SEO Executive Income Trends in South Carolina in 2025

ZipRecruiter reports that the average annual salary of SEO executives in South Carolina is $62,533.

According to recent job posting activity on recruiting websites, the job market for SEO Specialists in South Carolina is currently sluggish, with few companies actively hiring.

To stay ahead, focus on learning new SEO trends and enhancing your skills, such as EEAT optimization and Core Web Vitals.

In this comprehensive guide to SEO Specialist salaries in South Carolina, we’ve covered various factors and income ranges. Scroll down to learn more.

SEO Executive Salary Ranges in South Carolina?

The salary of an SEO Executive in South Carolina can vary based on several factors, including experience level, location within the state, and the specific employer. 

Entry-level positions may offer lower salaries, while experienced professionals can command higher pay. 

Additionally, the cost of living and demand for SEO professionals in different cities can influence salary ranges. 

For instance, in Greenville, the average salary is around $70,208 annually, with a typical range between $64,205 and $78,079. 

In Sumter, the average salary is higher, at approximately $108,014 per year, with a range typically between $95,377 and $122,915. 

In Charleston, the estimated salary is about $68,998 per year. 

These figures indicate that salaries can vary significantly within the state, influenced by factors such as local demand, cost of living, and the presence of major employers. 

It’s important to note that these figures represent gross salaries before taxes and other deductions. 

Additionally, compensation packages may include performance bonuses and other benefits, which can further influence total earnings. 

For those seeking to maximize their earning potential as an SEO Executive in South Carolina, focusing on building experience, acquiring relevant certifications, and developing a strong portfolio can be beneficial. 

Staying updated with the latest SEO trends and continuously improving your skill set are also key factors that can contribute to higher compensation in this dynamic field. 

Tips to Maximize Your SEO Executive Income in South Carolina

1. Master In-Demand Tools and Skills

SEO executives proficient in tools like SEMrush, Ahrefs, Google Analytics, and Moz are highly sought after. Knowledge of HTML, CSS, and JavaScript is also beneficial for technical SEO tasks.

2. Build a Strong Portfolio

Employers value tangible results. Highlight successful SEO campaigns in your portfolio, showcasing metrics like organic traffic growth, higher keyword rankings, and lead generation.

3. Pursue Relevant Certifications

Certifications like Google Ads, Google Analytics, and HubSpot Content Marketing Certification can make you stand out in the competitive job market.

4. Stay Updated with Industry Trends

SEO is ever-changing. Regularly following industry blogs, attending webinars, and enrolling in advanced courses ensures your knowledge stays current.

5. Network Actively

Networking with other SEO professionals and attending local digital marketing events can expose you to new opportunities and valuable insights.

6. Demonstrate Results and ROI

Employers are drawn to candidates who can drive measurable business results. Be prepared to discuss how your strategies directly impacted an organization’s growth.

7. Negotiate Strategically

Research salary benchmarks for SEO Executives in your area before negotiating your pay. Emphasize your unique skills and the value you bring to the company.

8. Target High-Paying Cities

South Carolina cities like Sumter and Greenville tend to offer higher salaries for SEO roles. Prioritize job searches in these areas.

South Carolina SEO Salaries vs Other Location Averages

South Carolina

• Average: $70,000/year
• Highest: $108,014/year (Sumter)

North Carolina

• Average: $72,000/year
• Highest: $115,000/year (Charlotte)

Georgia

• Average: $75,000/year
• Highest: $120,000/year (Atlanta)

Florida

• Average: $68,000/year
• Highest: $110,000/year (Miami)

Conclusion

The SEO salary in South Carolina offers competitive opportunities, with some cities paying even more than the state average. Mount Pleasant leads the way, followed by North Charleston and Charleston. 

Charleston’s SEO income is 2.8% higher than the state average, while Mount Pleasant’s SEO salary is 3% above the $62,533 average in South Carolina.

FAQs

What is the entry-level salary for an SEO Executive in South Carolina?

Entry-level SEO Executives in South Carolina typically earn between $45,000 and $55,000 per year. This range can vary depending on the location, employer, and level of technical skills possessed by the candidate.

What qualifications are most important for an SEO Executive role?

While not mandatory, a degree in marketing, business, or computer science is valuable. Certifications in SEO, Google Ads, or digital marketing add credibility to your profile.

How do taxes affect the in-hand salary of an SEO Executive?

Taxes in South Carolina include federal income tax and state income tax (ranging from 0% to 7% based on income). Deductions for Social Security, Medicare, and potential retirement contributions also impact the net in-hand salary.

What factors contribute to the highest-earning SEO Executive salaries in South Carolina?

Experience, advanced technical skills, successful campaign results, and working in cities like Sumter or Greenville can significantly increase earning potential.

Can freelancers earn as much as full-time SEO Executives in South Carolina?

Freelancers with a strong client base can sometimes earn more than their full-time counterparts. Their earnings depend on project volume, client budgets, and expertise.