there. 

Related: Benefits of Blogging

By picking out web pages that are high-performing, it’s worth refreshing these pages with updated content and information. With that done, you ensure those pages remain popular.

This is also something you can do with certain blog posts that could be updated as and when it’s applicable. Again, take a look at whatever tracking tool or tools you’re using to monitor your brand metrics and utilize that information to make changes to your website’s content in general.

Evergreen content can end up being very beneficial and so when it comes to making SEO-friendly content like this, try to stick to listicles and content that can easily be tweaked and changed. Choose your topics wisely when it comes to creating blog content and do the research so you’re posting the articles that your audience wants to read and engage with.

3- Look At Where Your Audience Is Coming From And Utilize Backlinks

Improving your SEO can be done in many ways as a business online. One way is creating backlinks that go directly to your site, whether it be to your homepage or a specific webpage in particular.

Related: Backlink Checker Tools

According to iMPact, the more backlinks a page has, the more traffic it will generate from Google. With that being said, it’s fairly easy to get backlinks through a variety of methods. Here are some suggestions that might help.

Guest Posts

Guest posts are a great way to save you a bit of hassle when you need content for your site. Some tend to charge for other businesses to write articles on their website and this is fairly common with blog sites. 

Related:

Food Blogs Looking For Guest Posts

Legal Blogs Accepting Guest Posts

Pet Blogs Accepting Guest Posts

Real Estate Guest Posting Sites

In order to secure backlinks, it’s worth offering your writer services to create content on other websites. It’s important that you’re providing quality content whilst meeting the guidelines set by the site. You can then insert a link or two into the content and once it goes live, that’s a backlink that goes directly to your site.

It’s always worth backlinking to your homepage or to a product/service page where possible.

Collaborations 

With any collaboration opportunities, it needs to be a mutually beneficial partnership. It might be that you are working with a business to help one another with brand exposure. By collaborating on a project together, it’s something that may end up being mentioned on that other business website. Usually, it can be through testimonials or your logo with a link attached to it.

Online Directories

Never dismiss the potential that comes from online directories. Just like the traditional paper versions, it’s a great way of getting your business out there. It can also help with backlinks because you’ll need to provide a link back to your website’s home page.

Related: Marketing Agency Directories To Get You The Best Leads

4- Recreate The Content That Does Well On Your Site

Content is king and it really makes a difference to the SEO of your website. When it comes to your brand metrics, quality and value are two essential elements of these metrics and so you want to provide good content every single time.

Related: Plagiarism Free Content: Importance In SEO

It’s always better to choose quality, rather than quantity. Take a look at what pages have the best engagement. It’s something you can monitor through your tracking tools and you’re looking for a lengthy amount of time spent on certain pages.

If they’re spending a few seconds on it, chances are they misclicked or found it boring. A few minutes spent on a page is definitely a good sign, so try to recreate any content that’s done well, using the same formula you used originally.

The better your content, the more opportunities you’ll get for web pages to do well ranking on Google.

5- Consider The Devices Your Audience Use And Make It Functional

Did you know that around 58% of all Google searches are done via mobile? That means, your website and web pages need to be mobile-friendly and adaptable to all types of devices that your customers might be using.

Tracking tools can help you understand what percentages of your audience using what type of device. However, it’s very common for most people to be searching via their mobile phone. As smartphones have come onto the market and the quality of phone technology has improved, there’s less need for a bulkier device like a laptop or iPad when you’re on-the-go and even at home.

Related: Website Speed Test Tools To Upgrade Site Performance

Start by ensuring your site is mobile-friendly and that the design of your site has no elements that will disrupt the customer’s experience. It’s very easy nowadays for a customer to be put off by a website not functioning properly or being led to a broken 404 link.

6- Use CTAs For Promotion Of Products Or Services

A call-to-action is a great feature to add to your site for the promotion of products or services. You may have discovered through your metrics that some customers tend to hover around certain pages, perhaps thinking about where to go next or what to purchase.

By creating some handy CTAs, you can provide that additional encouragement or nudge that they need to do the action you want them to do. It’s also a good way of getting more subscribers to your mailing list.

Keep your call-to-actions fairly short and use them sparingly. The last thing you want is to have too many pop-ups on your website because that will only frustrate customers into leaving the page earlier than planned. Keep this in mind when boosting your SEO with brand metrics.

A good way to recognize whether or not you’re using too many is to look at the bounce rate of pages where the CTAs appear. You may also find it useful to monitor what CTAs are successful and ones that aren’t serving their purpose. That way, you can remove the ones that aren’t performing well.

Related: How Website Usability Affects Business Growth

7- Take Advantage Of Email Marketing

Email marketing is not something you should be hitting snooze on as a business because it can be one of the most influential marketing methods to boost your SEO. In order to boost your SEO, email marketing can help to drive existing customers and new ones to your site every time you have something you need to promote.

Related: Best Email Marketing Services

It could be a welcome email with a discount code for those leads who’ve yet to buy anything to product launches that you want all of your email subscribers to know about what’s newly available. 

Related: Best Email Marketing Examples

Again, email marketing contributes to the important branding metric of customer experience. The relationship between you and your customer shouldn’t end after just one transaction. You should be making every effort to build relationships and create loyal customers who come back again and again.

Related: Email Marketing Stats

Conclusion

You can easily boost your SEO with brand metrics. Paying attention to your SEO is always something worth doing as a business and so with these tips, you’ll be able to bring more traffic to your site and more success too. Ultimately, you should see an increase in converted leads, which means more profit for your company.