Products are made in a factory, but brands are created in mind – Walter Landor When a brand name is uttered, the first thing that comes into people’s minds is – the brand logo, font, and slogan. A slogan is a short and catchy phrase.  Typically, a slogan contains around 7-8 words. A good marketer uses it to describe the business – vision, mission, and the benefit the user would experience using the product or service. Using those slogans consistently across all the platforms, it gets registered and becomes memorable in people’s minds. Moreover, it improves brand awareness, recognition, customer … Continue reading What Marketers Should Learn From The L’Oréal Advertising Slogan – “I’m worth it”