BuzzSumo is a popular tool for content research and social media analytics. It helps users find trending topics, analyze content performance, and discover key influencers.
However, it can be expensive for small businesses or solo bloggers, with pricing starting at $99 per month.
For those looking for more affordable options or additional features, there are several BuzzSumo alternatives available.
These alternatives provide similar tools for content discovery, social media analytics, and influencer research, but at a lower price or with more functionality.
In 2024, you can explore various options that can help improve your content strategy and provide better value for your investment.
This guide will help you discover the 10 best alternatives to BuzzSumo to support your content marketing and SEO efforts.
Worldwide Rank and SEO Metrics of BuzzSumo
- Domain Authority: 80
- SEMrush Global Rank: 39,420
- SimilarWeb Global Rank: 44,392
- SimilarWeb Country Rank: #12,211 (United States)
- Total Traffic: Over 2.8 million visits per month
- Bounce Rate: 48%
- Average Visit Duration: Approximately 4 minutes
What Can You Do With BuzzSumo?
- Discover trending topics and viral content across the web.
- Analyze competitor content to identify high-performing strategies.
- Research and connect with influencers in your niche.
- Generate content ideas with keyword and topic analysis.
- Track and measure social media engagement metrics.
- Receive alerts for brand mentions, backlinks, and keyword mentions.
Why Do You Need Alternatives to BuzzSumo?
- High pricing: The subscription plans may not fit every budget.
- Limited free features: The free plan restricts access to many advanced functionalities.
- Niche-specific limitations: It may lack depth for certain industries or tasks.
- Competitor tools with overlapping features: Tools like SEMrush and Ahrefs offer broader capabilities for SEO and marketing analysis.
- Integration needs: Other platforms may offer better integrations with tools you already use.
List of The 10 Best Alternatives to BuzzSumo
Ahrefs
- Website: https://ahrefs.com
- Launched: 2011
- Key Features: Content research, backlink analysis, SEO insights, keyword research.
- Is it free?: No, but offers a trial period.
Ahrefs is a powerhouse in the digital marketing world, with its Content Explorer tool being a direct competitor to BuzzSumo. This BuzzSumo alternative provides extensive data on trending content, including metrics like backlinks, organic traffic, and social shares. With its focus on SEO and link-building, Ahrefs is ideal for marketers seeking comprehensive insights into content performance.
SEMrush
- Website: https://www.semrush.com
- Launched: 2008
- Key Features: SEO, content marketing, social media analysis, competitor insights.
- Is it free?: No, but includes a 7-day trial.
SEMrush’s Content Marketing Toolkit offers keyword research, topic suggestions, and competitive analysis to optimize your content strategy. This BuzzSumo alternative excels in multi-functional features, making it a favorite among agencies and businesses looking for an all-in-one solution.
Sprout Social
- Website: https://sproutsocial.com
- Launched: 2010
- Key Features: Social media management, analytics, and content scheduling.
- Is it free?: No, but offers a free trial.
Sprout Social focuses on social media management and analytics, providing insights into post performance and audience engagement. This BuzzSumo alternative is excellent for brands heavily invested in social media marketing.
ContentStudio
- Website: https://contentstudio.io
- Launched: 2016
- Key Features: Content discovery, scheduling, analytics, and curation.
- Is it free?: Offers a free plan with limited features.
ContentStudio combines content discovery and social media management, making it a robust BuzzSumo alternative for teams needing collaborative tools.
NinjaOutreach
- Website: https://ninjaoutreach.com
- Launched: 2014
- Key Features: Influencer outreach, email campaigns, and content promotion.
- Is it free?: No, but a trial is available.
NinjaOutreach focuses on influencer marketing and outreach, allowing businesses to find and connect with influencers. This BuzzSumo alternative is especially useful for brands prioritizing influencer partnerships.
Brandwatch
- Website: https://www.brandwatch.com
- Launched: 2007
- Key Features: Social listening, sentiment analysis, trend tracking.
- Is it free?: No, offers a demo on request.
Brandwatch specializes in social listening and consumer insights, making it a powerful BuzzSumo alternative for understanding online conversations about your brand.
Google Trends
- Website: https://trends.google.com
- Launched: 2006
- Key Features: Trend analysis, keyword insights, geographic data.
- Is it free?: Yes.
Google Trends provides real-time insights into search trends and consumer interests. This BuzzSumo alternative is a great free option for basic trend tracking.
Keyhole
- Website: https://keyhole.co
- Launched: 2013
- Key Features: Social media analytics, hashtag tracking, campaign monitoring.
- Is it free?: No, but offers a free trial.
Keyhole focuses on real-time social media tracking and analytics, making it a valuable BuzzSumo alternative for campaign monitoring and audience analysis.
TrendSpottr
- Website: https://trendspottr.com
- Launched: 2011
- Key Features: Trend detection, sentiment analysis, predictive analytics.
- Is it free?: No, but offers a free trial.
TrendSpottr predicts emerging trends and monitors sentiment, making it an innovative BuzzSumo alternative for brands aiming to stay ahead of the curve.
Conclusion
BuzzSumo has been a reliable tool for content marketers and social media professionals, but there are other options to consider. Whether you’re seeking a more affordable solution, extra features, or specialized tools for SEO, influencer outreach, or social media analytics, alternatives like Ahrefs, SEMrush, Social Animal, and Keyhole offer powerful capabilities to enhance your marketing strategy. Explore these alternatives to find the one that best fits your goals, budget, and workflow.
FAQs
1. What is BuzzSumo used for?
BuzzSumo is a content marketing tool that helps you find trending topics, analyze competitors’ content, track brand mentions, and connect with influencers.
2. Why should I consider BuzzSumo alternatives?
You might want alternatives if BuzzSumo’s pricing is too high, if its free features are too limited, or if you need more in-depth insights into SEO or social media strategies.
3. Are there free BuzzSumo alternatives?
Yes, tools like Google Trends and ContentStudio offer free plans with basic features, which can be helpful for content research and tracking trends.
4. Which BuzzSumo alternative is best for SEO?
Ahrefs Content Explorer and SEMrush Content Marketing Toolkit are excellent alternatives for marketers looking to combine SEO with content insights.
5. Which alternative is best for influencer marketing?
NinjaOutreach and Brandwatch are excellent options for discovering and connecting with influencers in your industry.
