CTA plays a very important role in your marketing strategy by driving engagement, guiding users toward desired actions, and increasing conversions.
A CTA generator tool is designed to help businesses, marketers, and content creators craft compelling and persuasive CTAs that drive engagement and conversions.
A strong call-to-action can increase click-through rates, generate leads, and ultimately boost sales.
This article explores top 10 CTA maker tools, detailing their features, pricing, pros, and cons.
Learning about these tools will help you find the right one for your business, saving time while maximizing conversions.
Best Call-To-Action Maker Tools
Copy.ai
Copy.ai GTM AI platform helps businesses streamline go-to-market strategies by replacing multiple AI copilots and point solutions with a single system.
The platform unifies data, connects teams, and automates tasks like prospecting, content creation, lead processing, and deal forecasting.
Trusted by top brands, Copy.ai enables teams to scale their marketing and sales efforts while maintaining brand consistency.
Key Features:
- AI-driven CTA generation based on best practices
- Customizable tone and style options
- Templates for ads, landing pages, and emails
- A/B testing suggestions for better performance
Pros:
✅ Easy to use, even for beginners
✅ Generates creative, high-converting CTAs
✅ Wide range of customization options
Cons:
❌ Free plan has limited features
❌ Some CTAs may need minor editing
| Feature | Details |
| Launch Date | 2020 |
| Starting Price | Free |
| Capabilities | AI-powered CTA generation, copywriting assistance |
| Public Reception | Highly rated for ease of use and effectiveness |
| Best For | Marketers, small businesses, e-commerce owners |
Jasper (formerly Jarvis)
Jasper AI helps marketers boost productivity with AI-driven tools. Over 125,000+ users rely on its 90+ AI apps, leading to 800% more web traffic and 93% faster campaign creation.
Brands see a 40% increase in content engagement and save 10,000+ hours on marketing tasks.
With enterprise-grade security and AI-powered automation, Jasper enhances content quality while maintaining brand voice.
Key Features:
- AI-driven CTA suggestions
- SEO-optimized content generation
- Long-form and short-form writing assistance
- Custom brand voice options
Pros:
✅ High-quality, persuasive CTA suggestions
✅ Advanced AI algorithms for optimized results
✅ Works well for various content types
Cons:
❌ Expensive for small businesses
❌ Requires a learning curve for best results
| Feature | Details |
| Launch Date | 2021 |
| Starting Price | $29/month |
| Capabilities | AI-driven CTA, long-form content, SEO optimization |
| Public Reception | Highly rated for quality content |
| Best For | Content marketers, businesses, agencies |
Writesonic
Writesonic offers AI-powered tools that simplify marketing. It connects with platforms like Ahrefs, Search Console, and HubSpot to analyze competitors, generate content, and automate workflows.
The AI models, including GPT-4o and Claude, ensure brand consistency and data-driven strategies.
Security is enterprise-grade with SOC 2, GDPR, and HIPAA compliance. Writesonic’s AI marketing agent streamlines processes, making marketing faster and smarter.
Key Features:
- AI-powered CTA and marketing copy generation
- Templates for ads, emails, and landing pages
- SEO-friendly content suggestions
- A/B testing recommendations
Pros:
✅ Quick and easy CTA generation
✅ AI-driven optimization for better engagement
✅ Affordable pricing options
Cons:
❌ Some generated CTAs may lack originality
❌ Advanced features are locked behind higher-tier plans
| Feature | Details |
| Launch Date | 2021 |
| Starting Price | $10/month |
| Capabilities | AI CTA generator, ad copywriting, SEO optimization |
| Public Reception | Well-rated for affordability and ease of use |
| Best For | Small businesses, marketers, ad agencies |
Anyword
Anyword helps businesses improve content performance with AI-powered insights. Companies using Anyword see a 30% boost in sales and conversions.
The platform offers predictive metrics to refine messaging for better engagement. Users report 23% more clicks and 33% faster ad creation.
Trusted by over 1 million users, Anyword simplifies content creation while maximizing results.
Key Features:
- AI-powered CTA generation
- Predictive performance scoring
- Customizable tone and audience targeting
- Integrates with ad platforms like Facebook and Google
Pros:
✅ Predictive analytics for optimized CTAs
✅ Great for ad and social media marketing
✅ Helps improve conversion rates
Cons:
❌ Higher pricing compared to competitors
❌ Requires testing for best results
| Feature | Details |
| Launch Date | 2020 |
| Starting Price | $24/month |
| Capabilities | AI CTA generation, predictive scoring, ad optimization |
| Public Reception | Popular among performance marketers |
| Best For | Digital advertisers, conversion optimizers |
Unbounce
Unbounce’s Smart Copy helps businesses create engaging content effortlessly. With 45+ templates, it supports landing pages, ads, emails, and more.
Users save time with AI-powered writing, avoiding writer’s block and increasing productivity. Smart Copy offers a Chrome extension and desktop app for seamless use across platforms.
Plans range from a free version with 40 credits to an unlimited option at $49/month. Trusted by 100,000+ professionals, it simplifies content creation and boosts marketing results.
Key Features:
- AI-driven CTA and ad copy generation
- Customizable brand voice
- One-click content rewriter
- Integrated with Unbounce landing pages
Pros:
✅ Great for conversion-focused content
✅ Easily integrates with Unbounce landing pages
✅ User-friendly and quick results
Cons:
❌ Best suited for Unbounce users
❌ Limited features in the free version
| Feature | Details |
| Launch Date | 2021 |
| Starting Price | Free |
| Capabilities | AI CTA generation, landing page integration, ad copywriting |
| Public Reception | Well-received among Unbounce users |
| Best For | Conversion-focused marketers, Unbounce users |
ChatGPT (for CTA Writing)
ChatGPT, powered by OpenAI, is a versatile AI chatbot that can generate CTAs based on input prompts.
AI-powered prompts help craft compelling messages, ensuring higher engagement. Companies using AI for personalized content report a 67% increase in leads.
Optimized landing pages, engaging headlines, and audience-specific messaging further improve performance.
Key Features:
- AI-generated CTA suggestions
- Customizable prompts for tailored CTAs
- Conversational and interactive content generation
- Can generate multiple variations for A/B testing
Pros:
✅ Extremely flexible and adaptable
✅ Free-to-use basic version
✅ Generates multiple CTA variations quickly
Cons:
❌ Lacks dedicated CTA optimization features
❌ Requires manual input for best results
| Feature | Details |
| Launch Date | 2022 |
| Starting Price | Free |
| Capabilities | AI CTA generation, customizable prompts, interactive chat |
| Public Reception | Popular among marketers and businesses |
| Best For | Content creators, digital marketers |
Persado
Persado Motivation AI helps businesses create personalized marketing messages that drive customer engagement.
Used by top banks and Fortune 500 brands, it ensures 96% better performance than human-written or other AI-generated content.
The platform integrates with web, mobile, email, and social channels, using non-PII data to generate on-brand, compliant, and impactful messaging.
Key Features:
- AI-driven CTA generation
- Data-backed copy optimization
- Emotional tone analysis
- A/B testing integration
Pros:
✅ AI-powered emotional intelligence for high-impact CTAs
✅ Great for large-scale marketing campaigns
✅ Predictive analytics for better engagement
Cons:
❌ Expensive for small businesses
❌ Requires training to maximize results
| Feature | Details |
| Launch Date | 2012 |
| Starting Price | Custom Pricing |
| Capabilities | AI CTA optimization, emotional analysis, A/B testing |
| Public Reception | Highly rated by enterprise marketers |
| Best For | Large-scale businesses, agencies |
InstaCopy
Instacopy is a time-saving AI-powered platform designed for effortless content creation. With tools for blogs, ads, sales copy, and social media, it simplifies writing with structured templates.
Users can generate high-quality content in multiple languages, collaborate in teams, and access advanced analytics.
Pricing plans cater to individuals, teams, and businesses, ensuring flexibility. Testimonials highlight its impact on productivity, grammar accuracy, and marketing success.
Key Features:
- AI-powered CTA suggestions
- Templates for multiple platforms
- Tone customization for different audiences
Pros:
✅ Affordable and beginner-friendly
✅ Quick CTA generation for social media and ads
✅ Variety of content templates
Cons:
❌ Limited advanced AI capabilities
❌ Needs manual refinement for premium content
| Feature | Details |
| Launch Date | 2022 |
| Starting Price | Free |
| Capabilities | AI CTA generator, social media content, tone adjustment |
| Public Reception | Well-received among social media managers |
| Best For | Small businesses, content creators |
Hypotenuse AI
Hypotenuse AI helps over 500,000 eCommerce brands create product descriptions 10x faster. AI-powered tools generate thousands of on-brand descriptions, enhance images, and optimize content for better performance.
AI enriches product data by filling missing details and organizing assets. Brands can track rankings across platforms like Google, Amazon, and Walmart.
With enterprise-grade security and seamless integrations, Hypotenuse AI simplifies content creation, helping teams save time and scale effortlessly.
Key Features:
- AI-driven CTA and content generation
- Customizable brand voice and tone
- SEO-friendly copy creation
- Bulk content generation for e-commerce
Pros:
✅ AI-generated CTAs optimized for conversions
✅ Customization options to match brand identity
✅ Excellent for e-commerce and digital marketing
Cons:
❌ Limited free plan features
❌ Higher-tier plans needed for premium AI capabilities
| Feature | Details |
| Launch Date | 2021 |
| Starting Price | $29/month |
| Capabilities | AI CTA and content generation, brand voice customization |
| Public Reception | Well-received by e-commerce businesses and marketers |
| Best For | E-commerce stores, digital agencies, copywriters |
HubSpot
HubSpot’s CTA tool helps you design and track call-to-action buttons, banners, and pop-ups. You can customize them based on user behavior, device type, and display preferences.
Metrics like click-through rates, conversion rates, and engagement levels help measure effectiveness.
Integration with HubSpot pages, emails, and external sites ensures seamless performance. Responsive layouts and scheduling options allow better user experience.
Key Features:
- Free and easy-to-use CTA creation tool
- Customization for different marketing goals
- Integration with HubSpot’s CRM and marketing tools
- A/B testing capabilities
Pros:
✅ 100% free to use
✅ Seamless integration with HubSpot’s marketing suite
✅ Ideal for beginners and small businesses
Cons:
❌ Limited customization compared to premium AI tools
❌ Best suited for users already in the HubSpot ecosystem
| Feature | Details |
| Launch Date | 2019 |
| Starting Price | Free |
| Capabilities | CTA creation, A/B testing, HubSpot CRM integration |
| Public Reception | Popular among small businesses and HubSpot users |
| Best For | Startups, small businesses, HubSpot users |
Conclusion
CTA Generator tools have revolutionized digital marketing by making it easier to craft persuasive, high-converting calls to action. Whether you’re a marketer, business owner, or content creator, these tools help save time, optimize engagement, and increase conversion rates.
FAQs
1. What is a CTA generator tool?
A CTA generator tool is software that creates optimized calls to action for marketing campaigns, helping businesses increase engagement and conversions.
2. How do CTA generator tools work?
Most tools use AI and marketing best practices to generate high-performing CTAs based on the user’s industry, audience, and goals.
3. Who should use a CTA generator tool?
Marketers, content creators, e-commerce businesses, startups, and advertisers can all benefit from these tools to improve campaign performance.
4. Are CTA generators free to use?
Some tools, like HubSpot’s CTA Generator, offer free versions, while others like Jasper and Anyword have premium plans with advanced features.
5. Which CTA generator is best for small businesses?
For budget-friendly solutions, HubSpot’s CTA Generator is a great free option. Writesonic and InstaCopy also offer affordable AI-powered CTA generation.
