The worldwide e-commerce market is expanding, and it’s not halting anytime soon, as consumers continue enjoying the numerous benefits and convenience of online shopping. Whether launching a startup business or adding an e-commerce platform to your existing business, it pays to know the right business strategies to succeed.
Despite launching a well-designed website, it’s crucial to know that an e-commerce business is more than that. You can’t expect your products and services to sell out fast on their own. There are surefire ways to increase your e-commerce exposure so your site visits can be converted to revenues.
Here are the top ways to boost your e-commerce visibility and sales:
Strategize Your SEO
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In order to drive more traffic to your e-commerce business, you need to pay more attention to your SEO strategies. The importance of SEO for eCommerce websites has never been greater. The best SEO strategy ensures that a company’s organic search visibility is maximized, outranks its competitors in search results, and gets the most organic search traffic from Google and other websites. Fortunately, there are many ways to enhance and boost your SEO practices. One effective way is to hire experts who can help you with your SEO writing and other related tasks.
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Your e-commerce site needs to be revamped with SEO strategies in mind. Make sure your store appears at the top of search engine results when people are looking for the kinds of products and services you offer online.
Here are some SEO tips for your e-commerce site:
Also See: Best Ecommerce Marketing Strategies
- Constantly update your site’s security, links, and content.
- Incorporate strong and effective keywords into your content and website.
- Use high-quality and unpixellated photos and videos.
- Create clear and concise product descriptions for your offerings.
- Ensure your crawl speeds are fast and efficient.
- Make your website interface user-friendly and navigable.
- You can test your target audience with Google Ads.
- Always search for broken links and fix them regularly to improve customer experience.
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Simultaneously, great SEO strategies can offer your e-commerce excellent benefits. These include the following:
- It’s a cost-effective strategy that you can apply to compete against other large e-commerce companies.
- It can help you continue generating leads you can later convert through your sales funnel.
- It helps you maintain your competitive edge despite the influx of new e-commerce brands.
- A good SEO rank also allows you to monetize your site even more. You can apply affiliate marketing, pay-per-click advertising, sponsored content, and even more.
Create A Reliable Email List
Email marketing is one of the most effective digital marketing strategies out there. However, before successfully administering this, it’s crucial to create a reliable email list. There are many viable ways to acquire email contacts from prospects, and the initial steps may require more effort and time. But, once they’re adequately collated, you can see how valuable they are to generating e-commerce sales.
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There are many ways an email list can help with e-commerce growth. Take advantage of these benefits:
- This automates customer outreach and makes it easier to follow up with your loyal customers.
- Email is an effective and personalized communication medium with your customers without invading their personal spaces, like direct messages on their social media accounts. Some people might prefer this over the latter.
- Emails also increase the chances of earning more e-commerce visits when your prospects and customers click on the link you inserted into your email.
- You can also encourage your existing customers to make repeat purchases, as you remind them about products they purchased before. Sometimes, a little email reminder can encourage them to check out their carts.
Related: How to Calculate Email Marketing Conversion Rate
Instead of being targeted by paid promotions, your customers opt-in to receive more information from you via email. This gives them a choice to either hear from you or forget about you. Therefore, it lets you know who among your target customers are more likely to convert into customers.
Be Omnipresent On Social Media Platforms
E-commerce businesses need to take advantage of social media marketing, and that’s a known fact. A vast number of companies in the e-commerce industry need social media to engage with customers. You can join the bandwagon and maximize your social media platforms.
Social media has been proven to be highly effective as a marketing, promotional, and even a sales tool. The key here is to be omnipresent in your social media accounts. It’s important to note, however, that this doesn’t mean that you need to open an account on every social networking site available. This simply means you should know where to find your target audience and engage with them through those platforms. E-commerce stores can use social media to generate sales, build brand awareness, and grow their following.
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Take advantage of these benefits when you choose to be omnipresent on your social media platforms:
- You Get To Engage More With Customers – Social media platforms usually have direct messaging functions that enable you to share conversations with your customers. You can build trust and listen to what they think or suggest about your brand.
- More Online Exposure– Social media platforms come with share buttons that allow people to forward and post your content in seconds. This is the most effective way of widening your online exposure. By uploading shareable photos and videos on your profile, your followers and customers can view and share them with others.
Related- Top Benefits of Social Media Marketing For Your Business
Consider Upselling And Subscription Strategies
While businesses are all about advertisements and ranking high on SEO, you need to consider cross-selling, upselling, and subscription strategies, too.
Subscriptions is an effective way to earn recurring income for your e-commerce store. Depending on your products and services, apply this strategy if you want to automate income from your loyal customers. Chances are they’d like to avail themselves of your offerings automatically without having to transact with you repeatedly.
As for upselling, this strategy focuses on your current customers. This is an easy method for maximizing your existing customer base. The key here is to offer something more to your customers that could help them more when they fail to realize that themselves. You can implement this strategy through popups or optional add-to in the cart section. This can remind your customers or make them realize they need those things, too.
Display Honest Customer Testimonials
Customer testimonials and feedback are essential assets for businesses today. This is because new customers usually depend on these resources to evaluate if your company is trustworthy. Hence, if you want to make your business become more visible, post your customer feedback on your site and social media accounts.
This can be one of the most valuable weapons in your arsenal, and you shouldn’t skip on them. Your previous customers are your walking advertisers and promoters. By encouraging them to leave you reviews, you can attract new customers more and more.
Advertisements are somewhat changing as people now believe their fellow customers, product vloggers, and reviewers. They’ll believe testimonials and reviews of your products compared to a well-written sales copy. Hence, make a place on your e-commerce site where your visitors can easily read or view genuine and honest customer testimonials.
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Focus On Your CTA
Whatever your e-commerce business is, never lose sight of the CTA’s importance. A call-to-action tells visitors what they should do, what they should click on, and what they should buy. This is what you wish for them to do after they visit your site, view content, and gather information.
Fortunately, there are many ways to incorporate a compelling CTA on your e-commerce site. For instance, you can design different buttons that say ‘Buy Now,’ ‘Register Now,’ ‘Contact Now,’ or ‘Shop Now.’
Consider these tips when crafting the proper CTA for your e-commerce site:
- Create Urgency– Create that sense of urgency for your customers. They’re more likely to buy if they feel they have a limited opportunity. For instance, emphasize that the offer or promotion is only up until a limited timeframe. When they realize the time limit, they’ll feel the urge to act now and purchase your products so they won’t regret it later.
- Find The Right Placement For CTA– CTA placement matters, too. You should place your CTA in a visible place on your e-commerce page so your customers can easily click on it anytime. It’ll be easier for them to find the button without scrolling or visiting more pages on your site. Ensure a CTA on every page, so your customers can easily access them when they’re ready to purchase.
- Incorporate CTA In Simple Buttons -Your CTA should come in the form of simple buttons. Using text and other formats might be too vague for your customers to press on. When your CTA appears to mimic a button, they can be more encouraged and intrigued to click it.
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When designing a CTA, there’s no need to go all fancy with its design. Sometimes, the trick is to use the right color and a simple design to encourage your site visitors to press it.
Another tip is to think of creative CTA words aside from the usual ‘buy now’ or ‘shop now.’ Depending on your e-commerce business, you can think of witty and clever CTA words connected and related to your products and services.
Conclusion
In addition to these practical strategies and methods, there are many other ways to increase your e-commerce sales and exposure. However, these are some of the most proven effective ones. Execute the following steps and you’ll see business growth for your e-commerce site in no time.
