You can’t ignore the importance of Google Ads stats in 2023. You must have heard about the importance of Google Adwords, but do you really know how effective it is to market your brand with the help of Google Ads. Well, you already had enough of a subjective or qualitative opinion about the effectiveness of Google Ads with the help of 50+ statistics.
Here are the top Google ads stats to improve the ROI of your advertising:
- Google Ads Stats Related to Adwords Usage
- Why Google Ads Are So Effective?
- How Pocket Friendly are Google Ads?
- Google Ads Stats Related to Conversion Rates
- Why Should You Advertise on Google Search Network?
- Why Should You Advertise on Google Display Network?
- Should You Use Google Ads For Mobile Marketing?
- Importance of Google Local Services Ads
Google Ads Stats Related to Adwords Usage
Google is the unquestionably biggest search engine of all times and marketing your brand on Google will definitely help you get excellent conversion rates and enhance brand awareness. Here are some Google ads statistics to establish the importance and need of Google Adwords to market your products and services.
- Visitors who click on an advertisement are 50% more likely to buy that product or consume the advertised services. (WebFx)
- Google ads increase overall brand awareness by 80%. (WebFx)
- Over 63,000 search queries are processed on Google every second. (WebFx)
- Out of all the desktop searches on Google, over 90% of searches happen on desktop. (WebFx)
- Google is the pioneer of search engines and holds the search engine market of 76%. (WebFx)
- 73% of the total paid search market belongs to Google. (Media Post)
- 65% of small or medium scaled businesses have PPC campaigns. (WebFx)
- 46% of the total searches go to the first three paid ads on the SERPs. (WebFx)
- 35% of users buy a particular product within five days of their first search. (eMarketer)
Related: Campaign Groups in Google Ads Account
Why Google Ads Are So Effective?
Here are some statistics to help you understand how Google Ads compels people to click on the ads and also to take the desired action.
- 90% of consumers have accepted that Google ads influence their buying decision. (Clutch)
- 75% of Google users say that paid ads make information gathering quick and easy. (Clutch)
- 66% of buyers admit that they will prefer buying the stuff online rather than going out in a physical marketplace and shop. (Think With Google)
- 63% of people at least once in their life had clicked on a Google Ad. (HubSpot)
- 59% of buyers would prefer to check out the recommendations online before buying. (Think With Google)
- 58% of millennials buyers have bought something influenced by either a Google ad or a social media ad. (Clutch)
- Over half of the visitors (50%) cannot identify the difference between an ad result and an organic listing. (WebFx)
- 49% of visitors admit that they have clicked on a text advertisement. (HubSpot)
- 47% of people belonging to Generation X have bought something after seeing a Google Ad. (Clutch)
- 43% of visitors have bought something only after seeing a Google ad. (Clutch)
- 41% of users claim that they do trust online advertisements. (Clutch)
- 33% of users click on a search ad only because they think the ads are relevant to their search queries. (Clutch)
- 22% of baby boomers brought a product after they’ve seen a pertinent advertisement on Google. (Clutch)
Related: Best Native Ads Networks
How Pocket Friendly are Google Ads?
Google ads undoubtedly bring excellent results, but it is still highly recommended to consider the costs involved in order to track and measure the overall return on investments. Here are some statistics to help you figure out how pocket friendly are Google advertisements.
- For every $1 spent on Google Ads, you will earn a return of $8.00. (Economic Impact)
- Small and medium-sized businesses spend an average of $9000 to $10,000 on Google ads. (WebFx)
- On a daily basis, keeping a budget of $10 to $50 is highly recommended. (Google)
- $1 to $2 is the average CPC (cost per click) for Google ads. (WebFx)
- $1 to $2 is the average cost per click for Google search network. (WebFx)
- For Google Display Network, CPC of $1 or even less than that is the average. (WebFx)
- Consider the table below to get the idea about the average CPC for search network and display network for several industries as per the reports of (WebFx).
| Industry | Average CPC for Display Network | Average CPC for Search Network |
| Advocacy | $0.62 | $1.43 |
| B2B | $0.79 | $2.46 |
| Auto | $0.58 | $3.33 |
| Consumer Services | $0.81 | $6.40 |
| Dating and Personal | $1.49 | $2.78 |
| eCommerce | $0.45 | $1.16 |
| Education | $0.47 | $2.40 |
| Employment Services | $0.78 | $2.04 |
| Fintech | $0.86 | $3.44 |
| Health & Medical | $0.63 | $2.62 |
| Home Goods | $0.60 | $2.94 |
| Industrial Services | $0.54 | $2.56 |
| Legal | $0.72 | $6.75 |
| Real Estate | $0.75 | $2.37 |
| Technology | $0.51 | $3.80 |
| Travel & Hospitality | $0.44 | $1.53 |
Related: Best Google Ad Extensions for Ecommerce Businesses
Google Ads Stats Related to Conversion Rates
In the end, it is all about conversion rates. Everyone puts in the marketing efforts for the ultimate conversions. Here are some statistics to establish how much conversions one can expect with the help of Google Adwords.
- Google ads facilitate an average conversion of 75%. (WebFx)
- Google Search Network promotes 17% of the average conversion rate. (Search Engine Watch)
- Google Display Network promotes 46% average conversion rates. (Search Engine Watch)
- Consider the table below to get an idea about the average conversion rate facilitated by Google ads for various industries for search and display network ads.
| Industry | Average Conversion Rate For Display Network | Average Conversion Rate For Search Network |
| Advocacy | 1% | 1.96% |
| B2B | 1.19% | 3.04% |
| Auto | 0.80% | 6.03% |
| Consumer Services | 0.98% | 6.64% |
| Dating and Personal | 3.34% | 9.64% |
| eCommerce | 0.59% | 2.81% |
| Education | 0.50% | 3.39% |
| Employment Services | 1.57% | 5.13% |
| Fintech | 1.19% | 5.10% |
| Health & Medical | 0.82% | 3.36% |
| Home Goods | 0.43% | 2.70% |
| Industrial Services | 0.94% | 3.37% |
| Legal | 1.84% | 6.98% |
| Real Estate | 0.80% | 3.47% |
| Technology | 0.86% | 2.92% |
| Travel & Hospitality | 0.51% | 3.55% |
Related: Ecommerce Google Ads Automation
Why Should You Advertise on Google Search Network?
If you decide to market your brand with the help of Google Search Network, you will be covering Google maps, images, and shopping all under one heading. Here are some Google ads stats to proving the benefits of marketing your offerings via the Google Search Network:
- Google Search Network offers six types of ad formats. (Google)
- 63% of users admitted that they click on Google search ads on the results page. (Clutch)
- 55% of users who admitted to clicking on the search ads prefer the ads to be in text format. (Clutch)
- 49% of total visitors click on the search ads by Google. (Clutch)
- For Google Search Network, an average of 96% CTR (click-through rate) is experienced. (WebFx)
Related: Augmented Reality Ads: The Definitive Guide
Why Should You Advertise on Google Display Network?
Google Display Network advertising proves beneficial for framing remarketing AdWord strategies.
Here are some Google ads stats to help you establish the need and importance of advertising your brand through the Google Search Network.
- The ads on Google Display network will be shown to almost 90% of customers. (Google)
- Google Display Network offers eight different forms of ads. (Google)
- Currently, over 2 million websites leverage the power of Google Display Network. (WebFx)
- 55% of businesses take help of Google Ads. (Clutch)
- For Google Display Network, 35% is the average click-through rate. (WebFx)
Should You Use Google Ads For Mobile Marketing?
With the exponential increase in the use of smartphones and the internet, it became almost inevitable to overlook the power of your Google ads being mobile friendly and responsive. Here are some Google ads stats related to mobile marketing:
- Every day an average user spends over 5 hours using their smart cellular devices. (HubSpot)
- In 2018, every 2 in 3 online holiday package booking happened from a mobile device. (Think With Google)
- 95% of all the unique ad clicks on Google ads are through mobile devices. (WebFx)
- 64% of total Google searches are from smart cellular devices. (Statista)
- 63% of all the Google ads spending goes to smartphones. (Business 2 Community)
- 60% of users at least once a week click on mobile ads. (WebFx)
- 52% of overall ad clicks on Google come from cellular devices. (WebFx)
- 52% of the total traffic on sites come from cellular devices. (Statista)
- 46% of buyers claim that they like to compare and shop products from their mobile devices. (Think With Google)
- Of all the online transactions, around 40% of them happen on mobile devices. (Think With Google)
- Mobile responsive ad campaigns are five times more effective than online or desktop ads. (Mobile Marketer)
- Mobile ads have the potential to increase brand awareness by 46%. (Think WIth Google)
- Shoppers with mobile devices and steady internet connection are more likely to shop online. (Think With Google)
Importance of Google Local Services Ads
If you owe a physical outlet or shop, and you want to increase the footfall in your store or increase the enquiries than seeking help from Google, local searches ads will help. Here are some Google ads stats related to Google local service ads:
- Four in every five customers would want the ads to be customized according to their zip code, area, and city. (Social Media Today)
- Four in every five users will seek the help of search engines to find local businesses and brands. (Social Media Today)
- The average cost per lead to local firms varies between $6 to $30. (Word Stream)
- 80% of local searches convert by submitting the contact form. (WebFx)
- 28% of local searches will result in sales. (Google)
Related: Google My Business Listing Optimization Guide
Conclusion
All the Google ads stats mentioned above clearly states the importance of marketing your brand through Google Adwords. So, what are you waiting for? Create the most competitive and strategically planned ad campaigns now.
