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Bing Places for Business Statistics

Bing Places for Business Statistics

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Bing Places for Business is Microsoft’s local listing platform, enabling businesses to manage their presence on Bing Search and Bing Maps. 

While often overshadowed by Google Business Profiles, Bing Places remains highly relevant, especially among users of Microsoft products, older demographics, and enterprise users who default to Microsoft Edge and Windows-integrated search.

Bing powers about one-third of desktop search traffic in the U.S., making it essential for SEO strategists, digital marketers, local service providers, multi-location brands, and franchise businesses to optimize their listings. 

With integrations into Cortana, Windows search, Microsoft Maps, and LinkedIn search, Bing Places affects business discoverability across a unique tech ecosystem.

Below is a structured breakdown of the most recent Bing Places for Business statistics regarding its usage patterns, industry-specific implications, and emerging trends. 

Contents

Bing Places for Business Usage Statistics

  1. As of 2024, Bing has a search engine market share of 6.61% worldwide and 27.37% in the U.S. desktop search market (Source: StatCounter).
  2. Bing Places for Business currently supports over 2.2 million verified business listings globally (Source: Microsoft Advertising).
  3. Approximately 14% of local businesses in the U.S. have claimed their Bing Places listings (Source: BrightLocal).
  4. Businesses that verify on Bing Places see an average of 37% more monthly impressions via Bing Search (Source: Microsoft).
  5. About 29% of Bing Places listings are created by multi-location businesses or franchises (Source: Moz Local Insights).
  6. Bing Places listings with photos receive 45% more clicks than listings without images (Source: Microsoft).
  7. The Bing Places dashboard sees about 150,000 active logins per month from business users (Source: Microsoft).
  8. On average, businesses update their Bing listings every 11 months, with seasonal updates being the most common (Source: Whitespark).
  9. The most claimed business categories on Bing Places are Restaurants, Legal Services, Auto Repair, and Real Estate (Source: BrightLocal).
  10. About 8% of Bing Places listings are claimed by agencies on behalf of their clients (Source: Whitespark).
  11. Listings with completed profiles (address, hours, images, services) receive 73% more interactions (Source: Microsoft).
  12. Around 64% of searches on Bing that lead to local business listings come from desktop devices (Source: StatCounter).
  13. In the U.S., Windows devices account for 71% of all desktop OS usage, increasing Bing’s exposure (Source: StatCounter).
  14. Bing Places offers batch upload features for businesses with 10+ locations, used by 22% of larger chains (Source: Microsoft Advertising).
  15. Bing Maps generates 2.6 billion location-based queries annually, fed largely by Bing Places listings (Source: Microsoft).

Local SEO Stats Related to Bing Places

  1. Local businesses that claim both Google and Bing listings see a combined average of 42% more traffic from search engines (Source: BrightLocal).
  2. Bing Places listings improve local pack visibility in Bing by up to 60% when completed properly (Source: Moz Local).
  3. About 18% of Bing search queries are local in nature, making local SEO highly relevant (Source: Microsoft).
  4. Businesses with Bing Places and schema markup on their sites show up 32% more frequently in Bing Maps results (Source: SEMrush).
  5. Updating Bing Places listings seasonally improves local visibility by 19% on average (Source: Whitespark).
  6. Bing’s local algorithm gives more weight to keyword-rich categories than Google’s local algorithm (Source: Moz).
  7. Reviews on third-party sites (e.g., Yelp, TripAdvisor) influence Bing local rankings in over 70% of categories (Source: BrightLocal).
  8. Bing displays map listings in 1 out of every 5 search results that have local intent (Source: Microsoft).
  9. Businesses using consistent NAP (Name, Address, Phone) across Bing and other directories see a 21% boost in map impressions (Source: Whitespark).
  10. The presence of business hours increases engagement by 26% on Bing Places profiles (Source: Microsoft).
  11. Duplicate listings on Bing decrease local rankings by up to 12% (Source: Moz Local).
  12. Bing Places listings that include service areas rank 18% better in non-geo-specific searches (Source: SEMrush).
  13. Embedding a Bing Map on a business website improves Bing local authority by 9–13% (Source: Moz).
  14. The average time to verify a Bing Places listing is 3–5 business days (Source: Microsoft).
  15. Bing Places verification through postcard method is used in over 82% of cases, despite online verification being available (Source: Microsoft).

User Behavior Statistics on Bing

  1. The average Bing user is 35–54 years old, with 51% identifying as male (Source: Comscore).
  2. Bing users are more likely to use desktop devices than mobile when conducting local searches (64% vs. 36%) (Source: StatCounter).
  3. Bing searchers have a 35% higher household income than the average internet user (Source: Microsoft).
  4. 48% of Bing users are college-educated, compared to 33% on average across search engines (Source: Comscore).
  5. The average click-through rate for Bing Places listings is 3.6%, slightly higher than Google Business Profiles at 3.4% (Source: BrightLocal).
  6. Bing searchers are 17% more likely to click on map listings than sponsored results (Source: Microsoft).
  7. About 38% of Bing users prefer contacting a business directly from the listing vs. visiting the website (Source: Microsoft).
  8. Desktop users spend an average of 11 minutes per Bing session, favoring local and informational queries (Source: Comscore).
  9. 70% of Bing Places interactions happen between 10 a.m. and 3 p.m., suggesting optimal hours for updates (Source: Microsoft).
  10. Reviews influence Bing user behavior in 62% of click-through decisions (Source: BrightLocal).
  11. Business listings with appointment booking links see 26% higher engagement (Source: Microsoft).
  12. “Near me” searches on Bing have increased by over 132% in the last 3 years (Source: Microsoft).
  13. The average Bing user visits 2.1 business listings per search session (Source: Comscore).
  14. The bounce rate for users landing on business websites from Bing is 12% lower than from Google (Source: SEMrush).
  15. Users referred by Bing are 22% more likely to convert on business websites (Source: HubSpot).

Bing Places for Business Industry-Specific Statistics

  1. Legal service listings on Bing see the highest CTR, averaging 4.8% (Source: BrightLocal).
  2. Medical clinics receive 38% more map views on Bing than other industries (Source: Microsoft).
  3. Real estate listings on Bing Places experience 22% higher visibility during weekends (Source: Moz).
  4. Automotive service providers see 51% of their Bing traffic from mobile (Source: StatCounter).
  5. Restaurants using Bing Places see 17% more weekday lunchtime visits driven by map queries (Source: Microsoft).
  6. Home service providers (plumbers, electricians) report a 34% lift in appointment inquiries after verifying Bing listings (Source: BrightLocal).
  7. Retailers using seasonal hours updates see 29% more foot traffic via Bing directions (Source: Microsoft).
  8. Listings in the travel and tourism sector get 18% more engagement on Bing than on Google during off-peak seasons (Source: HubSpot).
  9. Pet services experience a 19% year-over-year increase in Bing Places visibility (Source: Microsoft).
  10. Multi-location fitness centers that list all locations see 27% more profile clicks (Source: Moz).
  11. Senior care businesses attract older users through Bing—users over 60 make up 42% of impressions (Source: Comscore).
  12. Educational institutions gain 13% more inquiries via Bing Places than through organic listings (Source: Microsoft).
  13. Listings for local government offices see the highest trust metrics, with a CTR of 5.1% (Source: BrightLocal).
  14. Listings with bilingual support (e.g., English and Spanish) in medical categories perform 24% better (Source: Microsoft).
  15. Listings in professional services (accounting, law, consulting) get the longest average visit durations (Source: HubSpot).

Advertising and Bing Integration Statistics

  1. Bing Ads reach 1.1 billion people globally, and many advertisers sync Bing Places with ad campaigns (Source: Microsoft).
  2. Bing Places integrations increase CTR on Bing Ads by 14–26%, especially for location extensions (Source: Microsoft).
  3. Businesses that use Bing Ads + Bing Places see a 34% lift in store visits via ad extensions (Source: HubSpot).
  4. Bing Maps receives 48% of its traffic from users interacting with Bing Ads (Source: Microsoft).
  5. 41% of businesses running Bing Ads campaigns have linked Bing Places for local visibility (Source: Microsoft Advertising).
  6. Ads with local extensions generate a 21% higher ROI on Bing compared to ads without them (Source: SEMrush).
  7. Bing Shopping Ads with store location integrations drive 18% more in-store conversions (Source: Microsoft).
  8. 72% of Bing local ads are shown during weekday daytime hours (Source: Microsoft).
  9. The cost-per-click (CPC) for local keywords on Bing is 32% lower than on Google (Source: WordStream).
  10. Industries that benefit most from Bing Ads + Places are retail, legal, finance, and healthcare (Source: BrightLocal).
  11. 19% of businesses using Microsoft Advertising consider Bing Places a core part of their local strategy (Source: HubSpot).
  12. Campaigns targeting both mobile and desktop users via Bing Ads and Bing Places show 15% better performance (Source: Microsoft).
  13. Businesses with both Bing Places and LinkedIn Ads integrated via Microsoft report 20% improved targeting (Source: Microsoft).
  14. Bing Places location info is used in 60% of Microsoft Audience Network ad impressions (Source: Microsoft).
  15. Bing local ads see 5–10% more engagement when verified Places data is accurate (Source: Microsoft).

Mobile and Voice Search Statistics Related to Bing Places

  1. 36% of Bing local queries are performed on mobile devices (Source: StatCounter).
  2. Bing is the default search engine on over 1 billion Windows mobile devices, including Surface tablets (Source: Microsoft).
  3. Voice searches via Cortana and Windows Search account for 19% of all Bing search volume (Source: Microsoft).
  4. Bing Places listings are indexed in Cortana voice search results when users ask for local services (Source: Microsoft).
  5. Businesses optimized for mobile on Bing Places get 29% more engagement from smartphone users (Source: BrightLocal).
  6. Bing Maps is integrated into Microsoft’s in-car infotainment systems, enabling voice-activated navigation using Bing Places data (Source: Microsoft).
  7. Listings with mobile-optimized websites receive 22% more mobile click-throughs from Bing (Source: SEMrush).
  8. 43% of mobile users on Bing are more likely to click a business listing if it shows phone numbers and directions (Source: Microsoft).
  9. Bing Places with “Call Now” buttons see 27% more direct phone calls on mobile (Source: BrightLocal).
  10. 68% of voice searches on Bing are for location-based or service queries (Source: Microsoft).
  11. 11% of all Bing Places engagement occurs through voice-enabled devices like smart speakers or Cortana apps (Source: Microsoft).
  12. Bing-powered voice queries tend to have longer keywords and more specific intent, increasing listing value (Source: Moz).
  13. “Find a ___ near me” voice searches have grown by over 170% on Bing since 2020 (Source: Microsoft).
  14. Mobile users searching on Bing are 2.3x more likely to visit a business within 24 hours if a Places listing is present (Source: BrightLocal).
  15. Businesses that load in under 3 seconds on mobile see 33% more conversions from Bing Places clicks (Source: Google Web Dev).

Comparative Statistics: Bing Places vs. Google Business Profiles

  1. Bing holds 6.61% global market share vs. Google’s 91.55% as of 2024 (Source: StatCounter).
  2. Only 14% of local businesses have claimed their Bing listing, compared to 93% on Google (Source: BrightLocal).
  3. Bing Places listings tend to receive 12–18% higher desktop engagement rates than Google listings (Source: Moz).
  4. The average monthly impressions per listing: Bing – 980, Google – 2,400 (Source: BrightLocal).
  5. Bing verification takes 3–5 days, while Google takes 5–7 days on average (Source: Whitespark).
  6. Bing listings show a lower rate of spam/fake businesses, around 2.4%, compared to Google’s 9.3% (Source: ReviewTrackers).
  7. Bing offers simplified bulk uploading and API access, used by 22% of enterprises, higher than Google’s 17% adoption (Source: Microsoft).
  8. Bing Places has fewer review features but integrates third-party review data more prominently than Google (Source: Moz).
  9. 62% of small businesses with both profiles report higher conversion rates from Bing than expected (Source: BrightLocal).
  10. Only 6% of SEO professionals focus equally on Bing and Google listings (Source: Whitespark).
  11. Google Business Profiles allow direct messaging; Bing Places does not yet offer this feature (Source: Google).
  12. Bing listings are more often integrated into enterprise environments like Office 365, LinkedIn, and Outlook (Source: Microsoft).
  13. Bing’s default inclusion in Windows 10+ makes it pre-installed on 77% of desktops, boosting visibility (Source: StatCounter).
  14. Bing supports up to 100 locations per account, compared to Google’s 10 before requiring special permissions (Source: Microsoft).
  15. Businesses listed on both platforms show up to 45% more traffic than those on Google only (Source: BrightLocal).

Data Quality and Accuracy Statistics for Bing Places

  1. 92% of Bing Places listings contain complete NAP data (Name, Address, Phone) (Source: Microsoft).
  2. 67% of listings include business hours, a key ranking factor (Source: Moz).
  3. Only 3.1% of Bing Places listings are flagged for inaccurate or duplicate data annually (Source: Microsoft).
  4. Listings with more than 5 photos have 28% fewer correction requests (Source: BrightLocal).
  5. Businesses that update their Bing Places data quarterly have 15% more accurate map visibility (Source: Whitespark).
  6. Incomplete listings receive 43% fewer clicks and 25% lower visibility (Source: Microsoft).
  7. Verified listings are 4.7x more likely to appear in Bing’s top 3 local results (Source: SEMrush).
  8. Listings with correct service area fields filled out rank 12% better in Bing Maps (Source: Microsoft).
  9. Photo updates made at least twice per year reduce bounce rates by 21% (Source: Moz).
  10. Listings linked to business websites have 18% higher trust scores (Source: Microsoft).
  11. 59% of listings that include holiday hours see fewer negative reviews related to availability (Source: BrightLocal).
  12. Microsoft scans listings quarterly for address mismatches, reducing long-term listing decay (Source: Microsoft).
  13. 11% of business owners log in monthly to update or verify their info (Source: Whitespark).
  14. Listings without a category selection are 56% less likely to rank in local pack results (Source: Moz).
  15. Businesses with consistently formatted citations across Bing, Yelp, and Apple Maps gain 24% more impressions (Source: Whitespark).

International Usage Statistics of Bing Places

  1. Bing Places supports local listings in 36 countries, including the U.S., U.K., Canada, and Australia (Source: Microsoft).
  2. The U.K. has the second-highest usage of Bing Places, with 9.8% of local businesses listed (Source: StatCounter).
  3. Canadian listings on Bing Places generate 17% more local impressions per capita than U.S. businesses (Source: Microsoft).
  4. Australia has 1.2 million monthly Bing local searches, largely driven by desktop users (Source: StatCounter).
  5. Germany has the highest Bing market share in the EU at 8.4% for desktop searches (Source: StatCounter).
  6. Listings with multilingual content perform 21% better internationally (Source: Microsoft).
  7. Bing Places has seen 26% year-over-year growth in listings from India and Southeast Asia (Source: Microsoft).
  8. Local businesses in France using Bing see a 31% increase in traffic during holiday travel periods (Source: HubSpot).
  9. Spanish-language listings in the U.S. get 18% more clicks from Bing’s Hispanic user segment (Source: Comscore).
  10. International businesses often use Bing Places via third-party tools, accounting for 28% of global listings (Source: Whitespark).
  11. Bing Places supports address formats in 20+ local formats, improving accuracy in non-U.S. markets (Source: Microsoft).
  12. English-only listings in bilingual regions (e.g., Canada) perform 14% worse in CTR (Source: BrightLocal).
  13. Japanese businesses report 19% improved visibility during peak tourism seasons through Bing Places (Source: Microsoft).
  14. Australian Bing users click map results 41% more often than paid ads for local queries (Source: StatCounter).
  15. 61% of non-U.S. Bing Places users verify listings via email, as postcard mail delays are common internationally (Source: Microsoft).

Growth and Future Outlook Statistics for Bing Places

  1. Bing Places listings grew by 17.4% year-over-year in 2023 (Source: Microsoft).
  2. Microsoft projects a 25% increase in mobile usage for Bing Places over the next 2 years (Source: Microsoft Advertising).
  3. Bing Places API usage has doubled since 2022, now supporting over 100,000 automated syncs/month (Source: Microsoft).
  4. Integration with LinkedIn and Microsoft Teams for business discovery is expected in late 2025 (Source: Microsoft roadmap).
  5. 43% of marketing agencies plan to include Bing Places in their 2025 local SEO packages (Source: BrightLocal).
  6. Bing’s investment in AI-powered listings will add predictive hours and service status features in 2026 (Source: Microsoft).
  7. Microsoft’s focus on edge-based computing will route more voice-based results through Bing Places (Source: Microsoft Research).
  8. Over 700 updates were made to the Bing Places platform in 2023 alone (Source: Microsoft Dev Blog).
  9. Microsoft has committed $3.5 billion to AI and Bing ecosystem improvements through 2026 (Source: Microsoft).
  10. AI-powered photo tagging and sentiment analysis will launch in Bing Places beta by end of 2025 (Source: Microsoft).
  11. More than 80% of multi-location brands are expected to use Bing Places by 2027 (Source: HubSpot).
  12. Bing Places is targeting 15 million verified listings by 2027 (Source: Microsoft).
  13. Bing Places partner integrations (with Yelp, Zocdoc, etc.) are projected to double by 2026 (Source: Microsoft).
  14. Microsoft Cloud’s integration with Places will include automated appointment scheduling in 2026 (Source: Microsoft).
  15. Bing Places dashboard redesign for SMBs will launch globally in Q1 2026 (Source: Microsoft).

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About The Author

Joydeep Bhattacharya
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Joydeep Bhattacharya is a digital marketing evangelist who has over 15 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.