From company logos and promotional products to website design and printed materials, graphic design plays a role in almost every part of a business.
Investing in good graphic design can help businesses stand out, improve their brand, and succeed.
The following are 104 data and facts on graphic design:
Contents
Graphic Designing Industry Statistics
- The graphic design software market is expected to increase from $7.57 billion in 2023 to $8.43 billion, growing at an annual rate of 11.3%.
- COVID-19 may have reduced the size of the U.S. graphic design industry by nearly 15%.
- Graphic designers in the U.S. earn an average of $31.11 per hour, which adds up to an annual salary of approximately $64,500.
- The U.S. graphic designers’ industry market size is worth $16.9 billion in 2024.
- The U.S. job market for graphic designers is expected to grow by just 3% between 2021 and 2031.
- 83% of design-focused companies have tools to test ideas with customers. 78% have a set process for creating new digital customer experience ideas.
- 41% of design-focused companies reported an increase in market share, while 50% experienced higher customer loyalty.
- Companies that focused on design experienced 32% more revenue growth over five years compared to those that didn’t make design a priority.
- Around 70% of people using the internet are on their mobile devices.
- Over 17% of designers work for Fortune 500 companies, with media companies employing 14%. Around 11% work in retail, and 10% each work in professional services and technology.
- The demand for graphic designers proficient in motion graphics and animation has grown by 18% in the past two years.
- On average, mobile e-commerce conversion rates are 2.49%, while desktop conversion rates are higher at 5.06%.
- Logo design and branding account for around $3 billion of the total graphic design market.
Graphic Design Career Statistics
- Graphic designers earn an average of $58,544 annually.
- In 2020, the average salary for male graphic designers was $64,911, while female graphic designers earned an average of $52636.
- In 2021, women graphic designers outperformed their male counterparts in earnings, with 95% earning more than men in the field.
- About half of the graphic designers (50%) work in the private sector, while 39% are employed in the public sector. Additionally, 10% work in education, and only 1% are in government jobs.
- Graphic designers who hold a bachelor’s degree typically command higher salaries compared to those without this level of education.
- Consistent brand presentation through design can enhance sales by 33%, according to graphic design statistics.
- It is anticipated that 8,900 graphic designers will change careers between 2022 and 2032.
- 49% of businesses say their graphic design process runs smoothly, but they also admit that coordinating between teams takes up a lot of time. Meanwhile, 17% find their design processes slow and difficult.
- UX designers make more money than any other graphic designer, with an average yearly pay of $110,000+.
- To develop visual material, 35.5% of marketers use internet tools and graphic creators, whilst 17.8% will engage a freelance designer, and 28% will hire an internal designer.
- The number of graphic designers working in computer systems design is expected to grow by 20% between 2016 and 2026.
- More than 50% of designers believe that staying updated on current and new design trends is important for their career growth.
- Each year, about 23,900 new job openings become available for designers.
- 15% of Gen Z has done freelance work, while 45% of millennials have taken part in freelance jobs.
- After the first two years at a job, around 40% of graphic designers quit the field altogether.
Statistics On The Importance of Graphic Design
- 55% of businesses use graphic designing to improve customer communication, 24% to drive social media engagement, and 19% to communicate internally.
- Using the same branding across all channels can boost revenue by as much as 20%.
- 50.5% of entrepreneurs accept that visible content material is crucial.
- Of the marketers polled, 28% claim to spend the most money on the “design” aspect of producing visual content.
- If a user has 15 minutes to look at content, they would rather read something that is nicely designed than something simple and plain.
- 75% of clients examine a business’s credibility primarily based totally on its internet design.
- 94% of the top 100 brands in the world use just one or two colors in their logos. Blue is the most popular color for business logos, followed by black and red.
- 84% of customers say that promotional videos have encouraged them to make a purchase.
- Visual communication makes up 93% of how we communicate.
- 46% of design leaders said that building an emotional connection with customers is an important part of a strong design practice.
- 41% of design leaders said that having better design practices helps them gain a bigger share of the market.
- A good logo can improve a brand’s reputation by 78%. On the other hand, a poorly designed logo can lower customer trust and hurt the brand’s market share.
- Websites that use contrasting typography styles can make their content 40% easier to read.
- 80% of small businesses recognize the critical importance of graphic design.
Graphic Designing in Marketing
- 36.4% of content marketers indicate that they prioritize the use of original graphics over any other form of visual content.
- In 2023, 57.9% of marketers changed their content marketing strategy. Nearly half of those either developed a new visual identity or branded.
- 36% of marketing and sales teams made more graphic design content during and after the pandemic.
- 51% of B2B marketers prioritize visual content production, 72% video content, 65% use infographics, and 56% use illustrations and photos.
- 62% of people in healthcare said visuals and graphics helped their customers understand their products and services better.
- Companies that always use their logo in marketing materials can boost their revenue by up to 23%.
- Around 50% of internet users say that a website’s design strongly affects how they feel about a brand.
- About 18% of small businesses are willing to pay up to $1,000 for a logo design, while 67% are comfortable spending up to $500.
- According to 51.4% of marketers, between 91 and 200% of the content contains visuals.
- About 36% of digital marketers use graphic design tools to make content.
- 75% of marketing and creative teams see generative AI for graphic design as an essential tool in their work.
- 10 images can have up to a 39% success rate.
- It is anticipated that there will be 4.41 billion social media users by 2025. 80% of markets utilize visuals in their social media marketing.
- 73% of businesses spend money on design to stand out from their competitors.
- Visual appeal is the most important factor that influences the buying choices of 92.6% of people.
- 80% of digital marketers use graphic design for social media marketing.
Consumer behavior Statistics
- 70% of consumers believe that packaging design greatly influences their purchasing decisions.
- Users typically spend around 6.48 seconds concentrating on this area before shifting their attention elsewhere.
- The immense majority (94%) of users are likely to dismiss a website if it features poor design.
- A user takes only 50 milliseconds to form an impression of a website’s design.
- On average, a person sees about 5,000 logos each day.
- Websites that have good color contrast are 32% more engaging for users.
- Campaigns that show a consistent design are trusted 55% more by consumers.
- More than 85% of businesses think that having strong designs helps customers remember their brand better.
- 78% of consumers see a sustainable lifestyle as important, and that includes product packaging.
- More than 60% of consumers are more likely to think about or reach out to a business if they notice the same branding on all platforms.
- More than 90% of consumers say they are more likely to trust a brand that looks good.
- 76% of consumers see convenience as one of their main priorities.
- Most of the purchasing decisions of 29% or more consumers are likely to be based on social media.
- 67% of online shoppers said that having high-quality images is “very important” when deciding to buy something.
- Worldwide, 59% of people like attractive designs, while 41% prefer simple and plain designs.
Interesting Stats About Graphic Design Professionals and Tools
- After English, the most common language spoken by graphic designers is Spanish, with 49.7% of them using it.
- 6% of logos have a hidden message or symbol in them.
- About 40% of logos are created without any words.
- 94% of first impressions of a company are related to its design.
- A total of 33.6% of marketers rely on stock photos as their primary type of visual content.
- The global graphic design industry is the 9th largest business activity in the world.
- Visual content shapes 75% of people’s opinions about websites.
- The earliest examples of graphic design can be found in cave paintings that are more than 30,000 years old.
- Graphic design is a very competitive field.
- About 85% of people choose what to buy based only on color, showing the importance of color in graphic design and branding.
- Companies that invest more in becoming “design-driven” are 69% more likely to achieve their business goals, according to a report.
- 90% of graphic designers prefer to work freelance.
- Text is processed 60,000 times slower than images.
- The first software for computer graphic design was made in the 1960s, and it was called Sketchpad.
- Helvetica is one of the most popular sans serif fonts in the world.
Graphic Designing Challenges Stats
- According to 31.8% of surveyed marketers, consistency is the biggest challenge in producing engaging visual content.
- 34% of businesses say that they face a lot of difficulty in the process of graphic designing as the design has to go through too many approval steps.
- About one-third (32%) of the companies said that old systems and processes are a problem when trying to create or enhance modern design practices.
- Because of unexpected problems, 65% of design projects take longer to finish than planned.
- The biggest challenge for healthcare teams in graphic design is that it takes too long to finish the graphic design assets.
- It is challenging for companies to create graphic design materials regularly.
- More than half of graphic designers quit their jobs within the first two years.
- Approximately 63% of consumers believe diverse representation is important, presenting both an opportunity and a challenge for designers to adapt their strategies.
- 19% of businesses don’t use graphic design, but 67% of them would start using it if there were a quicker and cheaper way to make designs.
- Graphic designers report balancing aesthetics with functionality as a major challenge.
- Websites that are badly designed can lose as many as 94% of potential customers.
- Most of the graphic designers (24.8%) have problems every day, while some face issues a few times a week or a few times a month.
- Freelancers in graphic design report earnings ranging from $20 to $150 per hour, but income instability can be a significant challenge.
- The average age of graphic designers in the US is over 40, which may present challenges in adapting to rapidly changing design technologies.
- 37% of companies wish to automate the process of producing visually appealing designs.
- 36.7% of people say the hardest part is creating graphics regularly.
