Maintaining a blog for your business gives you advantage
over your competitors. The way you maintain your blog increases your chances of
ranking higher up on the search engines. There are several benefits of blogging
in search engine optimization which are explained below:-
over your competitors. The way you maintain your blog increases your chances of
ranking higher up on the search engines. There are several benefits of blogging
in search engine optimization which are explained below:-
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| Thumbs Up to Blogging for Seo (Image credit:- slackstory) |
1- It gives your thought more exposure
Blogging is a great way to give more exposure to your
thoughts. Maintaining a nice blog requires a little bit of extra effort but it
opens up a new channel to discuss your thoughts with your audience giving you
more chances of increased visibility and shared feedback. Sometimes, it becomes
difficult to add more content on the front page of your website, in those cases
blog comes as a rescue and helps in spreading your words with the world.
thoughts. Maintaining a nice blog requires a little bit of extra effort but it
opens up a new channel to discuss your thoughts with your audience giving you
more chances of increased visibility and shared feedback. Sometimes, it becomes
difficult to add more content on the front page of your website, in those cases
blog comes as a rescue and helps in spreading your words with the world.
2- It makes your website strong
Yes, it does make your website strong as it increases the
total number of pages in your website. Sites that are having a higher number of
pages are favored more by the search engines. More the number of pages on your
website, the greater chances you have to rank for varied key phrases all
related to your main business.
total number of pages in your website. Sites that are having a higher number of
pages are favored more by the search engines. More the number of pages on your
website, the greater chances you have to rank for varied key phrases all
related to your main business.
3- It adds fresh content to your site
There is no better way than Blogging to add fresh and unique
content on your website. Updating your blog on a regular basis increases the
frequency at which new content gets added to your website. This forces the
search engine crawlers to visit your site more often. The advantage of fresh
content increases your chances of ranking high on the search engines.
content on your website. Updating your blog on a regular basis increases the
frequency at which new content gets added to your website. This forces the
search engine crawlers to visit your site more often. The advantage of fresh
content increases your chances of ranking high on the search engines.
4- It makes internal linking easier
Internal linking is one of the major factors in decreasing the bounce rate of a website and exploring the power of anchor text to the full
extent. While writing posts, you must remember to add contextual links wherever
required. Do not create anchor text but rather use words that come out
naturally as anchor text. This type of internal linking builds a strong bond
between the pages of your website and increases the chances of good rankings.
extent. While writing posts, you must remember to add contextual links wherever
required. Do not create anchor text but rather use words that come out
naturally as anchor text. This type of internal linking builds a strong bond
between the pages of your website and increases the chances of good rankings.
5- It keeps your customers updated
Blogs are a great way to keep your customers updated about
the new services and updates regarding your business. Your customers can
subscribe to the RSS feeds to receive instant notifications regarding the
updates of your business. It gives direct visitors to your website and makes it
look important in the eyes of search engines.
the new services and updates regarding your business. Your customers can
subscribe to the RSS feeds to receive instant notifications regarding the
updates of your business. It gives direct visitors to your website and makes it
look important in the eyes of search engines.
6- It gives you natural backlinks
Blogging gives you complete power to write on almost any
topic related to your business and visitors often this content useful. It
increases the chances of getting backlinks to your blog posts. This helps in
building your domain authority and raises one of the factors of ranking higher
up on search engines.
topic related to your business and visitors often this content useful. It
increases the chances of getting backlinks to your blog posts. This helps in
building your domain authority and raises one of the factors of ranking higher
up on search engines.
Some Tips for Effective Blogging
1- Make sure to add unique content to your blog. Do not try
article spinning or duplicate content as these would do more harm than
benefits.
article spinning or duplicate content as these would do more harm than
benefits.
2- Be regular in updating your blog because regular addition of
fresh content would increase the value of the site. Updating it daily would be
great for Seo.
fresh content would increase the value of the site. Updating it daily would be
great for Seo.
3- Do not keep repeating your main anchor text phrases but
rather use internal linking for the general benefit of your audience.
rather use internal linking for the general benefit of your audience.
4- Keep the ad to content ratio acceptable. Your blog is not a
place to display ads but rather make it a place where people can find useful
content.
place to display ads but rather make it a place where people can find useful
content.
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