Successful content marketing is fueled by compelling visuals and storytelling that inspires audiences to engage.
Fortunately, you don’t have to be a professional to create something impactful.
In fact, it’s easy to become a jack of all trades with the availability of digital design resources at your fingertips.
Enter Adobe Spark, the Creative Cloud’s solution to design needs on the go both on your desktop and mobile device. And, you can get started using it for free.
Here is a complete review of Adobe Spark and how it can boost your marketing efforts.
Adobe Spark features four different apps:
- Spark Post
- Spark Logo Maker
- Spark Video
- Spark Page
Spark Post serves as a graphic design and image-editing powerhouse, while the Spark Logo Maker uses AI to help generate a one-of-a-kind logo for your brand or small business.
Spark Video ties together images, audio, and video content into one beautiful cohesive story that you can share on YouTube, your social channels, and more.
Last but certainly not least is Spark Page, where you can handcraft custom web pages from scratch.
Here’s a breakdown of each app and its offerings, so you know which will fit you best based on your creative needs. But don’t just take our word for it; try it out!
Adobe Spark doesn’t cost anything to get started so you can take advantage of testing the waters and the templates for each app.
Once you’ve learned the ropes, you can sign up for a membership and get access to even more assets like Adobe Fonts, Premium Templates, and Adobe Stock Photos to earn your stars as a seasoned creative.
Adobe Spark Post
For image-based content creation and graphic design, Adobe Spark Post has your back for virtually any need.
Spark Post empowers you to build designs, edit images, and create campaigns both for digital and print.
Spark Post’s intuitive interface is guided by three general parts: exploring templates, customizing a design, and exporting it for your print or digital needs.
Whether you’re brand new to design or a seasoned creative, Spark’s templates allow for an easy entry into content creation.
Spark Post features a wide variety of customization tools in an easy to navigate workspace.
Edit images with filters, add animated stickers from GIPHY, personalize copy with text effects, or import fonts from Adobe Fonts.
Spark Post also offers creative libraries for stock photos and icons. Spark Post’s canvases come preset with the most frequently used sizes, such as Instagram posts, LinkedIn blog posts, or printed greeting cards, or try out the option to customize your own size.
Since Spark Post offers so much as far as design capabilities are concerned, it makes for a perfect starting point to then branch off to the other Spark apps.
Use Spark Post to design still images for your Spark Videos, or create compelling image edits to feature on your Spark Page.
Adobe Spark Logo Maker
Adobe Spark’s Logo Maker tool makes logo design accessible for anyone looking to build a brand. This is one of the best alternatives of other free logo makers.
What makes this logo design program stand out is the way it takes a complex process and simplifies it for users using clever AI programming.
To get started, enter the details of your brand or business. Then, select a style from choices including Bold, Elegant, Modern, and Decorative.
Lastly, select an icon that resonates with you, and the next thing you know, Spark has generated a breadth of options for you to choose from for your logo.
If you don’t see the winning logo in the generated options, you can always give it another go by picking a different style or different icon.
Once you select a logo, you can customize even further using the Spark Post interface to adjust colors, fonts, and imagery.
Once you’ve achieved the perfect design, download your logo as a PNG file to use across all your branded collateral, including any business cards, posters, or graphics you create using Spark Post.
Adobe Spark Video
Adobe Spark Video is a video storytelling program that is accessible on your desktop as well as a tablet or mobile device.
If you’re a first-timer when it comes to video editing, then explore Spark Video’s resources including story templates or inspiration examples found on the app’s home screen.
Once you’ve gathered all your content, open up your Spark Video workspace, and start filling out your story’s timeline.
You can use images to make a slideshow, or video clips to create a short film or full-length video.
Choosing a theme sets a consistent font and transition style throughout your video, so select one based on the mood of your story.
Next, add music by selecting a stock song from Spark’s library, or upload your own.
Spark Video offers editing for either widescreen or square formats, so it works best for creating videos intended for YouTube or social media in-feed posts, or when shared via email or text.
You can always resize your video throughout the editing process based on your needs.
Adobe Spark Video is certainly no Adobe Premiere Pro, but it’s not intended to be.
Opt for Spark Video if you’re new to editing videos, or need to make content on the fly.
Fortunately, Spark Video fulfills most fundamental editing needs you might have, which makes it a great opportunity to get comfortable learning the ropes of high-quality video production.
Adobe Spark Page (Website Builder)
While Adobe Spark Page is made for creating custom web pages, this program does much more than just that.
What’s exciting about Spark Page is that it allows you the design flexibility and ease to transform graphic pieces into full-screen web pages.
Hear me out – if you’re making an event invitation but have too many details to fit on a regular size card, take your invite to Spark Page and make a landing page your invite! Or, reformat your resumé, cover letters, and portfolios to a Spark Page design.
The advantage? Being able to add more text, hyperlinks, full-screen images and slideshows, and even embed videos. Added capabilities mean more dynamic presentations.
As the great Pablo Picasso said, “Learn the rules like a pro, so you can break them like an artist.” The “rules,” so to speak, of Spark Page is that it’s made for building web pages, not websites, which means you get one landing page to present all your content.
Second, the general theme of the designs all begins the same with a full-screen header photo and title text.
However, beyond that, you can select your layout option for each following section. Add photos, videos, text, quotes, buttons, photo galleries, split layouts, and more.
Once you publish your design, it’s easy to share it across the web. Hyperlink your website in your social media bios or email footer.
If you turned your Spark Page into a resumé, event invites, or job listing (just to name a few options), shoot the link in an email or text to the desired parties.
And, don’t forget about integration! Add your custom Spark logo, custom graphics from Spark Post, and original video from Spark Video to your web page. Show off your capabilities as an empowered content creator.
Spark Your Creativity
All in all, Adobe Spark offers excellent entry-level programs for those new to designing and editing.
What stands out about Adobe Spark compared to other online or app-based creation tools is that with Spark, you have the full power of Adobe and the Creative Cloud behind you.
Adobe Spark was created by the top of the line tastemakers and features templates by professional designers, all with the intention of steering users in the right direction straight to compelling designs. And like all apps, Adobe Spark is still ever-evolving to feature the design capabilities that users need most as they create on the go, so try it out risk-free and offer feedback where you think it’s needed. And get ready to get excited about creating like never before.
