A marketing audit improves the performance of your company’s marketing activities and improves the ROI of your advertising campaigns.  An audit should be a regular part of your marketing strategy and should not be carried out only in terms of crisis. When you perform marketing audits on a regular basis, it helps you to keep your campaigns in sync with your business goals resulting in improved profits.  If you are a marketer or agency looking to find the best steps to carry out marketing audits, then you are in the right place. In this article, I am going to discuss … Continue reading Marketing Audit: A Comprehensive Guide