Whether you’re a blogger, a business owner with an e-commerce site, or a digital influencer, it’s imperative that you have an effective digital presence.
According to Forbes, a stable digital presence gives your blog, company, or brand an effective platform to communicate with your readers, customers and/or followers.
Additionally, your digital presence should hone in and define who you are as a company and what sets you apart from the competition. While your website is a solid and logical place to start, your digital presence also includes any other place people can find you online, including social media.
In order to reach your targeted audience, it’s imperative that your digital presence is as optimum as possible.
Here are some of the best tips to improve your digital presence:
Plan Your Content Carefully
A great way to boost your digital presence is to ensure any content your marketing teams develops is written in a specific way to attract more visitors to your website and social media pages and thereby convert prospects into customers.
Related: Best Ways To Improve Content Marketing
As Demand Jump notes, content writing isn’t merely about churning out as many blog posts, product descriptions and customer success stories as possible, but rather aligning your written content and strategy to actual user behavior.
Related: Learn Content Writing
For instance, search engine optimization, or SEO content writing, means using automated keywords for each piece you write. By paying close attention to specific words and topics, you’ll create better, more informed content that will help increase your online traffic.
Know Your Core Customer
Another effective way to improve your digital presence is to ensure what you’re doing online closely aligns with the needs and wants of your target audience.
To identify these core customers as accurately as possible, you need to go beyond basic demographics and think more about their identity, profession and whether they like your product or service.
Additionally, you’ll want to key in on your customers’ greatest “pain points” and, more importantly, how your product or service moves them away from this pain and toward “gain.”
Related: Best Customer Retention Strategies
For instance, if you have a blog that covers the challenges of raising teenagers, your core customer could be a busy mom over 40 who works part-time, is an avid coffee drinker, has at least one teen, and is frustrated with some of her child’s mouthy behaviors.
Thus, an effective and inspiring blog will help provide them with the needed advice, encouragement and support. If you’re unable to determine your target audience, no worries — you can always use surveys and questionnaires to get better acquainted with consumers who visit you online the most.
Related: Best Ways To Improve CSAT
Expand Your Social Media Presence
You may already post links to new blog posts and services on Facebook or photos of your incredible meals, clothing and/or cars on Instagram. To improve your digital presence, however, it’s important to get out of your social media comfort zone and embrace additional platforms.
Related: What is Influencer Marketing?
For instance, busy moms of challenging teens would probably love to see encouraging words and memes on Instagram, and you can tweet out information about your newest products on Twitter. Influencers can also increase their visibility on TikTok and Snapchat.
Related: The Top Social Engagement Tools
To ensure you’re choosing the right platforms for your brand, check the number of new followers and “likes” you’re getting. A steady increase in followers and positive comments on your new social media accounts means you’re on the right track.
Make All of Your Online Time Count
You spend a lot of time writing blog posts, working at your company, or creating your influencer persona. The last thing you need is to essentially waste time with what you’re putting online. By creating properly worded content, taking the time to know your targeted audience, and upping your social media game, your digital presence will be stronger than ever, which should result in more readers, customers and/or followers.
