In recent years, Over-The-Top (OTT) advertising has gained significant attention in the digital marketing world.  With the growing popularity of connected TV (CTV) platforms, advertisers have shifted their focus toward reaching audiences through streaming services, bypassing traditional cable and satellite TV.  This article explores what OTT advertising is, how it works, and the key benefits it offers brands looking to enhance their advertising strategy. Contents Core Components of Over-the-Top AdvertisingHow Does an OTT Advertising Work?How Digital Advertising Drives Brand Growth1. Access to a Growing Audience2. Precise Audience Targeting3. Higher Engagement and Interaction4. Cost-Effectiveness5. Enhanced Measurement and Analytics6. Multi-Screen Exposure7. Flexibility … Continue reading Understanding OTT Advertising and Its Brand Benefits