If you are a B2B organization then having updated knowledge about the market is very important. Every year, the B2B industry is changing with new technologies.
Here are some interesting B2B ecommerce marketing stats that also contain some of the COVID-19 stats affecting the B2B industry.
So, let’s get started.
- 80% of the global B2B ecommerce market is acquired by Asia (Statista).
- It is expected that the global B2B ecommerce market will reach $20.9 trillion by 2027 with a CAGR of 17.5% (Financesonline).
- According to research conducted in March 2020, B2b companies who own their own ecommerce websites will expect over 40% of growth in revenue by 2025 (Statista).
Related: Top B2B Marketing Stats
- The B2B ecommerce market is expected to reach $1.8 trillion by 2023 in the US that is a 17% increase in total sales (BigCommerce).
- 74% of B2B buyers admitted to doing the research before involving in any online purchase (Forrester).
Related: Best B2B Ecommerce Platforms
- The leading B2B ecommerce marketplace is Alibaba according to estimated traffic evaluated by Alexa (Statista).
- In online B2B ecommerce transactions, the usage of credit cards is 94% (BigCommerce).
- The leading B2B ecommerce marketplaces in the food industry are North American and Chinese 21Food. These achieved the largest number of online traffic (Statista).
Related: Biggest B2B Marketing Challenges
- For marketing, 50% of companies use blogging as a marketing strategy, and 40% use email newsletters and social media content (BigCommerce).
Related: Top Benefits of Blogging
- In B2B ecommerce, the majority of buyers place orders via websites (80%) and smartphones (72%) (Financesonline).
- The leading B2B ecommerce marketplaces in the automotive industry are North American Car-Part and German Tyre24.alzura. These achieved the largest number of online traffic (Statista).
- 50% of queries related to B2B are made on mobile devices and this number has already increased to 70% in 2020 (BigCommerce).
- In leading B2B organizations, over 40% of sales or revenue are generated via mobile devices (Google).
- Around 15% of B2B retailers admitted using a mobile application for their customers (BigCommerce).
- It is expected that retail ecommerce sales will reach $14.9 trillion in 2021 that is 265% growth from 2014 (MarketsandMarkets).
- During B2B research, 89% of associates use the Internet (Google).
- 80% of B2B companies who use ecommerce admit that their customers’ expectations have changed (B2X Partners).
- 60% of organizations have collaborated with digital ventures and startups to improve B2B ecommerce operations (Financesonline).
- For truly global experience, it is found that B2B companies make their websites available in 7 languages (B2X Partners).
- 79% of B2B marketing specialists believe that emails are the most effective marketing strategy (Financesonline).
Related: Email Marketing Stats
- 64% of B2B organizations will plan to grow their investments in ecommerce websites (Financesonline).
- B2B businesses reported a 10% average conversion rate from email marketing (B2X Partners).
- 66% of B2B buyers like blogs where 72% prefer infographics and 81% find list-based content useful (Financesonline).
- It is expected that 69% of B2B companies will use the online catalog as a replacement for print catalogs (B2X Partners).
- For sales and customer support, 85% of B2B organizations use live chat on their websites (Financesonline).
Related: Best WordPress Plugins For Live Chat
- The average price of a B2B order is $491 (B2X Partners).
- Social media is used by 53% of B2B buyers as a resource before involving in any transaction (Financesonline).
- For measurement of ecommerce campaigns, 42% of B2B organizations believe that customer retention is the key metric (B2X Partners).
- B2B companies admitted that they receive the highest lead generation and ROI using tactics: SEO and SEM, email, live events, content marketing, and social media (43%, 50%, 32%, 34%, and 23% respectively) (Financesonline).
- It is expected by 35.6% of B2B organizations that they will see a 75% increase in online sales (Financesonline).
- In 2020, around 30% of B2B companies have already started using AI technology (Financesonline).
- It is expected that around 25% of B2B companies will start using AR technology by 2020 (Financesonline).
- In 2020, 33% of B2B enterprises adopted conversational marketing using chatbots (Financesonline).
- Currently, 33% of B2B companies use CRM tools, and 37% use various analytics tools (Financesonline).
- The top investment of B2B companies is the Internet of Things (48%) and AI technology as the second-largest investment by 47% (Financesonline).
- The COVID-19 pandemic affects two-third of hospitality and tourism B2B companies (Financesonline).
- After the COVID-19 pandemic, 90% of B2B companies and decision-makers believe that digital sales are the future (Financesonline).
- After the pandemic, 90% of B2B buyers prefer video meetings and conferencing as compared to face-to-face meetups (Financesonline).
Conclusion
We have successfully covered almost all the B2B ecommerce marketing statistics. Whether you are a researcher or B2B marketer, anyone can use the above stats to better understand the B2B ecommerce market and the future projections.
