Creating engaging and high performing content in the SaaS space takes more than just good writing. It requires a strong grasp of software products, user behavior, and digital marketing strategies. That is where top B2B SaaS content writers prove their value. These professionals turn complex tools into stories that educate, persuade, and convert.
Why does this matter so much today? SaaS companies compete in crowded markets where attention spans are short and trust is everything. Buyers often do research before they buy, and most of that research starts with content. Blog posts, landing pages, comparison guides, case studies, and product tutorials all play a role in the customer journey. If the content is vague or boring, users leave. But if it is clear, useful, and engaging, it can build trust, drive leads, and increase conversions.
Research shows that content marketing brings in three times more leads than paid ads and costs much less. In the SaaS model, where recurring revenue is the goal, each new user matters. Good content helps attract them and keeps them engaged. A blog can educate. A guide can shorten the sales cycle. A case study can help close a deal. That is the power of skilled writing backed by deep product knowledge.
With more startups entering the market every day, the demand for high quality SaaS writing has grown fast. Many brands now work with B2B SaaS freelance writing experts instead of hiring full time staff. But finding the right SaaS writer is not easy. Experience, writing style, and technical understanding all matter.
In this article, we present a list of the top B2B SaaS content writers. Each profile includes samples, pricing, and key details to help you choose wisely.
Joydeep Bhattacharya
| Writer Name | Joydeep Bhattacharya |
| LinkedIn Profile | linkedin.com/in/joydeepseo |
| Worked With Brands | SEMrush, SEOptimer, Mailmunch, Coinbound, NinjaPromo, Single Grain, Hongkiat, and many others |
| Type of Content Written | SEO content, SaaS blogs, technical guides, growth marketing articles |
| Price per Word | 0.20 to 0.60 USD |
| Location | Delhi, India |
| Years of Experience | 12 years |
| Notable Achievements | Founder of SEO Sandwitch Blog, contributor to Search Engine Watch |
| Content Strategy Offered | Yes |
| Availability | Open to ongoing SaaS content partnerships |
About Joydeep Bhattacharya
Joydeep Bhattacharya is a top B2B SaaS content writer with over a decade of experience in the digital marketing and SaaS content space. He has produced high performing content for top agencies like Coinbound, NinjaPromo, Single Grain, and SEMrush. He is best known for creating keyword optimized articles that rank well in search engines while also providing meaningful insights for the reader. Joydeep’s writing covers technical SEO, SaaS product tutorials, growth tactics, and marketing strategy breakdowns. This makes him a top choice for SaaS companies that want to attract and educate their audience.
His background as the founder of SEO Sandwitch Blog gives him a unique edge, blending practitioner level expertise with writing skill. His work is actionable, reliable, and often results in measurable traffic increases. Joydeep also assists brands in developing scalable content strategies and improving existing content to meet performance goals. His reasonable rates and strong availability make him a practical choice for brands that need consistent, high quality output rooted in SEO strategy. For teams that value data driven execution with solid messaging, Joydeep is a go to resource.
Elise Dopson
| Writer Name | Elise Dopson |
| Website | https://www.elisedopson.com/ |
| Worked With Brands | ConvertKit, CoSchedule, HubSpot, Shopify |
| Type of Content Written | Long form blogs, whitepapers, SaaS case studies, expert guides |
| Price per Word | 1.00 USD+ |
| Location | Manchester, United Kingdom |
| Years of Experience | 7 years |
| Notable Achievements | Co founder of Peak Freelance, published in Databox, Content Marketing Institute |
| Content Strategy Offered | Yes |
| Availability | Limited slots, typically booked 1 to 2 months in advance |
About Elise Dopson
Elise Dopson is a standout name in the SaaS writing space. She focuses mainly on B2B software brands and produces well researched, in depth content. Her work is featured across high authority platforms such as HubSpot, ConvertKit, and Shopify. Her ability to create insightful pieces that speak to decision makers sets her apart.
She has a unique gift for making complex topics clear without removing the depth. Her writing often blends industry research, real world examples, and actionable advice. This gives readers a sense of trust and helps position her clients as thought leaders.
Elise usually works directly with marketing teams to align content with SEO goals and business growth targets. Her writing has driven thousands of shares and ranked highly in search engines. She also co founded Peak Freelance, a resource hub for other content professionals.
Her pricing reflects her experience, and she takes on limited clients to maintain high standards. For companies that need high performing content backed by industry knowledge, Elise is a smart investment. She brings both strategy and storytelling to the table in every project.
Fio Dossetto
| Writer Name | Fio Dossetto |
| LinkedIn Profile | linkedin.com/in/fiodossetto |
| Worked With Brands | Hotjar, Aula, Animalz, ChartMogul |
| Type of Content Written | SaaS blog posts, product led content, user education, thought leadership |
| Price per Word | 0.90 USD+ |
| Location | Barcelona, Spain |
| Years of Experience | 10 years |
| Notable Achievements | Former Senior Editor at Hotjar, founder of ContentFolks newsletter |
| Content Strategy Offered | Yes |
| Availability | Occasionally available for short term collaborations |
About Fio Dossetto
Fio Dossetto brings over a decade of editorial and SaaS marketing experience to every project she takes on. Known for her clean, product led writing style, Fio focuses on creating content that helps users understand and succeed with the tools they use. She has led content efforts at brands like Hotjar and has worked with teams at Animalz and ChartMogul.
She is also the creator of ContentFolks, a respected newsletter for content marketers. What makes Fio different is her strong editorial backbone combined with startup savvy. She thinks beyond SEO to focus on true user engagement and long term value.
Her availability is limited, and she tends to work on select projects where she can go deep and contribute meaningfully. For SaaS brands looking to build product oriented content that drives activation and retention, Fio is an exceptional choice.
Jimmy Daly
| Writer Name | Jimmy Daly |
| LinkedIn Profile | linkedin.com/in/jimmydaly |
| Worked With Brands | Animalz, Calendly, Airtable, Help Scout |
| Type of Content Written | SaaS content strategy, long form blogs, SEO content, editorial planning |
| Price per Word | 1.50 USD+ |
| Location | Maryland, United States |
| Years of Experience | 12 years |
| Notable Achievements | Co founder of Superpath, former VP of Content at Animalz |
| Content Strategy Offered | Yes |
| Availability | Focused on strategy and mentorship roles, rarely takes writing projects |
About Jimmy Daly
Jimmy Daly is one of the most respected voices in the SaaS content world. With over a decade of experience, he has built a career that bridges hands on writing and high level content leadership. As the former VP of Content at Animalz and co founder of Superpath, a popular content marketing community, Jimmy understands both sides of the content equation.
He has worked with top SaaS companies like Calendly, Help Scout, and Airtable, helping them grow through thoughtful and structured content programs. While Jimmy now focuses more on content strategy, mentorship, and education, his background as a writer is deep and proven. His work is known for its sharp structure, clear takeaways, and data supported insights.
Even though he rarely takes on writing assignments today, many companies still follow his frameworks and methodologies. His availability is limited to select advisory roles, but the value he brings to those partnerships is unmatched. For SaaS brands that want to elevate their entire content function, Jimmy Daly brings depth, vision, and years of proven success.
Kat Boogaard
| Writer Name | Kat Boogaard |
| LinkedIn Profile | linkedin.com/in/katboogaard |
| Worked With Brands | Atlassian, Trello, QuickBooks, Loom |
| Type of Content Written | How to guides, tutorials, SaaS blog posts, customer education content |
| Price per Word | 0.85 USD+ |
| Location | Wisconsin, United States |
| Years of Experience | 9 years |
| Notable Achievements | Contributor to The Muse, Fast Company, and Zapier |
| Content Strategy Offered | No |
| Availability | Open to new projects |
About Kat Boogaard
Kat Boogaard is a prolific content writer who excels at simplifying complex tools and processes. Her SaaS content focuses heavily on user education and practical value. Brands like Atlassian, Trello, Loom, and QuickBooks have trusted her to create approachable and helpful guides that support product adoption. Kat has a conversational style that is both friendly and informative, making her ideal for brands that want to speak clearly and helpfully to their audience.
She excels at writing tutorials, list posts, productivity tips, and onboarding content that fits seamlessly into a SaaS brand’s tone of voice. Although she does not typically offer full content strategy services, she works closely with editorial teams to align her writing with broader goals. Her clients value her reliability, fast turnaround, and ability to meet detailed briefs with minimal revisions.
Kat’s writing has appeared in well known publications like Fast Company and Zapier, which adds an extra layer of credibility. If your brand needs content that is easy to digest and truly useful for end users, Kat brings that consistency and clarity to every piece.
Ryan Law
| Writer Name | Ryan Law |
| Website | https://ryanlaw.me/ |
| Worked With Brands | Animalz, Intercom, Clearbit, Wistia |
| Type of Content Written | Thought leadership, SEO content, product led content, content strategy |
| Price per Word | 1.00 USD+ |
| Location | London, United Kingdom |
| Years of Experience | 10 years |
| Notable Achievements | VP of Content at Animalz, contributor to Moz and Harvard Business Review |
| Content Strategy Offered | Yes |
| Availability | Primarily focused on strategy and leadership roles |
About Ryan Law
Ryan Law is a leading voice in the world of SaaS content and B2B storytelling. As the VP of Content at Animalz, Ryan has helped shape and scale content for some of the most recognized names in software. His writing is strategic, polished, and always backed by a clear purpose. He blends SEO driven frameworks with brand authority, helping companies grow traffic while earning trust. Ryan’s work often appears on platforms like Moz, Intercom, and Clearbit, where he explores the deeper role of content in SaaS growth.
His thought pieces are packed with insight and often referenced by marketers looking to build smarter content systems. He also contributes to educational platforms like the Animalz blog and Superpath, helping teach the next wave of content professionals. For companies seeking high level guidance and conversion focused content with depth, Ryan brings rare experience and industry vision.
Kaleigh Moore
| Writer Name | Kaleigh Moore |
| Website | https://www.kaleighmoore.com/ |
| Worked With Brands | Stripe, Shopify, BigCommerce, Klaviyo |
| Type of Content Written | Case studies, SaaS blogs, thought leadership, conversion copy |
| Price per Word | 1.00 USD+ |
| Location | Illinois, United States |
| Years of Experience | 10 years |
| Notable Achievements | Contributor to Forbes, Adweek, and Inc Magazine |
| Content Strategy Offered | No |
| Availability | Selectively available for high profile SaaS projects |
About Kaleigh Moore
Kaleigh Moore is a well known name in the SaaS and ecommerce content world. With a career spanning over a decade, she has written for some of the biggest platforms in tech, including Stripe, Shopify, and Klaviyo.
Her writing blends journalistic clarity with marketing precision, making it both readable and results driven. Kaleigh is especially skilled at crafting SaaS case studies and feature articles that tell compelling stories while showcasing value. She works with high growth software companies looking to polish their brand voice and improve customer communication through thoughtful, strategic writing.
Her work has appeared in Forbes, Inc, and Adweek, giving her a public reputation for quality and insight. While she does not offer full content strategy, her clients often trust her with editorial direction, headline optimization, and brand tone development. Kaleigh is known for her professionalism, consistency, and ability to hit the right voice for each audience. She works on a selective basis and prefers long term relationships with brands that value quality over quantity. For SaaS companies that need polished, effective storytelling at a high standard, Kaleigh Moore is a standout choice.
