How This Works?
Google uses machine learning techniques to identify data tables on a web page as it has special functions to ignore other forms of tables like the ones used to format web pages. Further, the table data is filtered with the help of additional algorithms to determine quality and relevance based on the search queries.
Example of a Structured Snippet:
An example of a structured snippet for the query “superman”, is shown below:
As we enter the search query, the first result returned by Google is of Wikipedia. Now, notice 3 additional pieces of texts in the search snippet apart from the general snippet.
Created by: Jerry Siegel; Joe Shuster First appearance: Action Comics #1; …
Place of origin: Krypton
This additional snippet consisting of the above information is a structured snippet whose information has been obtained by the right hand side table displayed in the Superman Wikipedia page.
Structured Snippets and CTR
Having structured snippets in the search results can surely help to boost CTR. So, addition of tables in the content that serves to enhance the relevancy and accuracy of the facts might get picked up by Google and displayed in the search results in the form of structured snippets. So folks, it’s time to include tables within your content to unleash the power of structured snippets.
Also See:
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