The answer is YES, SEO companies are worth the money. SEO is a complex concept that can get too technical.
You even risk losing your business reputation and all your organic traffic with just a single mistake.
Hence, investing in SEO is an intelligent move that keeps your business reputation safe and helps you acquire more customers.
If you don’t have technical expertise, then it is worth investing and partnering with an SEO company to boost your visibility in search engines.
Related: Best SEO Stats
A white-hat SEO company can strategically influence factors that lead a website to rank higher on search engines.
SEO companies help businesses to optimize the following factors that affects the organic visibility of a website:
- Upgrading website security like implementing an SSL certificate
- Building website trust
- Developing a mobile-friendly website
- Improving website load time
- Adding proper schema markup
- Creating SEO friendly content
- Acquiring quality backlinks
- Optimizing images, etc.
Top Reasons Why SEO Companies Are Worth The Money
SEO companies are worth the money because of the following reasons:
- SEO companies have specialized knowledge and experience necessary to make better decisions for your website.
- 93% of online experiences begin in the search box. SEO companies determine which keyword works best for your audience and prepare the SEO strategy. Once you have an idea of what your optimal keywords are, you can incorporate them into your content, headers, and tags. SEO agencies also narrow down the list so that you can focus solely on keywords that can make the maximum difference to your search presence.
- SEO agencies have experience working with various clients belonging to different industries that allow them to effectively handle your unique ranking situation, needs, and expectations.
- An SEO company performs a detailed analysis of all facets affecting your site’s presence in your region. This includes website analysis, technical analysis, competitive analysis, keyword research, and analysis of local demographic data. It is done to build a detailed, action-forward plan for reaching your potential customers.
- Off-site SEO factors carry more than 50% of the weight when it comes to your site’s ranking. On and off-page elements help search engines like Google, Bing, and Yahoo determine your relevance, authority, and trustworthiness. The important part of off-site SEO is backlinks (see: free backlink checker tools). These are links on other web pages that lead to your site. They strengthen and improve your domain authority. An SEO company helps you earn backlinks on reputable off-site channels.
- SEO company focuses on strategies like influencer marketing, social media promotion, guest blogging, press releases, online reviews, forum and directory submissions, etc. to boost your business presence online.
- A conversion can be of two types. First is, macro conversion such as the purchase of goods and services and the other, micro-conversion such as subscribing to a newsletter. An SEO company tracks user actions to further optimize your website. This includes purchasing products or services, subscribing to an email list or newsletter, providing contact information, downloading an asset, requesting more information, creating an account, leaving a comment, following your brand on social media, adding a product to a cart, etc. Seeing the benefits of working with an SEO company, if you are still wondering about the question “Is SEO worth the money?” then rest assured, it is because professional SEO services can significantly boost your online visibility, increase organic traffic, and lead to higher conversion rates.
- An SEO company identifies your top competitors within your industry and niche. It performs a comprehensive competitor analysis to learn where you stand. It puts together a detailed plan for moving forward to develop a competitive edge.
- The SEO agency also analyzes other factors such as gaps in the market, market trends, innovations in products, services, and marketing campaigns, and uses several SEO tools for more effective marketing within your niche.
- An SEO agency ensures that anything that could be harming your site is not overlooked. Technical SEO companies offer actionable steps to keep your website safe from all forms of Google penalties.
- SEO companies develop a thoughtful and well planned out content strategy to make sure that your blogs reach the right audience. They even offer additional content services, like content marketing or copywriting that can enhance the content side of your SEO strategy.
Final Thoughts
The above points show the importance of hiring an SEO company to make your website rank higher on SERPs.
Outsourcing your SEO to a company is a more cost-effective solution than doing it yourself or having your in-house SEO team. If you’re looking for wins, flexibility, or just a chance to get ahead of your competitors, then hiring a trustworthy SEO agency should be your priority.
