Pinterest is one of the popular social media
websites that has acquired immense popularity recently. Strategic business
marketers use the combined influence of Facebook, Twitter, Linkedin, Myspace,
Google+ and Pinterest. Infact, Pinterest and Google+ are the most recent
additions. Google has a large force working behind it but Pinterest has risen
completely because of social popularity and people’s liking the concept of
online image boards and pinning.
websites that has acquired immense popularity recently. Strategic business
marketers use the combined influence of Facebook, Twitter, Linkedin, Myspace,
Google+ and Pinterest. Infact, Pinterest and Google+ are the most recent
additions. Google has a large force working behind it but Pinterest has risen
completely because of social popularity and people’s liking the concept of
online image boards and pinning.
Why Choose Pinterest?
Pinterest has traffic pouring in from United
States, Philippines, South Africa, Canada, Singapore, Australia etc. As per a
report published on Comscore
, Pinterest is growing with a rate of +2956% in Germany, +1348% in Spain, +794%
in Italy etc.
States, Philippines, South Africa, Canada, Singapore, Australia etc. As per a
report published on Comscore
, Pinterest is growing with a rate of +2956% in Germany, +1348% in Spain, +794%
in Italy etc.
Here is the graph displaying the popularity of
Pinterest.
Pinterest.
Who is Behind Pinterest?
The site is created by Paul Sciarra, Evan Sharp,
and Ben Silbermann.The site is funded by a group of successful entrepreneurs namely
Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.
and Ben Silbermann.The site is funded by a group of successful entrepreneurs namely
Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.
Source :- Pinterest
Creating Boards and Pins
 |
| Pinterest Board with Pins |
Pinterest is an online board which you can use to
organize and share things you love.You can create board on any topic and create
pins by sharing the source url and fetching images from it. This pinning of
stories on your created boards can be viewed by other users and the users also
have the option to repin stuff from your board.
The
Marketing Action Plan
Marketing Action Plan
Your marketing action plan would start with finding
out what your client exactly wants?
out what your client exactly wants?
Pinterest is ideal for
Travel sites
Recipe sites
Shopping sites
Home improvement sites etc.
Some points:-
1-
Link to the original story and choose an exciting image
for your pin.
Link to the original story and choose an exciting image
for your pin.
2-
If the chosen images entice your audience then they may
link to your story.
If the chosen images entice your audience then they may
link to your story.
3-
Update your board regularly and get amazing stuff for
your audience, keeping in mind your marketing channels.
Update your board regularly and get amazing stuff for
your audience, keeping in mind your marketing channels.
4-
Adding pins regularly would get followers to your
board.
Adding pins regularly would get followers to your
board.
5-
The more followers, the more referrals you will get to
your site.
The more followers, the more referrals you will get to
your site.
Thanks.. I never knew the backround of Pinterest founders etc..
Pamila Paynes
http://cpamoney.org/pinterest-marketing
Absolutely unique and fine piece of information. I've never spent that much time reading before but this is really awesome.
Marketing Research