FAQ – Search Ads on Google Play
Who Can Run These Ads?
All advertisers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results can run these ads.
Are Companies Already Running These Ads?
Some companies like Booking.com and Nordeus have been running these ads for testing purposes. Have a look at the below screenshot for reference:
Can I Start Running These Ads Globally?
Yes, you can start running these ads globally.
Can I use it for both Android and iphone?
No, this is available only for Android users. iPhone apps are powered by Apple who do not provide such ads functionality on its iPhone store.
What is the benefit of using such ads?
These ads are extremely beneficial for driving app installs.
Leverage the power of Google Play search ads and boost the visibility of your app.
Also See:
Screen Tracking