Facebook is the largest social media platform in the world. As of 2020, it has 2.6 billion monthly active users.
Given its growth, it has become a key channel for individuals and brands to engage the potential audience.
Facebook engagement more than 5% of your audience means you are doing exceptionally well.
However, engagement less than 1% means you need to gain a better understanding of your audience and rethink your page post strategy.
Related: Facebook Marketing Stats
This article will give you an ultimate guide to become a Facebook influencer.
Here are the steps to become a Facebook influencer:
Pick a Niche and Post Around it
The first step to becoming a Facebook influencer is choosing a niche. Here are some tips for motivation.
The truth is you cannot be popular for everything! Therefore, it is best to pick one niche you are good at. Pick something that reflects your interest and not a niche you know nothing about.
A great example is Kayla Itsines (@k.itsines), who is a popular fitness and workout influencer.
Once you pick a niche, stick to it.
What do you need to do?
Post about it regularly and consistently. If you want your account to grow, invest time taking photos that have a solid composition, good lighting, and are in focus in all the right places.
Around 46% of people will unfollow a brand if it posts too often. But 18% will actually unfollow brands if it does not post enough.
Thus, find that sweet spot between these two extremes.
Create a Facebook Business Page
A Facebook business page helps people to find your business and what you have to offer. When you set up your business page, you also unlock the ability to advertise on Facebook.
Related: Best Facebook Automation Tools
Over 140 million other businesses already use Facebook to connect with that massive audience.
Select the type of page you want to create, such as local business, company, or brand. Once you select the type of page, it will automatically be created for you.
To attract and engage your target audience, customize your business page. Follow these steps to customize your page.
- Claim your customer URL: Create a custom URL on facebook.com/username for your Facebook page that is short and easy to remember.
- Control what content appears on your page: Control the types of content people are allowed to post. Also, adjust your page moderation settings to block the use of specific words, and turn on your page’s profanity filter.
- Add a Call-to-Action button: Set up a call-to-action button on your Facebook Page. Click on the “Add Action Button” button where your future CTA will appear. Besides, you can specify that it sends mobile visitors to your app or a mobile version of your site.
Focus on Your Facebook Aesthetic
Facebook recommends adding big, beautiful photos and images to your Facebook Page.
One way is to take some high-quality shots on your own or having a graphic designer create some custom images that highlight your products, services, branding, or culture.
Related: PosterMyWall: Easy Design Tool For Social Media
Another way is to go to the Patagonia Facebook Page route and combine photos with design work.
Regardless of the type of image you end up using, make sure you stick to Facebook’s recommended image dimensions. Here they are:
- The size of the profile picture should be 180 x 180 pixels at least.
- The size of the cover photo should be 851 pixels wide x 315 pixels tall. JPG file format or less than 100KB file size is preferred.
Write Captions that Reflect Your Brand’s Voice and Personality
No matter how popular visual content is, you still need text to communicate your message to the audience.
The watching time increases by 12% just by adding captions in the video.
To write a crisp and engaging text, you need to match several criteria. Below are a few.
- Length of Facebook post: Ensure to keep the visible part of Facebook posts short and eye-catching. Start with a question, fact, insight, or weird word that would attract their attention.
- Language of Facebook post: Write in simple words and avoid using professional slang. Also, ensure to finish on a positive wave.
- Structure of Facebook post: Use the inverted pyramid style of writing text. Add a conclusion and key points first so users could see what they will get if they continue reading, and describe the details afterward.
Track Your Competitors on Facebook
Tracking your competitors on Facebook is a smart move to stay on top of major industry developments. It helps you to understand where they are at present, which of their posts garner the most responses, or what strategies your competitors are using to promote their service.
Related: Top Facebook Advertising Tools
- Use Facebook insights: Facebook offers built-in-insights to monitor your competitors’ basic statistics, such as the number of page fans, the number of posts published, or the number of comments, shares, and reactions to posts. Some other tools that you can use to compare your performance with your competitors are Quick Search, Sprout Social, or Scoreboard Social.
- Check their types on post: It is always helpful to monitor and study the posts of your competitors. Set up Facebook pages to watch lists. Add competitors’ pages to the list. You can up to 100 pages. Check pages to watch regularly and take notes of the type of content your competitors are uploading. Another great way is to use Facebook video downloader. It helps you to check the images and videos used by your competitors. All you need to do is to copy the link and paste it into the insert line of Facebook downloader. The content will get saved in your downloads folder.
- Study your competitor’s ads: Check the ads your competitors are running that are working well for them. One of the best tools is the “Info and Ads” tab on every Facebook business page. You can also use geographical filters to check whether your competitor runs ads in your location and other locations. Other tools that one can use are AdEspresso’s Ads Examples or AdLeap Software.
Interact with Followers
Improving your Facebook page engagement also involves replying to comments on your posts. A study of 1,200 Facebook users by Buffer found that personalized messages are more satisfying to the followers than a simple like.
Given that people respect a response within four hours of commenting, timely responses are a game-changer.
Replying to your fans shows that you’re listening to them. It is good from a branding perspective and also encourages more interaction among the audience in the future.
Related: Branding Cycle: Your Complete Guide
If you do not have time to respond to every inbound message, then you can create a Facebook Chatbot.
Another way to interact with your followers on Facebook is by asking for their opinions or questions. It is a good way to offer your followers a chance to share their thoughts.
Bonus: Facebook Trends For 2021 (Must Read For Facebook Influencers)
Around 1.45 billion people log onto Facebook every day. This makes Facebook a great, cost-effective tool when you want to promote yourself or your products to a wide range of people.
However, the high competition and saturation of content online means that it can be difficult to stand out from the crowd.
If you want to stay ahead of the game, you have to keep on top of the latest and greatest trends taking Facebook by storm.
Here are the biggest Facebook trends predicted for 2021 and beyond.
1- Post Video Content on Facebook
According to Statista, videos are the most popular type of content on Facebook. They get a high engagement rate of 6.15% compared with status posts that get only 1.3%.
Related: Video Marketing Guide
Therefore, any marketer or influencer who wants to use Facebook for business purposes should have a strong focus on video content.
An example of a popular influencer on Facebook, who is a video creator, is Zach King.
2- Push Play or Join Live
A report by Oberlo shows that the usage of Facebook Live increased by 26.7% YOY in Q2 2020 and will continue to increase in 2021.
As it is expected to be utilized more in 2021, brands or influencers should start using this strategy to engage more with their followers and to stay ahead of their competitors.
3- Leverage Online Shopping
The launch of Facebook Shops allows merchants to create an online store on Facebook. It helps them to promote and sell their products and increase brand awareness.
As online shopping is increasingly becoming the norm, utilizing the virtual storefront is a must in 2021 for anyone selling tangible products.
An example of one such top influence is Huda Kattan (@hudabeauty). She is a beauty guru best known for her skills when it comes to makeup and skincare. You also get a “shop now” option on her Facebook page.
4- Use Facebook News Feeds
As per a report by Socialbakers, the latest data from Q3 2020 shows that the news feed received 58.2% of relative ad spend by businesses.
It shows that out of the three options for ad placements on Facebook, including news feed, instream video, video feed, the news feed is by far the most used.
The report also showed that the news feed has the highest click-through rate compared to the other ad placement locations, coming in at 1.82 percent.
Therefore, if you plan on running ads in 2021, the best practice would be to have them placed in the Facebook News Feed.
5- Hashtag It
Facebook has been working on expanding its hashtag feature to help users increase the reach of their content and engagement.
Related: Hashtags on Facebook – How To Use Them?
It is introducing a list of recommended hashtags. These will be based on the predictive text as hashtag suggestions for users.
However, it is in the testing phase. It is expected that hashtags will be one of the fastest rising Facebook trends in 2021 and beyond.
Conclusion
Facebook continues to be a crucial social media network for both individuals and businesses. The use of Facebook for business purposes has been rapidly increasing. If you haven’t joined the trend yet, then it’s high time for you to do that.
These Facebook trends are enough to present a business case for investing in Facebook. Thus, go ahead and formulate your Facebook marketing strategy right now.
