Best Digital Marketing Tools For Small Businesses [2024]

In this tough competitive world, all small business owners are looking for a competitive edge.  

With almost 4.48 billion people using the internet (as of October 2019), leveraging digital marketing makes sense. Using the best digital marketing tools for small businesses can help improve the efficiency of your campaigns while saving your time. 

However, there are around 7,040 digital marketing tools (as of April 2019). I’m sure you don’t have the time to shift through that huge pile of software. I have made your job of finding the right tool for your small business easier.

Top Digital Marketing Tools For Small Businesses

Here are the best digital marketing tools for your small business:

Digital Marketing Tool #1 – Hubspot

Hubspot can help your business with marketing, sales, and customer service. In a nutshell, Hubspot offers everything you need to grow your business. 

To start with, you can get a basic analytics report, lead capture forms, and access to email marketing (basic features) for free. 

With Hubspot, you can:

• Capture qualified leads.
• Gather additional information about your leads. This will come in handy when creating buyer personas. 
• Automate campaigns. 
• Target your leads via emails and ads. 
• Analyze and improve your marketing campaigns. 

As you upgrade your plan, you will get access to advanced features, such as blog and content creation tools, A/B testing, calls-to-action, and more. 

Digital Marketing Tool #2 – EngageBay

Engage Bay is an all-in-one CRM software to manage your marketing, sales, and customer support.

Here are the top features offered by the tool:

• You can create amazing landing pages to attract prospects.
• The live chat tool lets you engage with your customers in real-time.
• Run SMS and email campaigns to nurture prospects in the customer journey.
• You can track the user behavior and score all the leads.
• The software sends you qualified leads to your sales team.
• You can engage with prospects and close leads using quote management sales tools.
• THe powerful customer support software helps you to store all your customer communication so that you can assist the customers with ease.

Overall, EngageBay manages and tracks all your marketing and sales activities with ease.

Digital Marketing Tool #3 – Kissmetrics

Kissmetrics is an advanced analytics tool that helps you track the customer journey and segment them based on their behavior on your website. 

With deep insights about your customers, you can create highly-personalized email and Facebook campaigns to increase the conversion rate. 

Digital Marketing Tool #4 – Penji

Penji is a graphic design platform that allows you to hire top graphic designers for your designs requirements. Penji also comes with flat monthly rates with no hourly rate.

Here are the top features offered by the Penji:

• The work process of Penji is very simple, you need to start a project with simple guidelines for a designer, then Penji assigns the best designer to you, then simply review the design, submit your feedback or revision, and simply download the files.
• Penji allows you to download files in different formats including JPEG, PNG, PDF, and Adobe Suite.
• It comes with 15 days money-back guarantee where you can cancel the subscription at any time.
• You can use Penji for almost every design like logo, advertisements, website design, marketing materials, t-shirts design, and social media content.
• It allows you to create unlimited projects with unlimited revisions.
• Penji can create your designs in 24 to 48 hours.
• You can also invite your teams to enable collaboration with each other.
• Penji offers full ownership of files with all the original sources.

You can start using Penji at $399 per month with unlimited designs.

Digital Marketing Tool #5 – MailChimp

MailChimp is famous for its email marketing feature, but not many know that MailChimp is an all-in-one marketing platform. 

With MailChimp, you can create popup forms, landing pages that encourage signups and enable retargeting, create social posts and ads, and find a lookalike audience. 

MailChimp automatically organizes your contacts into segments based on their likelihood to purchase, level of engagement, locations, tags, and more. You can then instantly target them with an ad or email right from your dashboard. 

Digital Marketing Tool #6 – Hootsuite

Social media has become an integral part of every digital marketing strategy. However, as a small business, it might not be very easy for you to post regularly on social media. That’s where Hootsuite comes into the rescue. 

Hootsuite is a social media scheduling tool that allows you to pre-schedule your social media posts. This helps you make sure that you always stay active on various social media platforms. 

Hootsuite also provides advanced reporting tools, enabling you to figure out what works best with your followers. It also allows you to track your brand mentions and manage responses right from its dashboard. 

Digital Marketing Tool #7 – SEMrush

With SEMrush, you don’t have to guess who your top competitors’ are, what keywords are crucial for your business, and how your website is performing in the search results. 

SEMrush enables you to check your site’s health, identify SEO issues, track the SEO optimization process, and detect all possible AMP implementation issues. 

Also, you can monitor backlinks, discover new opportunities, analyze Google ranking factors affecting your website’s performance. SEMrush offers actionable insights that can help you boost your online presence. (See a complete review of SEMrush).

Digital Marketing Tool #8 – Placeit

Placeit online design platform will do everything for you! From your logo to marketing assets like promotional graphics for your social networks, videos, and teasers with original soundtracks.

You don’t need design skills because professionals make all of their mockups, designs, and video templates for specific niches.

Plus, they have the biggest library on the web since they are adding new trendy and eye-catching templates daily. Just choose your favorite template and start customizing it easily!

Digital Marketing Tool #9 – Canva

Canva is an easy-to-use graphic designing tool. You don’t need to have photoshop skills to use Canva to design graphics. Its drag-and-drop builder can help you create the visually-appealing designs instantly. 

Canva contains a plethora of templates. From presentation to documents to social media posts, you will find templates for almost everything you’ll ever need. 

You can design logos, charts, graphs, posters, infographics, blog banners, email headers, and more. 

Digital Marketing Tool #10 – Crazy Egg

It is crucial to understand who your visitors are, where they’re coming from, where they’re navigating to, and where they’re getting stuck on your website. When you have these insights, you can instantly optimize your site for conversion. 

Crazy egg provides you exactly that information: the ones that can help you boost conversion. The heatmaps report will tell you where exactly your visitors are clicking, what they are looking at on each page, and areas of friction that prevent conversion.  

It also enables you to A/B test landing pages. Its analytics reporting will give you details, such as total traffic, visitors, conversions, and improvement. 

Digital Marketing Tool #11 – Trello

Trello is a task management tool that allows you to collaborate and share ideas with your team. With Trello, you get a visual overview of what is being worked on and who is working on it. It will help you stay on the same page as your team. 

You can share your online marketing strategy for the coming days on Trello. Your team can then review it, add their thoughts, and make changes that could strengthen your approach. 

You can create boards and cards for article topics, marketing campaigns, social media posts, or any other digital marketing topics your team may focus on. 

Digital Marketing Tool #12 – Sniply

Sniply enables you to add a custom call-to-action to any page on the web. There are various ways you can add a call-to-action, such as Button Snip, Text Snip, Hidden Snip, Form Snip, and Image Snip. 

With Sniply, you can customize your brand call-to-action with beautiful themes and colors. You can also customize the way your links appear and choose where your snips appear on the page. 

It generates unique links to your content, enabling you to track and analyze traffic sources and conversions efficiently. Its A/B testing feature allows you to experiment with multiple variations so you can optimize for higher conversion rates. 

What’s Next?

Now that you have an extensive list of digital marketing tools, you must identify the ones that can be the most beneficial for your business. This can be done by looking at what you’re planning to do next. 

All the tools mentioned above offer a free trials. If you’re skeptical about paying for these tools at the start, try the free trial before you consider paying for them.