business or entrepreneur, your online reputation and how you interact with
customers can directly affect your company’s success. Every communication you
send through email and every marketing message you relay has a direct impact on
whether a potential customer will conduct transactions with you in the future.
Yes, you have a message to send and information to impart – but you also
have to respect the audience of that message by honoring their time,
intelligence, and autonomy. You can’t force people to purchase your goods or
services by forcing your marketing message down their throats. Part of the art
of marketing and promotion is to treat your recipients with respect and deliver
your information in a professional, businesslike manner.
Here are some
no-nos to avoid when sending out marketing emails so they’ll be seen in a more
positive, welcoming light.
Distracting Fonts, Colors, Graphics,
Etc.
While it’s understandable that you want your marketing emails to
stand out, realize that filling your emails with hard-to-read fonts, too many
exclamation points, glaring background colors, or other distractions can detract
from your professional image. Getting a client’s attention isn’t done with a
chartreuse background and silly dancing cartoon characters lining the top and
bottom of your message.
Keep your marketing emails clean, professional,
and easy to read. Too many ellipses, question marks, exclamation points, or
other embellishes may make it seem like an over anxious middle-schooler wrote
your emails. That’s not the image you want to project. Instead, opt for fonts
that are easy on the eyes, big enough to read (but not too big!), and in black
type on a white background.
Your emails reflect the philosophy of your
company and should project an attitude of trust and confidence. If you must add
a graphic, include your company’s official logo. Don’t try to add cutesy
graphics that express inappropriate humor.
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| Emails should have value and shouldn’t be sent too often. Otherwise, they could end up in the junk mail folder. |
Not Including an Opt-Out Option
Just because you can send
marketing messages through email, that doesn’t mean you can force the recipients
to read your messages – or keep reading them after they’ve tired of it. As much
as you want to promote your business, once you run afoul of current or potential
customers, you will have a hard time bringing them back.
To preserve
your positive reputation, always give your recipients a way to opt out of your
emails. Be sure it’s clear and easy for them to opt out, and don’t make them go
searching for the instructions on how to do so. Sometimes people want to take a
break from all the mail in their inboxes, so just because someone unsubscribes
doesn’t mean they won’t resubscribe in the future. Honor their wishes by
immediately processing their opt-out request and they may rejoin your marketing
list in the future.
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| Photobucket image courtesy of princedinakar When it comes to email marketing, don’t leave your methods to chance |
Embedding Images and Videos
Nothing is more annoying than
receiving an email with missing images or videos. Although it may seem like a
cool thing to include, many recipients may not be able to view your embedded
images or video. Instead of detracting from your written marketing message by
making people wonder what’s missing in your email – and how to make those images
show up – forgo their use altogether.
Instead, you can point potential
customers to a blog or a site that displays the images or videos for easier
viewing. When it comes to designing marketing emails, keep it simple and direct.
Don’t introduce any elements that can complicate things or that will
unnecessarily obscure your message.
As a final tip, have a look at blogs such as reviewreputation.com for extra assistance.
Email marketing is an important aspect of any business in this day and
age. Be sure you guard your reputation by only using ethical methods for
marketing your company’s products and services through email. It’s imperative
that you ensure your actions won’t hurt your good standing with clients and
other professional associates, now and in the future.
Also See:-
Your Ideal Facebook Marketing Strategy
Types of Email Marketing
How to Get Traffic from Pinterest
Plagiarism
Twitter Marketing Strategy for Your Business
How to Seo for YouTube?
