Quora Stats: Understanding the Platform’s Influence Through Data

Quora, a question-and-answer platform, has grown exponentially since its launch in 2009. 

With a unique blend of user-generated content, expert answers, and community-driven discussions, Quora attracts millions of users worldwide. 

Understanding Quora’s statistics provides valuable insights for marketers, content creators, and businesses looking to leverage its potential. 

This article explores key data points about Quora’s user base, content performance, advertising reach, and more, offering a comprehensive view of the platform’s significance in the digital space. 

1. User Demographics and Growth Statistics

1. Monthly active users (MAU): Quora had over 300 million MAUs as of 2023 (Source: Statista).
2. Global reach: Quora is available in over 25 languages, attracting users from 195 countries (Source: Quora Insights).
3. Top user base by country: The United States accounts for 37% of Quora’s traffic (Source: SimilarWeb).
4. Gender distribution: 55% of Quora’s users are male, while 45% are female (Source: Statista).
5. Age group: 48% of users are aged 25-34 (Source: DataReportal).
6. Education level: 65% of Quora users hold a college degree (Source: Quora Business).
7. Mobile access: 75% of Quora users access the platform via mobile devices (Source: Quora Analytics).
8. Daily active users (DAU): Approximately 50 million DAUs are reported (Source: Quora Blog).
9. Session duration: The average user spends 4 minutes per session on Quora (Source: SimilarWeb).
10. Page views: Quora records over 8 billion page views monthly (Source: Quora).
11. User growth rate: Quora has grown by 20% annually since 2019 (Source: Business of Apps).
12. Registered users: Over 500 million users have registered accounts (Source: Quora Business).
13. Returning users: 60% of users return to the platform weekly (Source: Quora Analytics).
14. User intent: 70% of users join Quora for knowledge-sharing and learning (Source: Quora Insights).
15. New users per day: 20,000 new users sign up daily (Source: Quora Growth Reports).

2. Content Creation Statistics

1. Total questions: Over 400 million questions have been posted (Source: Quora).
2. Answers per question: The average question receives 4 answers (Source: Quora Insights).
3. Top categories: Technology, business, and health dominate Quora content (Source: DataReportal).
4. Questions per day: Approximately 30,000 new questions are added daily (Source: Quora Blog).
5. Content growth rate: 18% year-over-year growth in content volume (Source: Statista).
6. Popular topics: “Self-improvement” has the most follower growth in 2023 (Source: Quora Insights).
7. Content language: 65% of content is in English (Source: Quora Business).
8. Top contributors: 5% of users generate 40% of content (Source: Quora Analytics).
9. High-quality answers: 45% of answers get upvotes (Source: Quora Business).
10. Upvote stats: The average answer receives 12 upvotes (Source: Quora Blog).
11. Comment activity: 10% of answers include user comments (Source: DataReportal).
12. Content sharing: 20% of content is shared externally (Source: Quora).
13. Longest answer: 3,000+ words is the longest answer recorded (Source: Quora Stats).
14. User questions followed: Each user follows 5 questions on average (Source: Quora Business).
15. Edits per post: Posts are edited 1.8 times on average (Source: Quora Blog).

3. Engagement and Interaction Statistics

1. User engagement rate: The average user interacts with 5 posts per session (Source: Quora Analytics).
2. Upvotes per day: 1.5 million upvotes are cast daily (Source: Quora Blog).
3. Answer views: Popular answers can garner over 1 million views (Source: Quora Insights).
4. Follows per question: 20% of questions receive at least 50 follows (Source: Quora).
5. Comment interaction: 60% of answers with comments generate further discussions (Source: DataReportal).
6. Answer accept rate: 70% of questions receive at least one accepted answer (Source: Quora Stats).
7. Follower engagement: Users with 1,000+ followers see 25% higher engagement (Source: Quora Insights).
8. Read time: Average read time per answer is 2.5 minutes (Source: SimilarWeb).
9. Cross-topic engagement: 30% of users engage across multiple topics (Source: Quora Blog).
10. Content resharing: 15% of answers are reshared on social media (Source: Quora Business).
11. Upvote engagement boost: Upvoted answers see 3x more engagement (Source: Quora Analytics).
12. Inactive users: 20% of registered users are inactive (Source: DataReportal).
13. Daily content contributors: 500,000 users contribute answers daily (Source: Quora).
14. Engagement by time: Peak user activity is 8-10 PM local time (Source: Quora Insights).
15. Follower growth rate: High-quality content creators grow their followers by 10% monthly (Source: Quora Blog).

4. Advertising Statistics

1. Ad reach: Quora Ads reach 300 million users globally (Source: Quora Business).
2. Cost-per-click (CPC): The average CPC for Quora Ads is $0.50 (Source: AdEspresso).
3. Click-through rate (CTR): Average CTR on Quora Ads is 2% (Source: Quora).
4. Ad impressions: 1 billion ad impressions are served monthly (Source: Quora Blog).
5. Conversion rate: Quora Ads achieve a 4% conversion rate on average (Source: Quora Business).
6. Audience targeting: 90% of advertisers use interest targeting (Source: Quora Stats).
7. Ad formats: Promoted answers are the most popular ad format (Source: AdEspresso).
8. Top-performing industries: Tech and education sectors dominate ad spending (Source: Quora Business).
9. Video ad performance: Video ads have a 3.5% higher CTR than static ads (Source: Quora Analytics).
10. Budget usage: Small businesses account for 40% of ad spending (Source: Quora Business).
11. Engagement via ads: Ads with call-to-action buttons see 5x more interaction (Source: Quora Stats).
12. Impression growth: Ad impressions have increased by 25% year-over-year (Source: Quora).
13. Ad recall rate: 50% of users recall ads seen on Quora (Source: Quora Business).
14. Retargeting success: Retargeting ads have a 10% higher conversion rate (Source: AdEspresso).
15. Ad revenue: Quora generates $150 million annually from ads (Source: Quora Insights).

5. Quora Revenue and Financial Statistics

1. Annual revenue: Quora generates approximately $200 million annually (Source: Quora Insights).
2. Ad revenue contribution: 75% of Quora’s revenue comes from advertising (Source: Business of Apps).
3. Subscription revenue: Quora+ contributes $20 million annually (Source: Quora Blog).
4. Revenue growth rate: 30% year-over-year revenue growth reported in 2023 (Source: Statista).
5. Monthly ad revenue: Quora earns $12.5 million from ads per month (Source: Quora Business).
6. Average revenue per user (ARPU): Quora’s ARPU is estimated at $0.67 (Source: Business of Apps).
7. Valuation: Quora was valued at $4 billion during its latest funding round (Source: Crunchbase).
8. Funding rounds: Quora has raised $285 million in total funding (Source: PitchBook).
9. Investment growth: Revenue from paid subscriptions increased by 15% in 2023 (Source: Quora Blog).
10. Top markets: 50% of ad revenue comes from the US market (Source: SimilarWeb).
11. Cost efficiency: Operational costs reduced by 10% due to automation (Source: Quora Analytics).
12. Revenue from partnerships: Partner programs contribute 5% to annual revenue (Source: Quora Business).
13. Profitability milestone: Quora reached profitability in 2023 (Source: Business of Apps).
14. User monetization: 25% of users engage with monetized content (Source: Quora Stats).
15. Revenue share with contributors: Contributors earned $10 million in 2023 via Quora Partner Program (Source: Quora Blog).

6. Quora’s Competitor Comparison Statistics

1. User base size: Quora’s 300 million MAUs compare to Reddit’s 430 million (Source: Statista).
2. Engagement rate: Quora’s average session time of 4 minutes is shorter than Reddit’s 6 minutes (Source: SimilarWeb).
3. Global traffic rank: Quora ranks 80th globally, while Reddit ranks 19th (Source: Alexa Internet).
4. Ad CTR: Quora’s ad CTR of 2% exceeds LinkedIn’s 0.6% (Source: AdEspresso).
5. Content volume: Quora’s 400 million questions trail Reddit’s 50 billion posts (Source: DataReportal).
6. Revenue growth: Quora’s revenue grew by 30% in 2023, compared to Reddit’s 20% (Source: Business of Apps).
7. Market share: Quora holds a 5% share in the Q&A market, with Stack Overflow at 25% (Source: Statista).
8. Ad revenue: Quora’s $150 million from ads compares to Reddit’s $350 million (Source: Crunchbase).
9. Daily content contributors: Quora’s 500,000 daily contributors are fewer than Reddit’s 1.5 million (Source: Quora Blog).
10. Audience targeting: Quora’s interest-based targeting is unique compared to Reddit’s community-based targeting (Source: Quora Business).
11. Languages supported: Quora’s 25 languages lag behind Reddit’s 100+ supported languages (Source: Reddit Stats).
12. Mobile usage: Quora’s 75% mobile access aligns with Reddit’s 70% (Source: SimilarWeb).
13. Search traffic: 20% of Quora traffic comes from Google search, higher than Reddit’s 10% (Source: Ahrefs).
14. Revenue per user: Quora’s ARPU of $0.67 is lower than Reddit’s $0.85 (Source: Business of Apps).
15. User engagement: Quora posts receive 4 answers on average, Reddit posts garner 10+ comments (Source: Quora Insights).

7. Quora Advertising Performance Statistics

1. Cost-per-impression (CPM): Quora’s average CPM is $6.50 (Source: AdEspresso).
2. Video ad completion rate: 70% of users complete video ads (Source: Quora Analytics).
3. Lead generation efficiency: 60% of advertisers achieve targeted leads via Quora Ads (Source: Quora Business).
4. Ad click demographics: 50% of ad clicks come from users aged 25-34 (Source: Quora Blog).
5. B2B vs. B2C performance: B2B ads see a 20% higher conversion rate than B2C (Source: Quora Insights).
6. Retargeting ad engagement: Retargeting ads achieve 3x more clicks (Source: AdEspresso).
7. Influencer promotions: Sponsored answers see 5x more views (Source: Quora Stats).
8. Small business use: 40% of advertisers on Quora are small businesses (Source: Quora Business).
9. Brand lift impact: Quora Ads improve brand recall by 35% (Source: Business of Apps).
10. Ad rejection rate: Only 3% of ads are rejected for policy violations (Source: Quora Analytics).
11. First-party data utilization: 80% of advertisers use first-party data for targeting (Source: Quora Stats).
12. Response rate to ads: 10% of ad viewers engage via direct response (Source: AdEspresso).
13. Average ad spend per user: Advertisers spend $0.20 per user monthly (Source: Quora Blog).
14. Promoted answer CTR: Promoted answers see an average CTR of 3% (Source: Quora Business).
15. High-converting industries: Finance and SaaS industries report the best ad performance (Source: Quora Insights).

8. Quora Mobile App Statistics

1. App downloads: The Quora app has been downloaded over 100 million times on Android (Source: Google Play).
2. iOS vs. Android users: 60% of app users are on Android, 40% on iOS (Source: Quora Analytics).
3. App store ratings: Quora app holds a 4.5-star rating on both app stores (Source: Apple App Store).
4. Daily app sessions: Users open the app an average of 2.3 times daily (Source: SimilarWeb).
5. Push notification response: 25% of users respond to Quora app notifications (Source: Quora Blog).
6. Session length: Mobile sessions average 5 minutes, longer than desktop (Source: Quora Insights).
7. Content interaction: 80% of mobile users engage with at least one post per session (Source: Quora Business).
8. Offline mode usage: 10% of users utilize offline mode for reading saved answers (Source: Quora Stats).
9. App updates: Quora releases an app update every 3 weeks on average (Source: Quora Blog).
10. User feedback impact: 90% of app improvements stem from user feedback (Source: Quora Analytics).
11. Mobile-first approach: 75% of Quora’s development efforts focus on mobile (Source: Quora Business).
12. App crashes: Quora’s app crash rate is below 0.1% (Source: Google Play).
13. ARPU for app users: Mobile users generate 20% higher revenue than desktop users (Source: Business of Apps).
14. In-app ad performance: In-app ads have a CTR of 3.2% (Source: Quora Business).
15. User retention: 85% of app users remain active after 90 days (Source: Quora Blog).

9. Quora’s Community Engagement Statistics

1. Community moderators: 10,000 active moderators oversee content (Source: Quora Stats).
2. Community guidelines compliance: 97% of posts comply with guidelines (Source: Quora Analytics).
3. Reported content: 5% of content is flagged monthly (Source: Quora Business).
4. Resolved reports: 98% of reported content is resolved within 24 hours (Source: Quora Blog).
5. User voting system: 60% of users participate in upvoting or downvoting (Source: Quora Insights).
6. Policy enforcement growth: Policy actions have increased by 15% in 2023 (Source: Quora Stats).
7. Community engagement programs: 20% of top contributors participate in Quora Partner Program (Source: Quora Business).
8. Collaborative spaces: 15,000 active spaces exist for niche discussions (Source: Quora Blog).
9. Top space followers: Popular spaces have 1M+ followers (Source: Quora Stats).
10. Space creation rate: 500 new spaces are created monthly (Source: Quora Business).
11. Top contributor activity: The top 1% of users contribute 25% of content (Source: Quora Analytics).
12. Guideline updates: Community guidelines are updated quarterly (Source: Quora Blog).
13. Discussion growth: Discussions have increased by 20% year-over-year (Source: DataReportal).
14. Negative content rate: Less than 2% of content is marked as negative or harmful (Source: Quora Stats).
15. Platform satisfaction: 85% of users report satisfaction with Quora’s community standards (Source: Quora Insights).

10. Quora Partner Program and Earnings Statistics

1. Active partners: Over 10,000 active users participate in the Partner Program (Source: Quora Business).
2. Earnings per question: Top contributors earn up to $1,000 per question (Source: Quora Blog).
3. Monthly earnings: Average monthly earnings for partners is $200 (Source: Quora Stats).
4. Total payouts: Quora has paid over $50 million to partners since the program’s inception (Source: Quora Insights).
5. High-earning partners: 10% of partners earn over $10,000 annually (Source: Quora Blog).
6. Earning growth rate: Partner earnings have increased by 25% in 2023 (Source: Quora Stats).
7. Top-performing topics: Finance and technology questions generate the most revenue (Source: Quora Insights).
8. Answer monetization rate: 30% of answers by partners generate income (Source: Quora Business).
9. Engagement boost for partners: Partner answers receive 50% more views (Source: Quora Blog).
10. Payment methods: 95% of partners use PayPal for payouts (Source: Quora Business).
11. Answer frequency: High earners post 20+ answers monthly (Source: Quora Stats).
12. Average earnings per view: Partners earn $0.01 per view on average (Source: Quora Insights).
13. Revenue from top questions: 5% of questions account for 50% of total Partner Program revenue (Source: Quora Blog).
14. Partner satisfaction rate: 90% of partners report satisfaction with earnings (Source: Quora Insights).
15. New partner growth: 1,000 users join the Partner Program monthly (Source: Quora Business).

FAQ Section

What is the current number of active users on Quora?

Quora has over 300 million monthly active users as of 2023 (Source: Statista).

How popular is Quora in non-English speaking countries?

Quora is available in over 25 languages, expanding its reach globally (Source: Quora Insights).

What is the average cost-per-click for Quora Ads?

The average cost-per-click (CPC) for Quora Ads is $0.50 (Source: AdEspresso).

Which age group dominates Quora’s user base?

48% of Quora’s users are aged between 25-34 years (Source: DataReportal).

How does Quora ensure content quality?

Quora employs moderation, user reporting, and machine learning to uphold content standards (Source: Quora Business).