If you are hunting for the best email marketing software, you are in the right place. In this review, I take you through some of the best features you should look forward to enjoying in the Sendinblue software.
I have gone through some of the top reviews to develop a detailed overview of this fantastic software. Stay put into learning the key features, pros, cons, pricing, and other reasons why you should plan to have Sendinblue in your email marketing campaign for 2021.
Sendinblue Email Marketing Software
Simply put, Sendinblue is one of the best all-in-one email marketing services for any small and medium-sized business. This marketing software has all the essential features which make it ideal for managing all your marketing needs as a small business.
You can also refer to Sendinblue as a more affordable alternative to other platforms like MailChimp and HubSpot.
A simple summary of Sendinblue software
- Sendinblue is one of the best email marketing software for small and medium-sized businesses. It is not ideal for a large organization because of the limited number of subscribers it can handle.
- It is easy to get started if you’re using a marketing tool for the first time.
- Of all the essential features you find in Sendinblue, the ability to manage newsletters lives up to your expectations
- It doesn’t have elaborate automation like most of its competitors
- Sendinblue offers you a free plan if you are getting started with your marketing
Related: Best Email Marketing Services
What Are The Key Features Of Sendinblue?
What should you expect when you sign up for Sendinblue for the first time?
Sendinblue stands out from the rest of the email marketing platforms. Ideally, most businesses prefer to use this software to send email marketing content and planned newsletters to their customers.
There is more than this software can do for you, like automating triggered campaigns and welcome emails for new customers. These are some of the top features of the software you should look forward to:
Landing Pages
Of all the top email marketing software you know, Sendinblue offers one of the best landing pages features. You can use the software to streamline several processes like promoting content, initiating social media campaigns, and creating product-focused pages.
Sendinblue offers landing pages features when you subscribe to the Premium plans. It also comes with pre-generated landing pages templates you can use to create highly converting pages. You can also build your landing pages from scratch using the software.
Related: Elementor Review: Best Landing Page Builder
API And Integrations
Another feature you should look forward to having in any email marketing software is the integration and API. How well does the software integrate with other third-party applications like Zapier and MailChimp?
The good news is that Sendinblue is found in the Zapier library, which means you can integrate the software with hundreds of other email marketing apps.
You can think of CMS, e-commerce, event management, LMS platforms, and analytics. You can also do all these with its unique integrations. Sendinblue can integrate well with Shopify, WordPress, SalesForce, Drupal, Wix, and many more apps.
Reporting And Analytics
Another feature I find most appealing in Sendinblue is the reporting and analytics. The software tracks all the essential email metrics for your business. It can monitor the most significant metrics like A/B testing outcomes, unsubscribe rate, sends, clicks, open rates, and automated campaigns.
With Sendinblue, you also get an idea of things like Geo-tracking, click-map in the emails, Google analytics integration, and the engagement rates of your email lists. This makes it easier to tell if your marketing campaign is yielding any results or not.
Related: Best Big Data Analytics Tools For Businesses
You will also determine the behavior of your subscribers and make any adjustments to your campaigns.
Registration And Email Opt-ins
Sendinblue comes with advanced templates for subscription and registration forms which are more advanced. By using the drag and drop editor, you can easily customize the forms.
You can also customize the color schemes, add text, insert images, and choose a font style and size you prefer. The app allows you to add as many fields in the forms as you want to collect the information you need.
For some of the typical forms fields, you may need to include text input fields. Dropdown lists radio buttons and many others. The software provides you with an HTML code you can paste into your website once you are satisfied with your form.
The forms in Sendinblue use the captcha verification method. This reduces spam on your website. You can choose how many times you want subscribers to opt-in. You can also fill the forms with the customer data you already have and ask them for more information.
Related: Best Email Marketing Examples
Sales CRM
Sendinblue comes with an effective sales CRM. It can be of great significance to your business if you lack a Customer Relationship Management System. With this CRM, you can store useful data about your customers and make follow-ups in due course.
Some of the tasks you can perform on this CRM are making phone calls, sending emails, and setting up a deadline to communicate with your customers.
You can also store some information about your customers, like notes on previous conversations, and upload some confidential documents on the customers’ contact profiles.
Deliverability Rate
The best email marketing platform should ensure the highest deliverability rate for emails. Nothing can put you down like investing your time in drafting emails and sending to thousands of customers only to learn later that only half of your contact list is receiving the emails.
Most email marketers face the challenge of ensuring their emails do not get on customers’ spam folders. To ensure your customers receive your emails in their inboxes, you need the best email marketing tool like Sendinblue. The platform is optimized to ensure the highest email deliverability.
Related: Best Free Tools For Email Marketing
The only reason most customers may not see your emails are:
- You record the highest bounce rate
- The customer has requested to stop receiving your emails
- The emails you send are being marked as spam by the recipient
- Your domain name and IP address has a bad reputation
- Those on your contact list are receiving many emails, and your emails end up lost in the process.
Sendinblue comes with many in-built features that help it to maximize email deliverability. For example, to prevent a high bounce rate, the email addresses on your list that record-high bounce rates are blacklisted automatically. This prevents you from sending them any emails in the future.
Additionally, the platform allows you to sort your emails on whether they have opened your emails in the last 6-12 months or not. This way, you can remove any dormant addresses on your campaign or simply change your campaign strategy.
Sendinblue has a dedicated IP address which is a big advantage for your campaign. When you subscribe to the enterprise plan, you can see a free dedicated IP that comes with the package. Also, you can buy your IP address separately, no matter the Sendinblue plan you subscribe to.
The platform also provides another list of best practices that maximize email deliverability rate. It also covers other topics and tips to help you improve and get results from email marketing.
Marketing Automation
What makes Sendinblue stand out from the rest of the park is its ability to offer email automation features across all platforms. However, the Essential, Lite and Free plan users can only use this feature for up to 2,000 subscribers.
Marketing automation only becomes an issue to your campaign depending on the size of your email list.
The automation feature on Sendinblue is more advanced and extensive compared to MailChimp. It allows you to send a variety of response emails to various events and actions.
Related: Best Marketing Automation Tools
By using the automation builder feature on Sendinblue, you can easily create a custom automation. For example, you can send emails to first-time customers with a coupon to encourage them to buy again from your store. You can also add more repeat buyers to your email marketing list and start targeting them with loyalty messages.
Sendinblue Pricing
This could be the most interesting part of this review. You want to know how much you’ll be spending when you subscribe to this email marketing platform. Sendinblue comes in five different pricing plans; Free, Lite, Essential, Premium, and Enterprise.
As you can see from below, Sendinblue offers a free pricing plan which allows you to send up to 300 emails a day for as many contacts as you want. For only $5 per month, you can remove this restriction. If you’ve gone through other marketing applications, you will realize that it is more affordable than most of its competitors.
Most email marketing platforms use the scale-up methodology in pricing plans. It means as you go up, you tend to spend more to access essential features like landing pages and the sale funnel.
Sendinblue is much more consistent with its pricing. Its packages are consistently priced, something we would like to see in other email marketing providers.
The free package is the only version of the software with a daily email send limit. If you opt for the Lite version, the emails you send will have the Sendinblue logo on them. To remove the logo, you have to upgrade to another version.
The Lite plan is $25 per month, while the Premium plan is $65 per month. For the Enterprise plan, you have to contact the company to get a quote based on the features you want.
What Are The Benefits Of Using Sendinblue Email Marketing Tool?
- It comes with a free plan which offers up to 300 emails per day. This acts as a sample of what it offers for small businesses.
- It comes with the basic CRM functionality ideal for any upcoming business
- Offers a wealth of email and SMS features
- An impressive range of integration and automation with MailChimp and WooCommerce
- It offers an expanded template building options
- Report analytics are generated one day after the email is sent to the recipients
- All the emails sent are executed and received immediately
- The platform is more stable compared to its competitors
- It is easy to use by first-timers. You don’t need any extra coding skills to execute most of the tasks on Sendinblue
- The customer support team is more responsive and more knowledgeable
- It is more affordable compared to other email marketing platforms
- It comes with an attractive forever free plan
Related: Email Marketing Stats To Kickstart Your Campaign
What Are The Drawbacks Of Sendinblue
- The import of data from third-party platforms can be convicted
- Setting up an initial account can be more tedious
- It costs extra to access advanced template creation
- It only allows multiple user logins for the premium plan
- It doesn’t support enterprise automation systems like SalesForce and HubSpot
- A dedicated IP address is only available in the premium version of the software
- Creating an advanced template means an extra cost since it s a separate service
Email marketing is one of the most important components of any small business. It gives you a way to communicate with customers and increase your customer conversion rates. In this digital era, there is no better way to communicate with your customers directly than through emails.
When you choose email marketing as a primary way to communicate with repeat customers, you will need a marketing platform that helps you cut costs.
Final Thoughts
Sendinblue is one of the best marketing platforms that can help you speed email marketing and reduce your marketing cost. It comes with more affordable pricing plans than most of its competitors.
You can also test the tool for its efficiency when you subscribe to the free plan. To get more additional features, you can upgrade to the premium plan.
The customer support, UI, deliverability, price, and unlimited emails are some of the features in Sendinblue you should look forward to enjoying. This review should give you a pass to what is the best email marketing platform you should go for.
