Hashtags have become part and parcel of our daily social media experience.
Hashtags allow you to make a statement or show support for a cause and help your social media posts generate more views or impressions.
However, most social media users are using hashtags in an unplanned manner, failing to utilize the full potential of this wonderful tool.
Many social media marketers are also not fully aware of how they can use hashtags to power up their content marketing campaigns.
In this article, we will be talking about the use of hashtags on LinkedIn and how you can make the most out of the power of hashtags on LinkedIn.
How To Find The Perfect Hashtags For LinkedIn Posts
To get the most out of hashtags, you have to find the right hashtags to use first.
Instead of using whatever comes to your mind, being a bit strategic will be much more beneficial for your LinkedIn profile.
As a rule of thumb, it would be best to mix general hashtags in your industry with the highest number of followers and hashtags that are post-specific.
Such as, if you are working in the digital marketing industry, by default, your top hashtag will be #digitalmarketing, which has a huge number of followers.
So, it will be your default hashtag to use with every post.
Then, you have to find out some of the post-specific hashtags with a healthy follower count. Such as, if you are writing a post on SEO, then it makes sense to include the hashtag #SEO.
If with another post, you are promoting your marketing agency, you can go with #digitalmarketingagency and #SEOagency as your post-specific hashtags.
You can also experiment with your hashtags, trying out different ones to see which one makes the most impact for you.
To check the follower count of hashtags, you can use a chrome extension called LinkedIn Hashtags.
Related: Top LinkedIn Marketing Stats
Using the hashtag tool, you will be able to search for specific hashtags.
You will also be able to see the number of followers a hashtag has while reading any post on LinkedIn.
LinkedIn also offers quite a few hashtag suggestions while you search for a hashtag on the search bar.
You can also try searching for variations of these hashtags whenever you run out of ideas.
On the other hand, you will notice that LinkedIn also suggest high-performing hashtags while you are creating a post:
You can use one of those as your post-specific hashtags. Just make sure they have a considerable number of followers.
Related: LinkedIn Networking Tips for Small Businesses
How To Use Hashtags On Your LinkedIn Posts
Many marketers misuse hashtags on LinkedIn by including lots of them in their posts.
Also, there’s another malpractice of infusing hashtags directly into the text.
However, there are drawbacks to using hashtags this way.
If you use too many hashtags on your LinkedIn posts, the LinkedIn algorithm is likely to penalize your post by limiting the reach you will be getting.
On the other hand, if you use hashtags directly into the text of your posts, the reader experience gets hampered.
So, the best practice of using LinkedIn hashtags is to limit the number of hashtags used to only five.
And, instead of putting them within the written text, put the hashtags at the end of your posts together, as shown in the picture below:
Using hashtags this way will make your posts appear more professional and cleaner. It will also save you from getting penalized by the LinkedIn algorithm.
Using Hashtags To Generate High-Value Content Ideas
Another ingenious way of using hashtags on LinkedIn is to generate an unlimited number of trending content ideas.
Related: Content Marketing Ideas
Just search using any of the top hashtags of your industry on the LinkedIn search bar and select “Posts”.
You will get all the latest top-performing posts on LinkedIn that are using the hashtag.
The posts themselves will offer you numerous ideas to create content on.
After all, these are the topics that are trending. So, by writing on trending topics, you are also likely to get more visibility and reputation.
However, if you dig a bit deeper by analyzing these posts and reading the comments, you will get wider perspectives and valuable insights on the topics.
You will get to know what people are talking about, what problems they are facing, and the things that are helping them.
With all these new findings, you will be better equipped to create even more useful content than those already in circulation.
As a result, you will get a chance to add more value to the ongoing industry conversations. And, you will be on your way to becoming an industry authority and influencer very soon.
Conclusion
Content marketing is the playground of infinite possibilities. Plenty of new tools are emerging from LinkedIn engagement pods to LinkedIn lead generation tools for higher social media conversions.
However, you shouldn’t be limiting yourself to only a few sets of tools, strategies, and practices.
We hope the power of hashtags offers you a new tool to add to your content marketing arsenal for LinkedIn.
Use high-performing hashtags wisely to generate content ideas and increase your reach on LinkedIn.
Soon, you will get to see the benefits in the form of rising view counts and engagements.
