Dex Rock, Mudja, and Bogdan Lalović are the richest and most popular YouTube creators, with total views of 1.9 billion, 1.2 billion, and 932 million, respectively.
Serbia has about 5 million active social media users, but this number has dropped by 0.2% since the start of 2023. This means that around 70.3% of Serbia’s population uses social media, although some people may have more than one account.
I have identified the top 12 highest-earning YouTubers in Serbia. They create various types of content, from comedy to cooking, and they have a big impact on their fans.
12 Top Earning Serbian YouTubers of 2024
AlmazanKitchen
Almazan Kitchen is a popular YouTube channel created by Alex Almazan, who showcases his cooking skills in beautiful natural settings.
He prepares a variety of delicious dishes over an open fire, using organic and homemade ingredients. Since its launch, the channel has achieved over 5 billion views, highlighting its global appeal and the love for outdoor cooking.
With an estimated net worth of about $251.97 thousand, Alex has captured the hearts of 3.83 million subscribers.
In addition to his YouTube success, he also sells original knives through his brand’s website, further connecting with culinary enthusiasts.
| YouTube Channel | AlmazanKitchen |
| Monthly Earning from YouTube Ads | $497 – $2.9K approx. |
| Total Subscribers | 3.8 million approx. |
| Average Monthly Channel Views | 5 million views approx. |
| Total Views | 397 million views approx. |
| Joined YouTube on | May 20, 2015 |
| Monthly Uploads | 15 – 20 videos approx. |
Dex Rock
Dejan Drazić, known online as Dex Rock, is a Serbian YouTuber born on August 30, 2000, who creates gaming, commentary, and reaction videos.
His channel has attracted nearly 2.4 million subscribers, where he shares a mix of gaming content, funny reactions, and lifestyle vlogs.
Since starting his channel in 2010, Dejan has achieved impressive milestones, including an estimated net worth of about $6.23 million.
Recently, his videos on mobile games like Stumble Guys have gained over a million views, showing his growing popularity.
In addition to YouTube, he has launched a clothing line for his fans, called “Rock Fam,” further connecting with his audience.
| YouTube Channel | Dex Rock |
| Monthly Earning from YouTube Ads | $17.9K – $53.8K approx. |
| Total Subscribers | 2.4 million approx. |
| Average Monthly Channel Views | 24 million views approx. |
| Total Views | 1.9 billion views approx. |
| Joined YouTube on | December 28, 2010 |
| Monthly Uploads | 30 – 40 videos approx. |
Mudja
Stefan Vuksanović, known as Mudja, is a Serbian YouTuber born on September 4, 1998, who creates entertaining gaming and live streaming content.
His channel gained fame for its engaging videos, especially those featuring Grand Theft Auto V and his father, making them a beloved duo in the Serbian YouTube community.
With an estimated net worth of about $1.93 million, Stefan was once the biggest Serbian YouTuber and became the first Cigan to reach 1 million subscribers.
Recently, his channel has become one of the most searched on YouTube in Serbia, showcasing his lasting popularity.
| YouTube Channel | Mudja |
| Monthly Earning from YouTube Ads | $2.8K – $8.5K approx. |
| Total Subscribers | 2.1 million approx. |
| Average Monthly Channel Views | 3.7 million views approx. |
| Total Views | 1.2 billion views approx. |
| Joined YouTube on | September 30, 2013 |
| Monthly Uploads | 10 – 15 videos approx. |
GIRL WITH WINGS
Dejana Backo, known from her YouTube channel “Girl with Wings,” is an inspiring Serbian artist and ParaTaekwondo world champion who was born without upper limbs due to Phocomelia syndrome.
Her channel features a blend of daily lifestyle videos, family moments, and travel adventures, showcasing her vibrant life as a fitness coach and a devoted mother to her daughter, Lara.
With an impressive estimated net worth of about $21.17 million, Dejana has achieved remarkable success, including her plans to participate in the Paris 2024 Paralympic Games.
Her channel has gathered 1.85 million subscribers and over 825 million views, highlighting her impact on viewers.
| YouTube Channel | GIRL WITH WINGS |
| Monthly Earning from YouTube Ads | $136.7K – $410.2K approx. |
| Total Subscribers | 1.8 million approx. |
| Average Monthly Channel Views | 76 million views approx. |
| Total Views | 825 million views approx. |
| Joined YouTube on | November 03, 2011 |
| Monthly Uploads | 8 – 11 videos approx. |
Uradi Sama- Ideje za kreativce
Dragana Mihajlović is the creative force behind the YouTube channel “Uradi Sama- Ideje za kreativce” where she shares delicious, easy-to-follow recipes and helpful DIY projects.
With a focus on making cooking accessible for beginners, Dragana provides detailed step-by-step instructions that anyone can follow.
Her channel has garnered around 1.42 million subscribers and over 423 million views, showcasing her popularity among those looking for practical cooking and lifestyle tips.
With an estimated net worth of approximately $512,000, she also runs a blog that further inspires creativity in the kitchen and beyond.
| YouTube Channel | Uradi Sama- Ideje za kreativce |
| Monthly Earning from YouTube Ads | $2.8K – $8.3K approx. |
| Total Subscribers | 1.4 million approx. |
| Average Monthly Channel Views | 2 million views approx. |
| Total Views | 423 million views approx. |
| Joined YouTube on | February 28, 2017 |
| Monthly Uploads | 10 – 16 videos approx. |
SerbianGamesBL
Bogdan Lalović, known online as SerbianGamesBL, is a popular Serbian gaming YouTuber who launched his channel on October 25, 2012.
He started by creating content for PES 13 but gained significant popularity when he began playing Minecraft, along with other games like Counter-Strike and Happy Wheels.
With around 1.32 million subscribers and over 932 million views, his channel is one of the fastest-growing in Serbia and a favorite among young gamers.
Bogdan has adjusted his content style to appeal to a younger audience, including using a higher-pitched voice and avoiding swearing in his videos.
His estimated net worth is about $658,170, reflecting his success in the gaming community.
| YouTube Channel | SerbianGamesBL |
| Monthly Earning from YouTube Ads | $257.62 – $772.85 approx. |
| Total Subscribers | 1.3 million approx. |
| Average Monthly Channel Views | 344K views approx. |
| Total Views | 932 million views approx. |
| Joined YouTube on | October 25, 2012 |
| Monthly Uploads | 1 video approx. |
Andjela&Nadja
Nadja Andjela is a Serbian YouTube personality known for her engaging content as one half of the duo Andjela & Nadja.
Their channel, created in January 2016, features a mix of challenge videos, lifestyle vlogs, and tag videos, attracting over 1 million subscribers and nearly 949 million views.
With an estimated net worth of about $571,760, Nadja has successfully built a strong presence not just on YouTube, but also on Instagram, where she has over 440,000 followers.
Her collaborative approach is similar to other famous YouTubers, allowing her to connect with a wider audience.
Born on May 18, 2001, in Pozarevac, Serbia, Nadja shares a close bond with her family and her collaborator, Andjela.
| YouTube Channel | Andjela&Nadja |
| Monthly Earning from YouTube Ads | $3.4K – $10.2K approx. |
| Total Subscribers | 1 million approx. |
| Average Monthly Channel Views | 1.7 million views approx. |
| Total Views | 948 million views approx. |
| Joined YouTube on | January 09, 2016 |
| Monthly Uploads | 4 – 6 videos approx. |
Lea Stankovic
Lea Stankovic is a Serbian actress and social media personality, born on April 15, 2001, in Belgrade.
Her YouTube channel features fashion and beauty-related content, which has attracted over 852,000 subscribers and nearly 397 million views.
With an estimated net worth of about $481,000, Lea has also gained popularity on Instagram, boasting more than 750,000 followers.
In addition to her solo work, she often collaborates with her sister Sara and fellow YouTuber Andrija Jovic, further engaging her audience with relatable content.
| YouTube Channel | Lea Stankovic |
| Monthly Earning from YouTube Ads | $1.4K – $4.1K approx. |
| Total Subscribers | 825K approx. |
| Average Monthly Channel Views | 827K views approx. |
| Total Views | 396 million views approx. |
| Joined YouTube on | September 18, 2011 |
| Monthly Uploads | 1 – 2 videos approx. |
Yasserstain
Milan Inic, better known as Yasserstain, is a Serbian animator and YouTuber who began his channel in November 2009 with a video titled “Yasserstain Trailer!”.
His channel features a variety of engaging content, including sketches, parodies, and collaborative projects with friends, attracting over 782,000 subscribers and nearly 304 million views.
With an estimated net worth of about $174,070, Yasserstain also sells merchandise through his website, expanding his brand beyond YouTube.
His most popular video, “Yasserstain VS SrpskiTutorijali !!!,” has garnered more than 7 million views, showcasing his creative appeal in the digital space.
| YouTube Channel | Yasserstain |
| Monthly Earning from YouTube Ads | $8.8K – $26.3K approx. |
| Total Subscribers | 781K approx. |
| Average Monthly Channel Views | 4.7 million views approx. |
| Total Views | 303 million views approx. |
| Joined YouTube on | November 24, 2009 |
| Monthly Uploads | 3 – 5 videos approx. |
Natalina Mua
Natalina Mua is a popular beauty and makeup vlogger from the Russian Federation who launched her YouTube channel in 2016.
On her channel, she shares detailed makeup tutorials, product reviews, and lifestyle vlogs, appealing to a wide audience with her engaging content.
With around 654,000 subscribers and nearly 165 million views, Natalina has built a strong online presence, boasting an estimated net worth of about $977,680.
Her recent videos include beauty product unboxings and makeup lessons, showcasing her expertise and connection with her viewers.
| YouTube Channel | Natalina Mua |
| Monthly Earning from YouTube Ads | $1.2K – $3.5K approx. |
| Total Subscribers | 654K approx. |
| Average Monthly Channel Views | 624K views approx. |
| Total Views | 165 million views approx. |
| Joined YouTube on | May 15, 2016 |
| Monthly Uploads | 10 – 15 videos approx. |
Brkic Nadja
Brkic Nadja is a Serbian YouTuber who started her channel in August 2019 at just 16 years old.
On her channel, Brkic Nadja, she shares a mix of fun content including challenges, pranks, and music videos, which has helped her gain over 600,000 subscribers.
One of her most popular videos, a music video for her song “Simpa,” has garnered over 3 million views, showcasing her talent in both vlogging and music.
With around 627,000 subscribers and a strong social media presence, Nadja is making a name for herself among young audiences.
| YouTube Channel | Brkic Nadja |
| Monthly Earning from YouTube Ads | $3.4K – $10.1K approx. |
| Total Subscribers | 627K approx. |
| Average Monthly Channel Views | 1.8 million views approx. |
| Total Views | 273 million views approx. |
| Joined YouTube on | February 25, 2017 |
| Monthly Uploads | 2 – 4 videos approx. |
Mile Kitic
Milojko “Mile” Kitić is a Serbian folk singer known for his contributions to the genre since the 1970s.
On his YouTube channel, he shares his music, including popular hits from his time with the folk collective Južni Vetar, attracting over 584,000 subscribers and nearly 740 million views.
His career highlights include the hit song “Mala, Mala iz Novog Pazara” and his successful collaboration with other notable folk artists.
With an estimated net worth of around $897,000, Mile continues to be a beloved figure in the Serbian music scene.
| YouTube Channel | Mile Kitic |
| Monthly Earning from YouTube Ads | $8.6K – $25.8K approx. |
| Total Subscribers | 583K approx. |
| Average Monthly Channel Views | 7.3 million views approx. |
| Total Views | 739 million views approx. |
| Joined YouTube on | May 24, 2013 |
| Monthly Uploads | 2 – 4 videos approx. |
