known as search engine optimization or SEO. Search Engine Optimization is the
process through which we increase the quality and quantity of traffic to a
website with the help of search engines like Google, Yahoo, and Bing etc. SEO
makes your site more search engine friendly and makes it easier for the search
engines to crawl and rank your website. SEO requires a lot of patience and is
not a one day task.
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| Study the various Google ranking factors (Image credit:- Glowscotland) |
Google ranking factors
Before we start optimizing a website in order to rank high
in Google, we need to consider the points given below:-
Study the structure of the website. Under the
website structure notice :-
The complete navigation of the website. Make
sure each and every page is linked well and suitable anchor text is used.
Check for the use of funky JavaScript, flash,
frames etc. These should be avoided as the search engines have a hard time
looking for the content behind it.
Look for the canonicalization issues with the website.
Redirect the website to a single url using a 301 redirect in order to get the
maximum link juice benefit.
Avoid excessive redirects on the site.
Check for duplicate pages.
Examine the code under the robots.txt file.
Watch out for broken links.
Maintain a well balanced site structure in order
to receive the full flow of link juice.
Check the crawl errors (if any) and correct
them.
Maintain a decent site speed.
Check for the do follow and no follow links.
Maintain the number of outbound links per page.
considers various factors while ranking a website. It is due to the
consideration of these factors that Google is able to deliver the best search results.
Main factors for ranking are:-
Factor 1:- Does that word or phrase exist on the page?
looks for the existence of the word on the web page. This is the primary
requirement for ranking and almost all the search engines considers this as one
of the most important factor for delivering the most appropriate search
results.
Conclusion:-
If you want to rank for a particular search query then make sure you have that
word listed on your web page. Point to note is that, do not create pages
consisting of only images. Use text and place your main keyword in the body of
your web page.
Factor 2:- How often does that word occurs on the page?
Google
analyzes the web page and searches for the number of times the particular
search query appears on the web page. In seo terms this factor is known as
keyword density.
Conclusion:-
You should have a good keyword density with respect to your main key phrase. We
are not asking for keyword spamming! Make sure you do not spam but maintain a
good ratio of content to the keyword ratio. Ideal keyword density is between
3-5%. You should have high quality content and you should write content for
your audience and not for the search engines. You will automatically have a
good content to keyword ratio if you are writing your content keeping in mind
your audience.
Factor 3:- Content
Create quality content considering the user in the mind. Do not create content solely for the search engines.
Instead of creating 4-5 pages based on the same topic, create only 1
page and merge all the content together in order to get an informative
page. Remember, even 1-2 poor quality pages can bring down the rankings of the entire site.
Try to add fresh content on your
site as Google loves fresh content. Content that are updated frequently
may get a place in the rankings soon.
Use proper grammar and spellings while creating your content.
Factor 4:- Relevance(w.r.t keyword)
Relevancy is the most important metric for the ranking of web pages.
The more relevant a web page is with respect to the search query, the
higher rankings it would get in the search engines.
While creating content, you need to keep an eye on the relevancy.
Remember Google takes into account local factors for relevancy so if
your business is local then make sure you have included local keywords
while creating content. This is known as local seo. Do not forget to analyze your relevant content using Latent Semantic Indexing.
This should not be ignored. As the time is passing, more semantic
results are creeping up. Google is gradually becoming much smarter in
understanding the exact relationship between the searched words.
Factor 5:- Domain popularity
Google considers the popularity of the domain
while ranking web pages. The more popular a domain, the more the
chances that it would rank high for queries related to its niche. Please
make a note , domain popularity and domain age are not the same thing.
Even though a site is 5 years old, it may not have achieved enough
domain popularity. So , keeping that in mind, promote your website well,
without considering the age of the domain because just by having an old
domain does not guarantee you good Google rankings. One of the best
example of website having excellent reputation is Wikipedia.
Factor 6:- Page popularity
Page popularity is similar to domain popularity in many ways but the
difference is that a web page can become popular even though the domain
has less authority. For example, you can be popular for a product and
for that particular product you can rank higher. No matter, the site may
have dozens of other products but the page displaying that one product
could be more popular and hence get the search engine’s love.
Factor 7:- Social Media presence
A
very essential factor for ranking well. Nowadays, every website must
have a social presence or else it will miss the love of Google. You can
have an effective social media
presence by creating a fan page , twitter account, linkedin account,
myspace account etc and having many followers on all of these.Remember
there are several social media etiquette which you must follow while
promoting your brand or services on these websites.
Disclaimer:- The information given above is my personal opinion based on
internet guides and public forums. This information does not comes
directly from Google. These are simple predictions and may not hold true
at the time of your reading. I do not provide any guarantee whatsoever
that the above information is correct and can positively effect your
rankings.
Also See:-
Seo Secrets
Seo Best Practices
Link Building Secrets
Google Plus for Seo
