Webflow has become one of the most popular no-code web development platforms, offering design freedom while eliminating the need for traditional coding. It empowers designers, marketers, and entrepreneurs to build responsive websites using visual tools. 

As businesses increasingly demand faster, more flexible, and cost-effective development workflows, Webflow has seen notable growth in user base, revenue, and market penetration. 

This article explores the latest Webflow statistics in terms of usage, revenue, marketing performance, and more. These insights are particularly valuable for digital agencies, SaaS companies, freelancers, and enterprise teams who rely on website performance and scalability.

Top 150 Webflow Statistics For 2025

1. Webflow Usage Stats

1. Webflow powers over 3.5 million websites globally as of early 2025 (Source: BuiltWith).
   
2. In the U.S., Webflow ranks among the top 15 website builders by usage volume (Source: W3Techs).
   
3. Over 250,000 active designers and developers use Webflow monthly (Source: Webflow Official Blog).
   
4. 60% of Webflow users are based in North America (Source: SimilarTech).
   
5. Webflow sites account for 1.1% of all CMS-based websites globally (Source: W3Techs).
   
6. 86% of Webflow projects are built for small to medium businesses (Source: Webflow Community Survey).
   
7. Webflow saw a 32% year-over-year increase in user adoption between 2023 and 2024 (Source: Crunchbase).
   
8. Over 150,000 freelancers list Webflow as a service on platforms like Upwork and Fiverr (Source: Upwork Insights).
   
9. Webflow University videos have amassed over 15 million total views (Source: YouTube Analytics).
   
10. Webflow’s forum community has over 200,000 registered users (Source: Webflow Community Stats).
    
11. 40% of Webflow users also use Figma in their design workflow (Source: Webflow Survey).
    
12. Over 70,000 Webflow templates have been downloaded in 2024 (Source: Webflow Marketplace).
    
13. Webflow supports over 190 countries, with notable growth in India and Germany (Source: SimilarTech).
    
14. The average Webflow user spends 4.2 hours/week inside the designer tool (Source: Webflow Usage Metrics).
    
15. Over 1,000 universities and coding bootcamps now include Webflow in their curricula (Source: Webflow Education Outreach).
    

2. Webflow Revenue Stats

1. Webflow reached $165 million in ARR (Annual Recurring Revenue) by Q4 2024 (Source: TechCrunch).
   
2. The company raised $140 million in Series B funding at a $4 billion valuation in 2022 (Source: Crunchbase).
   
3. Webflow’s revenue grew by 53% year-over-year in 2024 (Source: Business Insider).
   
4. Over 70% of revenue comes from U.S.-based customers (Source: Company Financials via TechCrunch).
   
5. The average Webflow plan costs $20–$212/month, depending on usage (Source: Webflow Pricing).
   
6. Webflow’s enterprise product accounts for 15% of total revenue, up from 9% in 2023 (Source: Webflow Blog).
   
7. Webflow processed over $100 million in customer payments through eCommerce integrations in 2024 (Source: Webflow Annual Report).
   
8. Webflow’s eCommerce service revenue grew 68% YoY in 2024 (Source: Business of Apps).
   
9. Paid plan conversions increased by 22% in 2024, attributed to improved onboarding (Source: Webflow Blog).
   
10. Webflow achieved net revenue retention (NRR) of 132% in 2024 (Source: SaaStr).
    
11. The average customer lifetime value (LTV) is estimated at $820 (Source: Webflow Partner Network).
    
12. Webflow’s gross margin in 2024 was 77%, comparable to other SaaS platforms (Source: TechCrunch).
    
13. The Webflow Template Marketplace generated $4.3 million in creator payouts in 2024 (Source: Webflow Blog).
    
14. 16% of Webflow’s revenue comes from international customers (Source: Webflow Growth Report).
    
15. Monthly recurring revenue (MRR) exceeded $13.8 million by December 2024 (Source: Company Estimates).
    

3. Webflow Demographic Stats

1. 66% of Webflow users are between 25–44 years old (Source: Webflow User Survey).
   
2. 62% of users identify as male, 37% as female, and 1% non-binary or other (Source: Webflow Diversity Report).
   
3. 43% of users have a design background, compared to 27% from development (Source: Webflow Community).
   
4. 52% of users are freelancers, 25% are agency employees, and 23% are in-house teams (Source: Webflow State of the Platform).
   
5. 84% of users hold a bachelor’s degree or higher (Source: Webflow User Research).
   
6. Most common industries using Webflow include technology (38%), creative services (21%), and education (9%) (Source: SimilarTech).
   
7. The platform has strong adoption among nonprofits and social impact organizations (7%) (Source: Webflow Blog).
   
8. 28% of users also use WordPress for other client projects (Source: Webflow Partner Survey).
   
9. Webflow is most popular in California, New York, and Texas in the U.S. (Source: BuiltWith Regional Stats).
   
10. 49% of users started using Webflow within the last 2 years (Source: Webflow Onboarding Data).
    
11. 70% of users rate Webflow’s learning curve as moderate, with a 4.3/5 usability score (Source: G2).
    
12. 40% of users identify as entrepreneurs or startup founders (Source: Webflow Community Survey).
    
13. Top job titles among Webflow users: Product Designer (22%), Marketing Manager (18%), and Web Developer (15%) (Source: LinkedIn Data).
    
14. 31% of Webflow users are from Europe, with the UK and Germany leading adoption (Source: SimilarWeb).
    
15. Webflow has a growing user base in Africa and Southeast Asia, up 38% YoY (Source: Webflow Regional Insights).
    

4. Webflow Marketing Stats

1. Webflow’s marketing campaigns helped generate over 6 million website visits/month in 2024 (Source: SimilarWeb).
   
2. Webflow’s YouTube channel has 320K+ subscribers and over 12 million views (Source: YouTube Analytics).
   
3. Webflow spends approximately $1.2 million/month on paid search advertising (Source: SEMrush).
   
4. The platform has a 3.6% conversion rate from landing page to trial signup (Source: Webflow Marketing Team).
   
5. Webflow’s SEO blog generates 500,000+ organic visits/month (Source: Ahrefs).
   
6. Top 3 blog topics: Web design trends, SEO strategies, and no-code tools (Source: Webflow Blog Analytics).
   
7. Email marketing open rate averages 38%, well above industry average (Source: Mailchimp Benchmark).
   
8. Retargeting ads see a CTR of 2.1%, above the platform average of 1.4% (Source: Webflow PPC Team).
   
9. Webflow’s influencer program grew by 28% YoY, with over 2,000 creators in 2024 (Source: Webflow Partner Network).
   
10. Webflow Conf 2024 had over 18,000 virtual attendees (Source: Webflow Conference Recap).
    
11. The average cost per acquisition (CPA) is $92, down from $112 in 2023 (Source: Marketing Team Internal Report).
    
12. Product-led growth (PLG) remains the primary strategy, responsible for 68% of signups (Source: Webflow Strategy Blog).
    
13. LinkedIn is the top-performing B2B channel, accounting for 29% of enterprise leads (Source: Webflow Analytics).
    
14. Referral traffic contributes to 14% of signups, largely from design communities (Source: SimilarWeb).
    
15. Webflow’s Net Promoter Score (NPS) stands at 71, indicating high user satisfaction (Source: NPS Benchmarks).
    

5. Webflow SEO & Performance Stats

1. Webflow websites average a Google PageSpeed score of 91 on desktop (Source: Lighthouse Web Audit Reports).
   
2. The platform supports native schema markup, boosting SEO rankings by up to 22% (Source: Webflow SEO Docs).
   
3. Webflow sites have a 0.4s median Time to First Byte (TTFB) — competitive with custom-coded sites (Source: Pingdom).
   
4. Webflow’s built-in CDN delivers content in under 200ms globally (Source: Webflow Hosting Metrics).
   
5. Over 78% of Webflow websites rank in Google’s top 20 results for at least one keyword (Source: Ahrefs).
   
6. Adding alt tags and semantic HTML is reported to improve Webflow site SEO performance by 15–18% (Source: Moz).
   
7. Webflow enables automatic sitemap generation, benefiting over 95% of indexed sites on the platform (Source: Webflow Blog).
   
8. Native SSL certificates improve site security and SEO, with 100% HTTPS coverage on hosted domains (Source: Webflow Hosting Docs).
   
9. Structured data implementation in Webflow increased CTR by 24% on average for ecommerce clients (Source: Webflow Partners).
   
10. The platform provides SEO field customization for over 20 elements, including meta titles and OG tags (Source: Webflow SEO Docs).
    
11. Webflow’s SEO best practices guide receives over 250,000 pageviews/year (Source: Webflow Blog Analytics).
    
12. Mobile responsiveness, a key Google ranking factor, is enabled by default in Webflow templates (Source: Webflow University).
    
13. 87% of Webflow users enable canonical tags to prevent duplicate content penalties (Source: Webflow CMS Reports).
    
14. Webflow’s WebP image support reduces page load times by an average of 22% (Source: GTmetrix).
    
15. Webflow integrations with Google Search Console and analytics are used by over 68% of websites (Source: Webflow Survey).
    

6. Webflow CMS & E-Commerce Stats

1. Webflow CMS powers over 1.2 million content-rich websites (Source: BuiltWith).
   
2. 35% of users rely on Webflow CMS for blogging, portfolios, or client projects (Source: Webflow Community Survey).
   
3. The CMS supports 100+ fields per collection and 2,000 items per plan tier (Source: Webflow CMS Documentation).
   
4. Over 95,000 CMS-powered ecommerce stores were launched in 2024 (Source: BuiltWith).
   
5. Webflow Ecommerce supports over 50 payment gateways via Stripe and integrations (Source: Webflow E-commerce Docs).
   
6. Abandoned cart recovery increases conversion rates by 16–20%, depending on sector (Source: Webflow Ecommerce Reports).
   
7. Top e-commerce categories on Webflow: fashion (23%), digital services (19%), wellness (15%) (Source: Marketplace Data).
   
8. Webflow’s CMS handles 8.5 billion pageviews/month across all hosted domains (Source: Webflow Hosting Metrics).
   
9. CMS search indexing time averages under 10 minutes after publishing (Source: Webflow Internal Docs).
   
10. 85% of Webflow e-commerce stores use custom checkout flows (Source: Webflow Partner Network).
    
11. Webflow’s inventory system allows variant tracking with dynamic pricing (Source: E-commerce Docs).
    
12. CMS hosting uptime exceeded 99.98% in 2024 (Source: Webflow Status Page).
    
13. Webflow supports localization in 30+ languages, widely used in CMS blogs (Source: Webflow Localization Docs).
    
14. Ecommerce stores using integrated analytics tools see 23% better sales forecasting (Source: Webflow Community).
    
15. CMS data import/export supports bulk migration with CSV/XML formats, used by 78% of agencies (Source: Webflow Agency Feedback Report).
    

7. Webflow Integrations & Tools Stats

1. Webflow offers over 150 native and third-party integrations (Source: Webflow Integrations Directory).
   
2. Zapier is the most-used integration, enabling 1.4 million Webflow automations/month (Source: Zapier).
   
3. 85% of Webflow websites use at least one analytics integration, such as Google Analytics or Hotjar (Source: Webflow Surveys).
   
4. 65% of enterprise users rely on Webflow’s native API for custom workflows (Source: Webflow API Docs).
   
5. Webflow users connect more than 30,000 Mailchimp accounts per year (Source: Webflow Partner Metrics).
   
6. Figma-to-Webflow plugin use grew 44% year-over-year, especially among freelancers (Source: Webflow Plugin Directory).
   
7. Airtable and Webflow integrations are used on over 90,000 websites (Source: Airtable Blog).
   
8. Webflow Logic, introduced in late 2023, is used on over 120,000 automations/month (Source: Webflow Logic Overview).
   
9. 99.9% uptime SLA is honored for API endpoints, used primarily in enterprise projects (Source: Webflow Developer Docs).
   
10. Stripe is the leading payment processor, integrated with over 80% of ecommerce Webflow sites (Source: Webflow Ecommerce Data).
    
11. Slack integrations are used in over 40,000 Webflow workflows (Source: Slack App Directory).
    
12. Make (formerly Integromat) is gaining popularity with Webflow, used in 29% more projects since 2023 (Source: Make Blog).
    
13. Calendly and Webflow integration increased demo bookings by 37% for SaaS firms (Source: Webflow Customer Stories).
    
14. Webflow forms are connected to CRMs like HubSpot and Salesforce in over 70,000 workflows (Source: Webflow Integration Stats).
    
15. CMS filtering tools like Jetboost are used in over 100,000 live projects (Source: Jetboost Metrics).
    

8. Webflow Agency & Freelance Stats

1. Over 12,000 agencies worldwide list Webflow as a core competency (Source: Clutch & Webflow Partner Directory).
   
2. Webflow freelancers earned over $42 million collectively in 2024 (Source: Fiverr & Upwork Earnings Reports).
   
3. Top 5 countries for Webflow freelance jobs: USA, UK, Canada, India, Australia (Source: Freelancer Platforms).
   
4. Freelancers charge $50–$150/hour for Webflow-related services on average (Source: Upwork).
   
5. 68% of Webflow agencies also offer branding or SEO services (Source: Webflow Partner Insights).
   
6. Webflow Expert Directory had over 3,800 verified professionals listed in 2024 (Source: Webflow Experts Program).
   
7. The average agency Webflow project size is $6,200 (Source: Webflow Partner Survey).
   
8. 46% of freelancers cite Webflow as their primary income source (Source: Webflow Freelance Community).
   
9. Client acquisition through Webflow community channels increased by 21% YoY (Source: Webflow Slack & Forum Reports).
   
10. Webflow template customization is the most-requested freelance service (Source: Fiverr & Upwork).
    
11. Agencies using Webflow complete projects 34% faster than with traditional CMS tools (Source: Webflow Partner Case Studies).
    
12. 82% of Webflow freelancers offer CMS training as part of client handoff (Source: Webflow Community Survey).
    
13. Client satisfaction scores for Webflow projects average 4.6/5 across freelance platforms (Source: G2 and Clutch Reviews).
    
14. Nonprofit and education sector clients make up 18% of agency Webflow work (Source: Webflow Use Case Breakdown).
    
15. The average repeat business rate among Webflow agencies is 39% (Source: Webflow Partner Stats).
    

9. Webflow Enterprise & B2B Stats

1. Over 2,300 enterprise clients used Webflow in 2024, including Dell, Rakuten, and Zendesk (Source: Webflow Enterprise Team).
   
2. Enterprise revenue increased 78% YoY, driven by scalable CMS and team features (Source: TechCrunch).
   
3. Webflow offers custom SLAs and SOC 2 Type II compliance, adopted by 94% of enterprise clients (Source: Webflow Security Docs).
   
4. Enterprise CMS collections support up to 10,000 items per project (Source: Webflow Enterprise Docs).
   
5. Teams using Webflow save 26% on design-to-launch cycles compared to dev-heavy platforms (Source: Webflow Case Studies).
   
6. Webflow is used by over 900 SaaS companies for marketing sites (Source: Crunchbase).
   
7. Multi-user permissions are actively used by 92% of enterprise accounts (Source: Webflow Admin Panel).
   
8. Enterprise onboarding times dropped to 14 days on average in 2024 (Source: Webflow Enterprise Metrics).
   
9. Webflow’s single sign-on (SSO) is enabled by 65% of enterprise customers (Source: Webflow Docs).
   
10. Most used enterprise features: staging environments, asset management, localization (Source: Customer Feedback).
    
11. Integration with Salesforce is used in 38% of enterprise accounts (Source: Webflow Integration Insights).
    
12. Custom uptime SLAs (99.99%) offered to Webflow Enterprise clients (Source: Webflow Support Portal).
    
13. Enterprise clients report 2.3x faster marketing campaign launches (Source: Case Study Benchmarks).
    
14. Webflow’s annual enterprise renewal rate is 89% (Source: Internal Metrics via SaaStr).
    
15. Top enterprise use cases: content marketing, product landing pages, and microsites (Source: Webflow Enterprise Reports).
    

10. Webflow Growth & Future Outlook Stats

1. Webflow is projected to reach $250 million ARR by 2026 (Source: PitchBook).
   
2. Webflow’s global market share is expected to grow from 1.1% to 1.8% by 2026 (Source: W3Techs Forecast).
   
3. The platform is investing $35 million in AI-powered tools between 2024 and 2026 (Source: TechCrunch).
   
4. Webflow Logic and AI features are expected to double usage by 2026 (Source: Product Roadmap Announcements).
   
5. Webflow team headcount increased from 400 to 620 employees in 2024 (Source: LinkedIn Data).
   
6. Webflow plans to expand data centers in Asia and South America by 2025 (Source: Webflow Infrastructure Team).
   
7. Partnership with AWS and Cloudflare drives 38% faster hosting globally (Source: Webflow Hosting Docs).
   
8. Webflow University will expand into 6 new languages by end of 2025 (Source: Webflow Education).
   
9. Webflow’s user base is forecast to hit 5 million by 2026 (Source: SimilarTech Projections).
   
10. The company aims to be carbon neutral by 2027, with 41% progress made in 2024 (Source: Webflow Sustainability Report).
    
11. Webflow expects 40%+ international revenue growth YoY through 2026 (Source: Growth Strategy Report).
    
12. AI-generated design features increased site-building speed by 28% in test groups (Source: Webflow Labs).
    
13. Over 1,800 universities projected to adopt Webflow by 2026 (Source: EdTech Forecast).
    
14. Freelance and agency growth will be supported with $10 million in partner funding over two years (Source: Webflow Partners Program).
    
15. Webflow is listed in top 10 no-code platforms to watch in 2025 by Gartner (Source: Gartner Emerging Tech Report).