Google Analytics is a Free software available for webmasters that provide insights as to how their website or app is performing. This guide is helpful for both beginners and advanced seo professionals who wish to learn Google Analytics and improve their business ROI.
Basic Tutorials
1- Getting Started with Analytics – https://support.google.com/analytics/answer/1008015?hl=en&ref_topic=3544906
2- Installing Analytics on Your Site- http://www.portent.com/blog/analytics/google-analytics-tutorial-install-updated.htm (Video)
3- Beginners Tips – http://www.lizlockard.com/how-to-set-up-google-analytics-3-essential-steps-for-the-beginner/ (Provides step by instructions and screenshots).
4- Complete guide explaining concepts related to tracking code, dashboard, interpreting reports, goals, custom reporting, adsense and adword – http://www.smashingmagazine.com/2009/07/16/a-guide-to-google-analytics-and-useful-tools/
5- Another Beginner Basic Guide from Mahalo – http://www.mahalo.com/how-to-use-google-analytics-for-beginners/
6- Essential Tips – http://www.lynda.com/Google-Analytics-training-tutorials/411-0.html (Video)
7- Analytics for WordPress – http://wordpress.org/plugins/google-analytics-for-wordpress/
8- Dashboards in GA, step by step guide – http://online-behavior.com/analytics/dashboards
9- Another cool guide – http://www.conversionvoodoo.com/blog/2009/03/step-by-step-guide-to-google-analytics-for-beginners/
10- Short but useful guide from Search Engine Land – http://searchengineland.com/google-analytics-installation-for-novices-and-beginners-133384
Advanced Tutorials
11- Analytics API Magic Tutorial – https://www.distilled.net/blog/seo/google-analytics-api-made-easy-google-docs-magic-tutorial/
12- Google Analytics Remarketing – http://searchengineland.com/a-primer-on-adwords-remarketing-using-google-analytics-130913
13- Linking Analytics with Adwords – https://support.google.com/adwords/answer/1704341?hl=en
14- Linking Analytics with Adsense – https://support.google.com/adsense/answer/2495976?hl=en
15- Understanding secrets segments in GA – http://searchenginewatch.com/article/2268458/16-Secret-Google-Analytics-Advanced-Segments-Worth-Their-Weight-in-Gold
16- Creating Custom Segmentation – http://blog.kissmetrics.com/new-google-analytics-advanced-segments/
17- Advanced GA Tips and Tricks from Moz – http://moz.com/blog/advanced-google-analytics-tips-and-tricks
18- Visitor Segmentation, Sessions, Hits etc, a worthy tutorial from Avinash Kaushik – http://www.kaushik.net/avinash/google-analytics-visitor-segmentation-users-sequences-cohorts/
19- Advanced terms in Analytics – http://www.razorsocial.com/understanding-google-analytics/
20- Tracking Mobile Visitors – https://www.distilled.net/blog/mobile/tracking-mobile-visitors-in-google-analytics-a-checklist-guide-for-mobile-insights/
21- 34 Templates for Advanced Traffic Segments – http://penguininitiatives.com/comprehensive-google-analytics-advanced-segments-template-collection/
22- Measuring Social Media Data Effectively in GA – http://www.advancedwebranking.com/blog/google-analytics-advanced-segments-for-measuring-social-media/
23- Segmentation – http://www.kaushik.net/avinash/web-analytics-segments-three-category-recommendations/
24- Multi Channel Funnels – http://www.kaushik.net/avinash/multi-channel-attribution-definitions-models/
25- 11 Useful Tricks for GA – http://moz.com/blog/11-google-analytics-tricks-to-use-for-your-website
26- Content Grouping – http://www.seosandwitch.com/2013/12/content-grouping-in-google-analytics.html
27- Using GA with MailChimp – http://mailchimp.com/resources/guides/how-to-use-google-analytics-with-mailchimp/
28- Improving Conversions Using Visitors Flow Reports – http://searchenginewatch.com/article/2273391/How-to-Use-Google-Analytics-Visitors-Flow-Reports-to-Improve-Conversion-Rates
29- How to Set Up IP Address Filtering – http://www.seosandwitch.com/2014/02/how-to-set-up-ip-address-filtering-in.html
30- Measure Content Marketing – http://marketingland.com/using-google-analytics-to-measure-content-marketing-67216
31- User Permissions in GA – http://www.seosandwitch.com/2013/09/user-permissions-in-google-analytics.html
32- Utilize Hidden Power of Analytics – http://tweakyourbiz.com/marketing/2014/01/07/top-3-ways-businesses-can-utilize-hidden-benefits-google-analytics/
33- GA for Marketers – http://www.socialmediaexaminer.com/new-google-analytics-features/
34- Setting Up GA Account for BigCommerce – https://support.bigcommerce.com/questions/930/How+do+I+setup+Google+Analytics+in+my+Bigcommerce+Store%3F
35- Some great videos explaining advanced segments like goal flow, alerts, custom segments, multiple GA accounts etc. – http://www.lunametrics.com/resources/google-analytics-tutorial-videos/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1393824642
36- Goals and Funnels – http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/
37- Great collection of How to Videos – http://analytics.blogspot.in/2008/05/google-analytics-how-to-videos.html
38- Event Tracking in GA – http://www.seotakeaways.com/event-tracking-guide-google-analytics-simplified-version/
39- Google Tag Manager – http://online-behavior.com/analytics/google-tag-manager
40- Landing Page Optimization Using GA – http://www.business2community.com/seo/landing-page-optimization-using-google-analytics-0764605
Case Studies
41- AirShowBuzz and how it increased revenue by switching over to analytics?
42- How builddirect increased sales by 50% – https://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/build-direct.pdf
43- How Klarna used Universal Analytics to track 3rd party iframe? – https://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/klarna.pdf
44- How A/B Analytics helped EWaterWays- http://ab-analytics.com/case-studies/ewaterways
45- How Puma kicked up order rate by 7% – http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/intl/en_ALL/analytics/case_studies/g
acp/vigetpuma.pdf#utm_medium=email&utm_source=newsletter&utm_campaign=feb2012&utm_content=Case_Study
46- How Hewlett Foundation increased their reach with GA – http://www.lunametrics.com/pdf/LunaMetrics-Hewlett-case-study.pdf
47- Intuit’s Experience with Google Analytics Premium –
48- How PBS increased conversions and visits by 30% –
49- Travelocity Succeeded in Data Driven Decision Making – http://www.thinkwithgoogle.com/case-studies/travelocity-uses-google-analytics-premium.html
50- How Nissan Mastered GA Ecommerce –
Infographics
51- Periodic Table of Google Analytics – http://www.socialfish.org/2013/06/periodic-table-of-google-analytics.html
52- All about bounce rate – http://infographicsmania.com/bounce-rate-uncovered/
53- Decoding Google Analytics – http://stephenslighthouse.com/2013/05/18/infographic-decoding-google-analytics/comment-page-1/
54- Create and capture demand – http://www.thinkwithgoogle.com/infographics/create-and-capture-demand.html
55- Share of Google Analytics Worldwide – http://jodepot.com/2012/07/who-is-using-google-analytics-worldwide-in-2012/
56- Google Analytics Cookike – http://www.ppchero.com/google-analytics-cookie-infographic/
57- Multi Channel Funnel Attribution – http://www.business2community.com/online-marketing/google-analytics-multi-channel-funnel-reporting-0406931#!x52Ea
58- The small business guide to GA – http://www.simplybusiness.co.uk/microsites/google-analytics-guide/
59- Improve Your Analytics Set Up – http://powellata.co.uk/2012/07/19/improving-your-google-analytics-set-up/
60- Understanding the digital marketing funnel – http://webranding.org/google-analytics-the-digital-marketing-funnel/
PDF Study Guides and Charts
61- The basic training guide – http://static.googleusercontent.com/media/www.google.com/en//grants/education/Google_Analytics_Training.pdf
62- The complete reference guide – http://www.blastam.com/resources/Blast-Google-Analytics-Reference-Guide.pdf (Excellent source)
63- Analytics guide for Ecommerce business owners – http://ebook.cpcstrategy.com/Google-Analytics-Guide.pdf
64- Regular Expressions in GA – http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf
65- Google Chart Tools- https://developers.google.com/analytics/solutions/articles/gdataAnalyticsCharts
70- Chart Gallery – https://developers.google.com/chart/interactive/docs/gallery
Popular Videos
71-Google Analytics in Real Life –
72- Getting Started Webinar – http://www.youtube.com/watch?v=l9joLoZOjK4
73- Analytics Academy with Avinash Kaushik and Justin Cutroni – http://www.youtube.com/watch?v=j6vXapvvJC0
74- Understand Bounce Rate – http://www.youtube.com/watch?v=ppgfjo6IIf4
75- Web Analytics TV with Avinash kaushik and Nick Mihailovski – http://www.youtube.com/watch?v=4sa7eWQy5r4
76- Advanced techniques with GA – http://www.youtube.com/watch?v=jc4qMnbBvJo
77- Advanced Filters and Annotations – http://www.youtube.com/watch?v=CWnTKjD1oYU
78- Tracking Events – http://www.youtube.com/watch?v=pPWsTM38viw
79- Conversion Reporting – http://www.youtube.com/watch?v=R_dbDCX4608
80- Visualizing Funnel Reports – http://www.youtube.com/watch?v=_p3JZLFBToU
81- Tracking for PDF files in GA – http://www.youtube.com/watch?v=dzSrP_WRFpk
82- Super Advanced Ecommerce tracking tutorial – http://www.youtube.com/watch?v=Ca8D6Wff7bk
83- Measuring Social Media traffic – http://www.youtube.com/watch?v=1oVqZvkGc6k
84- Advanced QR Code Tracking – http://www.youtube.com/watch?v=RCEFh4J6qHk
85- Audience Acquisition – http://www.youtube.com/watch?v=qT4HxcZI8dU
86- Reaching your goals with GA (Webinar) – http://www.youtube.com/watch?v=oXO6Dp4kifs
87- Google Tag Manager – http://www.youtube.com/watch?v=3HnSmz2ENn8
88- Remarketing with GA (Webinar) – http://www.youtube.com/watch?v=TCDZQgVSPVY
89- Goals, Funnels and Conversions – http://www.youtube.com/watch?v=oNcC8sBluaw
90- Attribution Modeling – http://www.youtube.com/watch?v=JRTWNN2J6Jo
Don’t Miss These!
91- Universal Analytics – https://support.google.com/analytics/answer/2790010?hl=en
92- Custom Variables – https://support.google.com/analytics/answer/1144414?hl=en
93- Dealing with ‘Not provided’ data – http://www.kaushik.net/avinash/secure-search-not-provided-keyword-analysis-data-sources/
94- Become an Analysis Ninja – http://www.kaushik.net/avinash/create-analysis-ninjas-data-driven-cultures/
95- How to track clicks on ads with GA – http://www.imavex.com/tracking-clicks-on-ads-with-google-analytics.blog
96- Comprehensive tutorial on content grouping – http://cutroni.com/blog/2014/01/09/set-google-analytics-content-grouping/
97- Bring Data from Analytics to Fusion Tables – http://online-behavior.com/analytics/visualizations
98- Custom reports you can create in GA – http://analytics.blogspot.in/2014/02/8-custom-reports-from-google-analytics.html
99- Real Time Conversion Reports – http://analytics.blogspot.in/2013/11/launching-real-time-events-and.html
100- Analytics for Mobile Apps – http://analytics.blogspot.in/2013/10/google-play-integration.html
101- Test content types in GA – http://searchengineland.com/using-advanced-segments-scroll-depth-to-test-content-types-in-analytics-157886
102- Analytics Mini Bible – http://www.avangate.com/docs/en/whitepapers/Analytics_miniBible_3.0.pdf
103- Build your own GA tools – http://ga-dev-tools.appspot.com/explorer/
104- Track Email Conversions in GA – http://www.smartpassiveincome.com/track-email-conversion-google-analytics/
105- Biggest mistakes to avoid in Analytics – http://www.kaushik.net/avinash/biggest-web-analysts-mistake-how-to-avoid/
Do you know any other resource that should be included in the above list? Please mail me or comment below.
Also See:
Also See:
