Kit, formerly known as ConvertKit, is a popular email service provider ideal for content creators, offering a variety of useful features.
However, its pricing may be too high for some users, which is why it’s worth exploring alternatives.
If you are looking for a more affordable email marketing platform with similar capabilities, there are plenty of options to consider.
For creators like coaches, authors, and musicians, ConvertKit is often a go-to, but it may not always be the best choice for every business.
There are many ConvertKit competitors that provide more comprehensive features or lower prices.
This article highlights the top 10 alternatives to Kit, comparing their pricing, features, pros, and cons.
By reviewing these alternatives, you can find the best email marketing solution that fits your needs and budget.
Worldwide Rank and SEO Metrics of ConvertKit
- Domain Authority: 60
- SEMrush Global Rank: 27,144
- SimilarWeb Global Rank: 45,622
- SimilarWeb Country Rank: #15,311 (United States)
- Total Traffic: Around 1.1 million per month
- Bounce Rate: 44%
- Average Visit Duration: 3 minutes 15 seconds
What Can You Do With ConvertKit?
- Create and manage email campaigns tailored for creators.
- Design customizable landing pages and forms.
- Automate workflows for audience segmentation and engagement.
- Track analytics for email performance and subscriber behavior.
- Sell digital products or subscriptions with built-in tools.
- Integrate with platforms like WordPress, Shopify, and Zapier.
Why Do You Need Alternatives to ConvertKit?
- Pricing concerns: ConvertKit’s pricing may be high for some users, especially for large lists.
- Limited visual customization: Compared to some competitors, the email editor lacks advanced design features.
- Scalability: Businesses outgrowing creator-focused tools might need more robust solutions.
- Additional CRM features: Some alternatives offer more advanced customer relationship management tools.
- Learning curve: Beginners might find ConvertKit’s interface less intuitive than simpler options.
Top 10 Free and Paid Alternatives to ConvertKit
1. Mailchimp
- Website: https://mailchimp.com
- Launched: 2001
- Features: Email marketing, automation, audience management, landing pages, and social media ads.
- Is it free?: Yes, a free plan is available with up to 500 contacts.
Mailchimp is one of the most widely recognized email marketing platforms, offering an easy-to-use interface and robust analytics. This cheaper ConvertKit replacement supports advanced automation, creative design tools, and multi-channel campaign management. Its free plan makes it an attractive option for beginners, while premium plans cater to businesses of all sizes.
2. ActiveCampaign
- Website: https://www.activecampaign.com
- Launched: 2003
- Features: Advanced CRM, email marketing, automation, and SMS marketing.
- Is it free?: No, pricing starts at $29/month.
ActiveCampaign is ideal for businesses needing advanced customer relationship management alongside email marketing. This reliable ConvertKit substitute excels in automation workflows, predictive analytics, and multi-channel communication. Its strong focus on sales and marketing alignment makes it a standout choice.
3. MailerLite
- Website: https://www.mailerlite.com
- Launched: 2010
- Features: Drag-and-drop editor, landing pages, automation, and A/B testing.
- Is it free?: Yes, up to 1,000 subscribers.
MailerLite is a user-friendly platform offering essential email marketing features. This cost effective ConvertKit competitor is known for its affordability and simple design. It’s perfect for small businesses or creators looking for a no-frills solution to engage with their audience.
4. Constant Contact
- Website: https://www.constantcontact.com
- Launched: 1995
- Features: Email templates, social marketing, automation, and ecommerce tools.
- Is it free?: No, plans start at $12/month.
Constant Contact is a longstanding player in the email marketing space, providing an intuitive platform for small and medium-sized businesses. This email marketing alternative to ConvertKit is particularly strong in event marketing and ecommerce integrations.
5. GetResponse
- Website: https://www.getresponse.com
- Launched: 1998
- Features: Email marketing, webinars, funnels, and automation.
- Is it free?: Yes, a free plan for basic features is available.
GetResponse offers a comprehensive suite of marketing tools, making it a great all-in-one solution. This ConvertKit-like email automation tool is perfect for those looking to integrate webinar hosting with their email campaigns.
6. Klaviyo
- Website: https://www.klaviyo.com
- Launched: 2012
- Features: Ecommerce-focused email marketing, segmentation, and analytics.
- Is it free?: Yes, up to 250 contacts.
Klaviyo is tailored for ecommerce businesses, offering advanced segmentation and personalization options. This leading ConvertKit alternative integrates seamlessly with platforms like Shopify, making it a top choice for online stores.
7. AWeber
- Website: https://www.aweber.com
- Launched: 1998
- Features: Email campaigns, automation, and signup forms.
- Is it free?: Yes, up to 500 subscribers.
AWeber is a reliable email marketing platform with strong automation capabilities. This popular ConvertKit substitute platform is beginner-friendly and provides excellent customer support.
8. Brevo
- Website: https://www.brevo.com/
- Launched: 2012
- Features: Email marketing, SMS campaigns, chat, and CRM.
- Is it free?: Yes, with a daily email limit of 300.
Brevo offers powerful tools for email marketing and customer engagement. This robust ConvertKit competitor software combines ease of use with advanced features like transactional emails and SMS marketing.
9. Moosend
- Website: https://moosend.com
- Launched: 2012
- Features: Automation, email templates, and analytics.
- Is it free?: Yes, up to 1,000 subscribers.
Moosend is known for its simplicity and robust automation workflows. This Email marketing tool like ConvertKit is a great option for businesses seeking affordable and effective email marketing tools.
10. Benchmark Email
- Website: https://www.benchmarkemail.com
- Launched: 2004
- Features: Email templates, automation, and analytics.
- Is it free?: Yes, up to 500 contacts.
Benchmark Email is a versatile platform offering email marketing solutions for businesses of all sizes. This email automation tool like ConvertKit focuses on delivering high-quality campaigns with ease, thanks to its drag-and-drop editor and responsive customer support.
Conclusion
In conclusion, while ConvertKit is a powerful platform for creators and businesses, looking into alternatives can offer features that better suit your goals, budget, and growth plans. Whether you’re looking for advanced automation, CRM integrations, or a more affordable option, tools like Mailchimp, ActiveCampaign, and MailerLite provide excellent solutions with many features. Take time to evaluate your email marketing needs, try a few alternatives, and choose the best platform to enhance your email campaigns.
FAQs
1. What is the best free alternative to ConvertKit?
MailerLite and Sendinblue are top free alternatives to ConvertKit, offering excellent features for beginners and small businesses. MailerLite provides up to 1,000 subscribers, while Sendinblue offers daily sending limits, both offering valuable email marketing tools at no cost.
2. Which alternative is best for ecommerce businesses?
Klaviyo and ActiveCampaign are ideal alternatives for ecommerce businesses. Both platforms offer advanced segmentation, personalized automation, and seamless integrations with ecommerce platforms like Shopify, making them perfect for online stores.
3. Are there alternatives with better automation than ConvertKit?
ActiveCampaign stands out with its powerful email automation capabilities, offering advanced workflows, customer journey mapping, and predictive analytics. It’s a top choice for those seeking robust automation features.
4. Can I migrate my email list from ConvertKit to these alternatives?
Yes, most ConvertKit alternatives support email list migrations. Check their specific guides for the file formats and integration steps needed to import your subscribers smoothly.
5. Which alternative offers the best value for money?
MailerLite and Moosend are both excellent value-for-money alternatives to ConvertKit, offering feature-rich plans at affordable prices. These options are ideal for small to medium-sized businesses looking for cost-effective email marketing solutions.
