12 PPC Tips For Beginners

If you are new to PPC advertising then you should know some basic PPC tips for beginners.

Local businesses would be spending around $1,70,000 on online ads by 2022. PPC and a tremendous future ahead.

Knowing some PPC tips as a beginner will help you plan your campaigns accurately and generate the best ROI from them.

Why PPC Ads?

You can find it difficult to pack the top spot in online search results if your industry is pretty competitive. Y

ou need to opt for PPC advertising to appear on the top of the search results of the online search engine.

PPC is a fast way to grab the attention of customers and boost sales online. 

So if you are a beginner for the PPC advertising methods you can go through the following tips to enhance your PPC campaigns in the most effective ways so that your business can have an abundance of growth.

Here are the best PPC tips to follow as a beginner:

Start From Basics

You should have basic knowledge of PPC before starting a campaign and creating ads.

Start by creating campaign groups in Adwords.

Opt for manual bidding on the ads so that they can appear on the top of the search results.

Higher bids lead to higher ad positions leading to more clicks and sales.

Also, work towards improving the Ad quality score.

Mention Numbers In Your Ads

Make sure that you include offers and discounts in your ads.

People love offers and if you are looking to increase sales then creating irresistible offers is one of the best PPC tips for beginners.

Ads that include exact numbers such as “40% discount on shirts” and “shoes starting from $400” get better responses from the audience than ads that don’t include numbers.

Focus On Your Account Structure

As a beginner in PPC, it is not considered good practice to create one campaign and one ad group and include everything in there.

For instance, if you have 2 product categories in your PPC Account then you can have one campaign with 2 ad groups, one for each product. 

Let’s say if you sell cakes online and you have two product categories chocolate cakes and cupcakes then you can create one campaign by the name of cakes and two ad groups “chocolate cakes” and “cupcakes”.

If you target PPC ads in more than one country and language then make sure that you create two campaigns one for each language to maximize your reach and get valuable customers.

Create Compelling Ad Copies

You need to create attractive and targeted ads to drive massive traffic on your website.

Although, higher bidding can help your PPC ads to appear on the top of search results, but that doesn’t mean you will convince the visitors.

You must include keywords in the URL of your webpage to target the qualified audience.

Create Specific Landing Pages

One of the best PPC tips for beginners is that you should create a relevant landing page for every niche ad group because taking your audience to an irrelevant page would waste their time. 

Also, targeting irrelevant landing pages brings a bad reputation to the brand so make sure you avoid that.

For instance, if you are selling watches online then make sure that after clicking your ad, the user visits the page of your website that has different types of watches you sell and not the home page that shows the list of all the products that you sell.

Use Relevant Keywords

You should choose relevant keywords to drive traffic and compete with competitors.

You can use Google Keyword Planner and Ubersuggest to identify keywords that will interest the customers.

If you are a beginner then avoid using keywords in a broad match as you have very little control over what keywords your ads are actually appearing for and that can burn your budget. 

Keep A Budget In Mind

One of the most important PPC tips for beginners is the ad budget.

You should be well aware of the money that you would like to spend on bidding when you are running PPC ads.

You should keep an eye on the money that you would like to spend on the conversions. For example, you can minimize the CPA if your budget is limited.

Create Shopping Campaigns

If you running a PPC campaign for an ecommerce store then shopping campaigns must be created.

Shopping Campaigns display your products and provide a brief description with price directly on the Google search results. These campaigns are appealing to customers and generate the highest ROI. 

You don’t use keywords for creating Shopping campaigns, instead of that you upload the list of products that you want to sell in the Google Merchant Centre.

Mobile Ads Are A Must

Advertisers must create ads that are targeted to mobile devices as PPC stats reveal that a majority of people look for products and services on their mobile. Mobile optimized PPC ads can increase your click-through rate and conversion rate.

Related: Formula For Calculating CTR and How To Boost The CTR of Your PPC Campaigns

You must run your ads for a mobile-friendly website as mobile browsing and usage are on the rise. So design a fully functioning mobile site for your customers to offer them the best user experience.

Choose the Right PPC Platform

There are various online platforms to run your PPC campaigns such as Google, Bing, Amazon, Facebook, etc.

Related: Best PPC Ad Networks – Google, YouTube, Bing, LinkedIn, And Others

You should identify the platform where your targeted audience is most active and then select the most suitable network to run your campaigns.

You can even perform remarketing that is targeting customers who have already visited your website.

Utilize Ad Extensions

You must include Ad Extensions in your ads to boost ad clicks.

Ad Extensions include direct links that take your visitors to your site’s product pages, phone numbers, and highlighting the benefits that your business offers. 

Related: Best Google Ad Extensions

You can easily setup Ad Extensions and you will definitely witness a big difference in your CTR.

Optimize Your Campaigns

After running a PPC campaign, marketers must analyze every campaign to make sure they are achieving the goals. Optimizing your ads at the campaign level or the ad group level is a PPC tip for beginners that should not be forgotten.

Related: Best PPC Tips To Boost Campaign Performance

You should keep an eye on the reports that would reflect the performance of your keywords, ad groups, ads to make sure that you are using your budget effectively and your targeted audience is able to perceive the message in the campaign correctly.

Conduct A/B testing and regularly optimize your PPC campaigns to generate the best results for your campaigns.

Final Thoughts

PPC is about trial and error. You need to frame strategies, perform analysis, and optimizations to stand apart from your competitors. You must follow the above PPC tips for beginners to create an effective campaign. This will make sure that your AdWords Campaigns prosper. Last but not least, you should be aware of your goals and pick the right type of advertising to meet those goals.