Top 10 Affordable Google Trends Competitors for Keyword Tracking

Google Trends is a popular tool that helps brands stay updated on what people are searching for online. 

It provides real-time data about search interest, which is useful for understanding what people want to know, when, and where they are searching. 

However, Google Trends has its limitations, such as not being able to show emerging trends that are not yet popular. 

To get a deeper understanding of trending keywords and topics, you may need to use additional tools. 

Some great alternatives to Google Trends include Semrush, Ahrefs, Similarweb, Moz Pro, and SE Ranking. 

These tools offer more detailed insights and can help with keyword research, SEO, and content marketing. 

Using these alternatives alongside Google Trends can help create a more effective and well-rounded marketing strategy.

Worldwide Rank and SEO Metrics of Google Trends

• Domain Authority: 93
• SEMrush Global Rank: 47
• SimilarWeb Global Rank: 1,511
• SimilarWeb Country Rank: #354 (United States)
• Total Traffic: More than 150 million visits per month
• Bounce Rate: 40%
• Average Visit Duration: More than 3 minutes

What Can You Do With Google Trends?

• Discover trending topics globally or by region.
• Compare keyword search volumes over time.
• Analyze interest in specific topics based on geographic location.
• Explore related queries and rising search terms.
• Research seasonal trends for marketing campaigns.
• Gain insights into audience behavior and preferences.

Why Do You Need Alternatives to Google Trends?

• Limited keyword data: Google Trends doesn’t provide specific search volume or competition metrics.
• Restricted historical data: Some data only goes back a few years.
• No actionable SEO features: It lacks backlink data, keyword suggestions, or technical SEO tools.
• Basic analytics: The platform doesn’t integrate with broader analytics solutions.
• Specialized use cases: Users may require social media trends, ad insights, or e-commerce data unavailable in Google Trends.

10 Best Powerful Alternatives to Google Trends

SEMrush

Website: https://www.semrush.com

Launched: 2008
Key Features: SEO analysis, keyword research, competitor analysis, content ideas.
Is it free?: Offers free features with limits; premium plans start at $119.95/month.

SEMrush is a comprehensive SEO tool that offers deep insights into keyword data, search volume, and trends. Unlike Google Trends, SEMrush provides detailed analytics like keyword difficulty, backlink analysis, and domain comparisons.

This Popular Google Trends alternative is ideal for marketers who need actionable insights for content strategy, PPC campaigns, and organic SEO efforts.

Ahrefs

Website: https://www.ahrefs.com

Launched: 2011
Key Features: Keyword explorer, backlink analysis, content research, and competitor tracking.
Is it free?: Limited free features; premium plans start at $99/month.

Ahrefs is renowned for its extensive keyword database and accurate traffic estimation. It also provides in-depth competitor analysis and backlink tracking, making it a robust choice for SEO professionals.

This robust Google Trends replacement excels in uncovering content gaps and analyzing trends to boost search rankings.

Ubersuggest

Website: https://neilpatel.com/ubersuggest/ 

Launched: 2017
Key Features: Keyword suggestions, content ideas, and SEO audit tools.
Is it free?: Offers free access with limits; premium plans start at $12/month.

Ubersuggest focuses on simplicity and affordability while offering essential SEO features. It provides keyword ideas, search volume, and competitor analysis in an easy-to-use interface.

This top tier Google Trends competitor is great for small businesses and bloggers seeking cost-effective SEO tools.

TrendWatching

Website: https://www.trendwatching.com

Launched: 2002
Key Features: Consumer trend analysis, market insights, and innovation tools.
Is it free?: Paid plans only, starting at $199/month.

TrendWatching specializes in identifying emerging consumer trends and insights. It’s tailored for businesses looking to innovate and stay ahead of market changes.

This efficient Google Trends substitute is perfect for understanding broader consumer behavior beyond search data.

Moz

Website: https://www.moz.com

Launched: 2004
Key Features: Keyword explorer, rank tracking, and link building.
Is it free?: Limited free tools; premium plans start at $99/month.

Moz is a trusted name in SEO, offering tools to explore keywords, optimize on-page SEO, and monitor rankings. It also provides valuable SEO learning resources.

This budget friendly Google Trends similar platform is ideal for SEO beginners and professionals alike.

BuzzSumo

Website: https://buzzsumo.com

Launched: 2014
Key Features: Content research, social media trends, and influencer tracking.
Is it free?: Free plan available with limited features; premium starts at $99/month.

BuzzSumo is a content-focused tool that helps users find trending topics, monitor social media performance, and identify influencers.

This adaptable Google Trends like tool is tailored for content marketers seeking actionable social media insights.

Trends

Website: https://trends.co

Launched: 2017
Key Features: Market insights, trend analysis, and business opportunities.
Is it free?: Paid plans start at $299/year.

Trends.co provides exclusive reports on emerging business trends, ideal for entrepreneurs and investors.

This keyword trend research platform offers niche insights not found in general-purpose tools.

Keyword Tool

Website: https://www.keywordtool.io

Launched: 2014
Key Features: Keyword research for Google, YouTube, Amazon, and more.
Is it free?: Free version available; paid plans start at $69/month.

Keyword Tool is a versatile platform for discovering long-tail keywords and optimizing for multiple platforms.

This outstanding alternative to Google Trend is perfect for multi-platform keyword research.

Exploding Topics

Website: https://www.explodingtopics.com

Launched: 2019
Key Features: Identifies fast-growing trends across industries.
Is it free?: Free plan available; Pro starts at $47/month.

Exploding Topics highlights emerging trends in their early stages, offering valuable insights for early adopters.

This Trend monitoring platform is excellent for spotting untapped opportunities in various industries.

BuiltWith Trends

Website: https://trends.builtwith.com 

Launched: 2007
Key Features: Technology usage trends, website profiling, market analysis.
Is it free?: Yes, with limited access; premium plans start at $295/month.

BuiltWith Trends is a unique tool that focuses on tracking technology adoption and usage across websites. It provides insights into what technologies are trending, how they’re being implemented, and which industries are adopting them.

This optimal trend analyzing tool like Google Trends is particularly useful for businesses in the tech industry or those interested in analyzing competitors’ technology stacks. It’s also a great tool for market research and identifying emerging opportunities in the technology sector.

Conclusion

In conclusion, Google Trends is a useful tool for tracking search trends and understanding consumer behavior, but it does have some limitations. If you need more detailed keyword data, advanced analytics, or better integration with SEO strategies, there are other great alternatives. Tools like SEMrush and Ahrefs are perfect for users focused on SEO, while platforms like Exploding Topics and TrendWatching are better for analyzing market trends and consumer insights. The right tool depends on your goals, whether you’re focusing on SEO, content creation, or business strategy. By using these tools, you’ll gain a deeper understanding of your audience and market, helping you make smarter, data-driven decisions.

FAQ

What is the best free alternative to Google Trends?

Ubersuggest and Keyword Tool offer free versions that provide basic keyword research and trend analysis, making them great budget-friendly alternatives to Google Trends.

Which Google Trends alternative is best for SEO?

SEMrush and Ahrefs are top choices for SEO, offering detailed keyword data, backlink analysis, and in-depth analytics for better search optimization.

Can I use these tools for content marketing?

Yes, tools like BuzzSumo and Exploding Topics are great for discovering trending topics and optimizing your content strategy, helping you stay ahead in the market.

Are these alternatives suitable for small businesses?

Absolutely! Ubersuggest and Keyword Tool are affordable, while Trends.co and Exploding Topics help small businesses uncover niche opportunities for growth.

Do these tools provide data beyond search trends?

Yes, platforms like TrendWatching and Trends.co offer insights into broader consumer and market trends, beyond just search behavior.

Which tool is best for identifying social media trends?

BuzzSumo is excellent for tracking social media performance, identifying viral content, and understanding social media trends.