How to create Facebook Ads that generates revenue

Increase your revenue with Facebook Ads (Image credit:- Insider Sales)

Facebook has become one of the most visited social media platform of the
web. It has over 900 million people and growing. Marketing on Facebook is required to target customers whether local or
international. Proper Facebook marketing strategy is required to get increased
return on investments. One of the major parts of starting a Facebook marketing
campaign is Ads. Marketing can be done via ads and creating proper ads that pays
well is important.

Guidelines for creating Facebook Ads from marketers point of view

Catchy title means title that can catch the attention of the customers.
Title creation is a creative job, so appoint the right persons for this job.
Having a catchy headline for your ad would help in greater clicks and
clickthrough rates. This would improve the quality of the ad and increase its
visibility.

Often people have a tendency to click on the ads where a question has been
asked and they know the answer or the question has been asked which relate
directly to their likes. So, its more than a good strategy to ask questions. User
engagement increases this way and if the user is clicking on your ad means you
have the best possible chance to generate sales.

People love images, so it is recommended to use images in your ads. Now, the
choice of the image is also an important factor and is equivalent to a catcy
title. A catcy image can persuade the customers to click on your ad. On the
other hand, a boring text only ad would have lesser chances of better
clickthrough. You must use images that relate your products or services and
presents them before your audience.

Special Offers can increase sales (Image source:- bestvpnservice)

Give instant opportunities to generate sales and customer engagement. You
must include Phone Numbers in your ads to enable the customers to contact you
almost instantly after seeing your ad. Many times it happens that the user is
so much interested in your services after seeing your ad that he calls you even
before he clicks your ad. This can save you money while generating good
business.

I have seen many businesses use an awkard color combination for displaying
their ads on Facebok. This degrades the user experience and the user is almost
unlikely to click on your ad. On the other hand, if you are using perfect color
combination for your ad then it might give you a good response. Hence, work on
the color part and take the help of designers.

When the user sees an ad asking them to take an action, majority of them
would perform that action. So, it is advised to find a particular action that
can lead to sales and promote it via Facebook ads. This would take serious
thinking and proper planning.

If you are targeting customers on a particular area then you must target
them by mentioning some local terms and words. This would act as a bait and
persuade them to know more about it. People love local resources and trust them
more. Hence, if your business focuses completely on local community, you won’t
get a platform better than Facebook. Find out what people locals like and
integrate it with your services to create an engaging ad. Wait and watch for
the magic to happen.

People like special offers. Use this mentality of people and send out a
special offer which would make it harder for the people to ignore it. What
about “Only 10 places left, book now! “ or “End of Season Sale- Flat 50% off”
or “Free maintenance for 2 years” etc.

Trust plays a big part in advertising. You must use brand names wherever
possible in the ad copy. People trust popular brands and if the combination is
of brand+special offer then it works!

You may also use testimonials from loyal customers and spread the word about
your brand. People trust other people’s words as they think them to be
trustworthy and unbiased. Use ratings and reviews and make your ad look
trustworthy.

Also see:- 

How to create and host Facebook events
Top 10 Facebook Apps
Measuring the success of your campaign on Facebook 
Create free Facebook cover photos
Social media etiquette
Top 5 social media tools
How to start a social media campaign
Social media promotions for large corporations