You put a lot of thought into choosing quality products to offer your target audience. Don’t let lukewarm, uninteresting product descriptions overshadow your collection.  Not only do unengaging, incomplete product descriptions do your collection a disfavor, but they impact your bottom line. A study shows that 20% of unsuccessful purchases happen because of a lack of product information.  Related: Ecommerce SEO Checklist Like any good piece of content on your website, well-written product descriptions serve SEO goals and serve your audience. So, how do you go about writing product descriptions that help your customers move further along their buyer journey?  … Continue reading 9 Tips for Writing Irresistible Product Descriptions