NikkieTutorials, Scott Hentzepeter, and Emma Heesters are among the well-known and most subscribed YouTube channels in the Netherlands.
The Netherlands is primarily known for its picturesque landscapes, historic architecture, and progressive culture. It features stunning canals that weave through charming cities, vibrant tulip fields that bloom in spring, and iconic windmills that reflect its rich history.
As of September 2024, YouTube holds a massive 95.79% share of the social media market in the country. People in the Netherlands are increasingly drawn to social media for entertainment, connection, and creativity.
Big brands like Maybelline and Sony are taking notice by sponsoring popular YouTubers to promote their products, benefiting both the influencers and the companies financially.
Top 12 Wealthiest YouTubers in Netherlands (Holland)
NikkieTutorials
Nikkie de Jager-Drossaers, known as NikkieTutorials, is a Dutch makeup artist and popular beauty YouTuber.
On her channel, she shares makeup tutorials, product reviews, and transformative looks, inspiring viewers to embrace their beauty both with and without makeup.
With a net worth of approximately $6 million, Nikkie launched her own cosmetic brand, Nimya, in 2021 and has collaborated with brands like Beauty Bay.
She has over 14.6 million subscribers and her videos have garnered over 2 billion views, making her a significant figure in the beauty community.
Recently, she was set to be the Jury Spokesperson for the Netherlands at Eurovision 2024 but withdrew after a contestant’s disqualification.
| YouTube Channel | NikkieTutorials |
| Monthly Earning from YouTube Ads | $22.2K – $66.5K approx. |
| Total Subscribers | 14.6 million approx. |
| Average Monthly Channel Views | 12 million views approx. |
| Total Views | 2 billion views approx. |
| Joined YouTube on | June 23, 2008 |
| Monthly Uploads | 1 – 2 videos approx. |
Scotts Reality
Scott Hentzepeter, known online as scottsreality, is a Dutch YouTuber famous for his entertaining cooking, comedy, and vlog videos, often in short format.
He creates fun and satisfying content, including reviews and compilations, and his channel quickly gained popularity since its launch in April 2021.
With around 20.8 million subscribers, Scott’s most viewed videos feature quirky challenges and cleaning experiments that resonate with viewers.
Recently, he shared a video about spending five hours cleaning, which has become one of his most popular uploads, showcasing his engaging style and creativity.
| YouTube Channel | scottsreality |
| Monthly Earning from YouTube Ads | $228.9K – $686.8K approx. |
| Total Subscribers | 20.8 million approx. |
| Average Monthly Channel Views | 184 million views approx. |
| Total Views | 27 billion views approx. |
| Joined YouTube on | April 22, 2021 |
| Monthly Uploads | 15 – 20 videos approx. |
Silo Entertainment
Silo Entertainment is a popular YouTube channel created by a Dutch gamer who focuses on gameplay videos for titles like War Thunder, World of Tanks, and airsoft.
The channel features both main content and short clips, showcasing exciting gameplay and first-person shooter experiences.
With an estimated net worth of about $1.78 million, Silo Entertainment has grown to attract over 6 million subscribers since its launch in April 2013.
In addition to YouTube, the creator is active on Twitch, where he streams under the name Siloz, connecting with fans and sharing his gaming adventures.
| YouTube Channel | Silo Entertainment |
| Monthly Earning from YouTube Ads | $11.1K – $33.2K approx. |
| Total Subscribers | 6.14 million approx. |
| Average Monthly Channel Views | 15 million views approx. |
| Total Views | 1 billion views approx. |
| Joined YouTube on | April 10, 2013 |
| Monthly Uploads | 2 – 4 videos approx. |
Emma Heesters
Emma Heesters is a Dutch singer and television personality known for her popular YouTube channel, where she performs covers of well-known songs.
Since starting her music career in 2014, she has gained a strong following, boasting over 5.92 million subscribers and 227 videos by August 2022.
Emma’s achievements include winning the MTV Push Award in 2019 and being named the Best Dutch Act at the MTV EMAs later that year, contributing to her estimated net worth of about $1.97 million.
Recently, she has also been involved in TV shows like “Beste Zangers,” further expanding her presence in the entertainment industry.
| YouTube Channel | Emma Heesters |
| Monthly Earning from YouTube Ads | $6.7K – $20.1K approx. |
| Total Subscribers | 5.9 million approx. |
| Average Monthly Channel Views | 5.7 million views approx. |
| Total Views | 574 million views approx. |
| Joined YouTube on | May 03, 2008 |
| Monthly Uploads | 2 – 3 videos approx. |
Varlamov
Sergey Varlamov is a prominent Russian blogger and journalist known for his insightful commentary on social and political issues.
On his YouTube channel, which boasts over 5.16 million subscribers, he shares videos discussing life in Russia and around the world, often highlighting unique stories and current events.
With an estimated net worth of $2 million, Varlamov’s influence is significant, as he engages his audience through thought-provoking content that prioritizes truth and transparency.
Recently, his videos have garnered impressive views, including over 1.3 million views on a discussion about the Russian prison system, showcasing his impact in both media and activism.
| YouTube Channel | varlamov |
| Monthly Earning from YouTube Ads | $50K – $150K approx. |
| Total Subscribers | 5.1 million approx. |
| Average Monthly Channel Views | 19 million views approx. |
| Total Views | 1.7 billion views approx. |
| Joined YouTube on | December 11, 2008 |
| Monthly Uploads | 15 – 20 videos approx. |
KWOOWK
John Kevin Tatar, known online as KWOOK, is a Romanian cooking YouTuber who focuses on quick and entertaining cooking videos.
His channel features a mix of comedic food reviews and budget-friendly recipes aimed at students, helping them navigate cooking while living on their own.
Recently, KWOOK has achieved significant success, amassing over 4 million subscribers and even publishing his first cookbook, “Tasty, Healthy, Cheap,” in May 2023.
With an estimated net worth of $2.32 million, he continues to engage his audience with unique culinary adventures and relatable content.
| YouTube Channel | KWOOWK |
| Monthly Earning from YouTube Ads | $18.2K – $54.5K approx. |
| Total Subscribers | 4 million approx. |
| Average Monthly Channel Views | 7 million views approx. |
| Total Views | 1.9 billion views approx. |
| Joined YouTube on | July 21, 2021 |
| Monthly Uploads | 1 – 2 videos approx. |
Gezen Adam
Gezen Adam is a popular online content creator and water park enthusiast from the Netherlands, known for his thrilling YouTube channel with 3.5 million subscribers.
His videos feature him navigating exciting water slides at various water parks around the world, showcasing the fun and adventure of each location.
Since starting his channel in 2017, he has gained significant fame, with his most popular video reaching over 12 million views, and he has an estimated net worth of about $100,000.
Recently, one of his YouTube Shorts went viral, highlighting his exhilarating experience on a waterslide in Denmark, further cementing his status in the online community.
| YouTube Channel | Gezen Adam |
| Monthly Earning from YouTube Ads | $28.3K – $85K approx. |
| Total Subscribers | 3.5 million approx. |
| Average Monthly Channel Views | 13 million views approx. |
| Total Views | 1.9 billion views approx. |
| Joined YouTube on | January 23, 2017 |
| Monthly Uploads | 25 – 30 videos approx. |
Paul Davids
Paul Davids is a talented Dutch guitarist and music educator known for his engaging YouTube channel, which has over 3.47 million subscribers.
On his channel, he shares a variety of guitar content, including lessons, tips, and detailed analyses of famous riffs, making it a valuable resource for guitar enthusiasts of all levels.
After earning a bachelor’s degree from the Rotterdam Conservatory, Paul gained recognition in the music community, including a feature on the cover of Guitarist Netherlands magazine in 2019, and he has an estimated net worth of about $1.09 million.
Beyond YouTube, he is actively involved in enriching the global guitar learning community through his unique teaching style.
| YouTube Channel | Paul Davids |
| Monthly Earning from YouTube Ads | $5.7K – $17K approx. |
| Total Subscribers | 3.4 million approx. |
| Average Monthly Channel Views | 4.7 million views approx. |
| Total Views | 474 million views approx. |
| Joined YouTube on | June 04, 2009 |
| Monthly Uploads | 4 – 5 videos approx. |
EnzoKnol
Enzo Knol is a popular Dutch YouTuber known for his engaging vlogs and gameplay videos on his channel, EnzoKnol.
He originally gained fame for his Minecraft content but has since expanded to include daily vlogs and various entertaining challenges.
With over 2.88 million subscribers and more than 6,000 videos, he has become one of the most influential figures in the Dutch YouTube scene, boasting an estimated net worth of around $5 million.
Recently, one of his vlogs attracted over 300,000 views, highlighting his continued popularity. In addition to YouTube, Enzo also connects with fans through social media and events, fostering a loyal community.
| YouTube Channel | EnzoKnol |
| Monthly Earning from YouTube Ads | $18.4K – $55.3K approx. |
| Total Subscribers | 2.8 million approx. |
| Average Monthly Channel Views | 10 million views approx. |
| Total Views | 3.5 billion views approx. |
| Joined YouTube on | August 08, 2011 |
| Monthly Uploads | 15 – 20 videos approx. |
StukTV
StukTV is a popular Dutch YouTube channel created by Giel de Winter, Thomas van der Vlugt, and Stefan Jurriens, known for their entertaining challenges, pranks, and social experiments.
Launched in 2012, the channel quickly gained fame with their hit series “Het Jachtseizoen,” where they try to stay hidden from a famous person for 24 hours.
StukTV has over 2.65 million subscribers and has produced more than 1,200 videos, showcasing their creativity and humor. Their estimated net worth is about $5.58 million, reflecting their success in the online content space.
Recently, their latest video gained over 540,000 views, highlighting their ongoing popularity among fans.
| YouTube Channel | StukTV |
| Monthly Earning from YouTube Ads | $7.7K – $23.1K approx. |
| Total Subscribers | 2.6 million approx. |
| Average Monthly Channel Views | 5 million views approx. |
| Total Views | 1.5 billion views approx. |
| Joined YouTube on | September 15, 2011 |
| Monthly Uploads | 3 – 5 videos approx. |
Itchy Boots
Itchy Boots is the adventurous YouTube channel of Noraly, a Dutch filmmaker and motorcycle enthusiast.
On her channel, she shares thrilling solo motorcycle journeys across the globe, showcasing stunning landscapes and unique cultures.
Since leaving her job as a geologist in 2018, Noraly has traveled over 170,000 kilometers through 60 countries on five different motorcycles, captivating her audience with her incredible stories.
Recently, her channel has amassed over 2.39 million subscribers and garnered millions of views per video, estimated net worth of $1.8 million.
Besides her YouTube success, Noraly also runs an academy where she teaches others how to film their own adventures.
| YouTube Channel | Itchy Boots |
| Monthly Earning from YouTube Ads | $13.4K – $40.2K approx. |
| Total Subscribers | 2.3 million approx. |
| Average Monthly Channel Views | 6 million views approx. |
| Total Views | 511 million views approx. |
| Joined YouTube on | November 21, 2018 |
| Monthly Uploads | 2 – 4 videos approx. |
Dylanhaegens
Dylan Haegens is a popular Dutch YouTuber known for his comedic sketches and entertaining content.
On his channel, he creates humorous videos, challenges, and family-friendly films, appealing to a wide audience. Recently, he released a movie titled “Superkrachten voor je hoofd,” showcasing his filmmaking skills and creativity.
Dylan has an estimated net worth of around $5 million, reflecting his success on YouTube and other ventures.
With over 2 million subscribers and nearly 1,000 videos, he consistently engages viewers with relatable and fun content, making him a beloved figure in the online community.
| YouTube Channel | Dylanhaegens |
| Monthly Earning from YouTube Ads | $22.3K – $67K approx. |
| Total Subscribers | 2 million approx. |
| Average Monthly Channel Views | 14 million views approx. |
| Total Views | 1.4 billion views approx. |
| Joined YouTube on | November 26, 2010 |
| Monthly Uploads | 1 – 2 videos approx. |
