Online Reputation Management (ORM)

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With this age of the internet, companies are spending a lot
to build their online reputation. When searched for companies name on Google,
there are many results which creep in Google. Some results may contain negative
reviews about the company or its products and services. People handing Online
Reputation of the company have the job of adding more positive reviews about
the company using forum posting and other online marketing strategies so that
customers are able to read more positive reviews about the company and its
products or services.
Companies have witnessed a decrease in their online sales
due to these so called negative reviews and false scam allegations. Online
reputation management improves information about individuals, businesses and
organizations contained in the public domain.  It ensures that the
information about them is accurate, up-to-date and authentic.
Techniques of ORM

1-     
Forum posting to add more positive reviews.
2-     
Providing proper feedback on forums regarding
the questions asked by the customers.
3-     
Creating new content about the company’s product
or services.
4-     
Sharing positive buzz about the company on
popular social media networks.
5-     
Creating blogs.
6-     
Building social media profiles.
7-     
Mailing webmasters for removal of negative
content.