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Google is planning to take action on websites which try to manipulate the
organic rankings by doing changes on their website or building links within a
specified time period. This time period is measured and compared using a method
which is more appropriately known as ranking documents. Now Google would not
fall prey to the tactics used by the webmasters in manipulating the rankings,
instead it would use the power of ranking documents to measure correctly the
kind of changes that a webmaster did for his/her site and the reactions in
ranking correspondingly. This technique confuses a spammer and helps the
genuinely popular websites to rank well. This is a strict warning to those
webmasters who constantly change the on page elements on their website. Google
would be able to find those elements which had remained unidentified by Google’s
spam prevention algorithm.
Ranking Documents
The Three Ranks
There are three types of ranks associated with this Patent. These are given
below:-
First Rank
It happens when you make first changes to your website (Remember it may
happen through both on page and off page optimization). Google gives you its
first rank which can be positive or negative.
Second Rank
This can be called as the target rank or the final rank that your website
would get after the transition period is over. This rank would come after the
transition period is over. You can think of transition period as the time
period where Google keeps an eye on your tactics.
Transition Rank
This is the rank which confuses the webmasters and forces them to review
their tactics, ultimately allowing Google to detect the methods used to
manipulate Google rankings. Hence, the webmasters should be careful with their
strategy during this time period.
What changes are expected?
Be ready for some awkward behavior by Google. You might gain rankings, lose
rankings, or remain stable in rankings for an unspecified period of time after
doing changes on your site. If you recently made some changes on the website
but do not see improvement or see a negative rankings happening then do not
panic. This is bound to happen because of this patent.
What to do next?
Forget about keyword stuffing, title keyword stuffing, keyword stuffed
description or search engine focused content. Create website only for the
users. Create titles that are user friendly, give appropriate descriptions
assuming a user is reading them, do not stuff keywords on H1 tags or other
areas. Be straight in your link building approach; find authoritative sources
of links, no need to follow a particular strategy, change your link building strategy
time to time. Remember one good link is better than hundreds of bad links. Quality
of links matters more than quantity. The truth is if you are maintaining a
quality site focused on users and if the users are loving you then no such
patents can stop your website from showing up on the search results. Just
remain focused on following search engine guidelines, avoid spamming, build
backlinks but revise your strategy, do not make on page changes so often and
add fresh content to your website regularly. These things would surely help
your website to achieve good rankings.
Also See:-
Domain authority and Google results
Google Panda 3.9.1
How does Google applies Semantic Search
Emanuel Update
Google Sandbox effect
Google Penguin update
Knowledge Graph
Google changes its favicon
