Over the years, newsletters have become present all across the Web. CampaignMonitor describes them as: “the life force of your marketing campaign”. Businesses use them to share the latest information and deals, spread the word around for new products, keep in touch with consumers, and keep the world interested in their offers. Millions of companies send out newsletters every month, including the biggest brands in the world.

It comes as no surprise – just last year, 306.4 billion emails were being sent every day. Email continues to be one of the most popular communication mediums to this very day, so the odds of reaching your audience are much higher if you use it.

Look at it this way. Statista shows that 51% of consumers prefer that brands reach out to them via email only. If you throw in a newsletter in the message, it’s very likely to reach your target audience – as long as you’ve built a good email campaign.

For the newsletter to actually work and increase your site traffic, as well as generate sales, it has to be perfect.

Creating the Perfect Newsletter for Your Brand

Compelling and original content lies at the core of every great marketing strategy. While this is essential, getting the content you created in front of your target audience is just as important.

It can also be more challenging. This is where newsletter creation comes into the picture.

Email newsletters are an engaging way of getting your information and content to potential or existing customers. Whether you want to reach out to past customers and convince them to buy something else, or you’re trying to attract new leads, this is an excellent way to do it.

Related: How to Grow Your Email List?

But, before you get it ‘out in the open’ and boost your website traffic, you first need to create the perfect newsletter. If you haven’t done so before, take your time and do your research. Flodesk University offers an amazing course for creating perfect newsletters. With some brainstorming and a couple of edits, you can use their tricks to make actionable newsletters to send to your audience.

Related: Top Email Marketing Stats

As soon as you get through this part and send your creation to your email list, you simply need to wait for the results. If done properly, newsletters can bring you many benefits, the biggest one of them being more website traffic.

How Newsletters Increase Organic Website Traffic

Newsletters are one of the best ways to drive more traffic to a website organically. Companies who send regular newsletters enjoy much higher demand and can widen their reach more successfully. These are amazing ways to showcase your content and product, update customers, and entice them to check out your offerings.

Related: Best Tips To Improve On Page SEO

The purpose of a newsletter is simple – to convince the consumer to check out what you have to offer. By enticing them with your offers, you are pushing them in the right direction – to the website where they can make a purchase.

Since newsletters are sent to many people at once, you cannot expect them to be opened by all of them. The most successful newsletters have an open rate that goes as high as 45%. On average, the percentage falls between high tens and low twenties.

Related: Best Examples of Email Marketing

How successful yours will be will depend on how well you’ve developed your email list, as well as the quality of the newsletter.

Just imagine – your newsletter reaches 45% of the people you send it out to. Even if a tiny portion of these people responds to it, you can consider it a great investment. If you manage to attract more people to your site thanks to the newsletter, you have an advantage even if they don’t turn into buyers. Your brand is strengthened, your reach is widened, and your site enjoys more visibility thanks to it.

A simple newsletter can do many things for you. It can attract new customers, re-engage old customers, promote your new products, and bring people to your site. Let’s have a look at what you get if you use them.

Top Benefits From Using Newsletters

There are plenty of ways that you can benefit from using newsletters. Here are the top advantages of using newsletters:

Newsletters help brands find more customers

Chances are, every single customer of yours, including the potential ones, has an email address. People use their emails daily. They use them to communicate, but also to find information that is current and relevant. For you as a website owner, this presents an amazing opportunity to boost your presence and widen your reach.

Related: Email Marketing Hacks For Restaurants

Instead of writing lengthy emails trying to capture people’s attention, you can send optimized, concise, and engaging newsletters. They’ll find them in their inboxes and if they have the time, they’ll open them and get the content you’re offering. If they like what they see, you got yourself a new customer.

Newsletters boost your credibility and authority

People need to find you to visit your site. If you manage to reach them out via email, really reach them out, they will already know about you. Well-written newsletters make people show interest in your site and offerings. They show that you keep working on your site and services, and are ready to serve them when needed.

Related: Learn Content Writing With Examples

While producing newsletters is an ongoing job and requires a lot of upkeep, it can give your brand more authority and credibility.

Newsletters are great for promoting new services

Very often, these are used to promote new content, products, or services. People need to know that you have something fresh for them. Most won’t check your site every day or week to see if you have something new. This is where a simple email with a newsletter in it, such as the example of Trello below, can come in handy. When they see that you have something they might like, they’ll be more enticed to visit your site.

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Newsletters inform consumers about sales and promotions

Do you have a special event, deal, or sale you’d like people to hear about? These are created to boost your sales, attract more people to your site, and widen your reach. But, how will people know you have them?

Related: Learn Copywriting With Examples

They’ll know the same way they learn about your new products – by checking your newsletter. You can utilize your email campaign to push the audience toward taking action in your promotions and special deals. Check out Mills’ newsletter as an example of this.

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Newsletters keep your visitors updated

Former customers or visitors might not jump onto your site as often as you’d want them to. They don’t have the time, and they do not know that you have something new and great to offer. Or, they might just need a bit of an incentive. Take a look at Unsplash’s weekly newsletter, something they send and tweak constantly to keep their audience in the loop.

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Newsletters have a low cost and high return

If done properly, this strategy can bring you a return of investment that can reach over $40 for every $1 spent. With proper email marketing, a great email list, and quality content, you can invest very little and get a lot in return. If it works, people will go to your site as a result of your message, take some sort of action and increase your revenue. Isn’t that the goal of most site owners and businesses?

Related: Best Ways To Drive Traffic To Your Shopify Store

Newsletters never die

These are time-tested tools for attracting people to your site and boosting your content strategy, which makes them long-term. Newsletters will never cease to attract people as long as emails are trending in the world. They are simply familiar, welcomed in inboxes, and easy to digest. Even if a tiny portion of your email list opens them, they work – and you’ve spent a tiny amount to make it happen.

Newsletters are a great analytics tool

How many people react to your email? This is an amazing way to analyze how people respond to your content, how satisfied they are with your messages, and whether or not you’ve created the right product or service for them. Most email marketing platforms already offer built-in analytics that you can use to track your brand’s performance.

Related: Best Marketing Automation Platforms

Wrapping up

Newsletters are never a bad idea, but there’s a lot that has to be done first before you send one out. First things first. From an eye-catching subject line to quality imaging to offerings that people can’t resist, you need to dedicate effort and time to make this perfect. In the end – it will all be worth it. People use their emails today more than ever, and your target audience cannot afford to miss out on the great opportunity you are offering.

As long as you do this well and you do it often, newsletters can bring new people and existing customers to your site, increase your revenue, and boost your marketing support. Start by learning how to do it right, have a great list of subscribers on hand, and start sending out the projects that will bring you tons of organic website traffic.