Google Business Profile Stats: What’s New in 2025

The top google business profile stats for 2025 are that Over 167 million businesses worldwide have a Google Business Profile, GBP is one of the top 3 local SEO ranking factors, and 80% of healthcare searches lead to GBP interactions.

With millions of businesses relying on GBP for online presence and customer engagement, tracking key statistics can provide insights into its impact and best practices for optimization. 

Let us explore the best google business profile statistics for 2025 and beyond.

1. Google Business Profile Usage Statistics

1. Over 167 million businesses worldwide have a Google Business Profile. (Source: Google)
2. 78% of local mobile searches result in a purchase within 24 hours. (Source: Think with Google)
3. 97% of consumers search online for local businesses before making a purchase decision. (Source: HubSpot)
4. Google Business Profile listings appear in 92% of Google Maps searches. (Source: BrightLocal)
5. 64% of consumers have used GBP to find contact details of local businesses. (Source: Google)
6. Businesses with a complete Google Business Profile receive 70% more visits than those without one. (Source: Moz)
7. 80% of internet users in the U.S. have used GBP to find information about a business. (Source: Statista)
8. 56% of businesses have yet to claim or optimize their Google Business Profile. (Source: BrightLocal)
9. Listings with photos receive 42% more requests for directions than those without. (Source: Google)
10. 90% of customers are more likely to visit a business with a well-maintained GBP listing. (Source: Search Engine Journal)
11. 46% of all Google searches have local intent, making GBP critical for visibility. (Source: Google)
12. 16% of all daily searches on Google are for something that has never been searched before. (Source: Google)
13. 92% of searchers will pick a business on the first page of local search results. (Source: SEO Tribunal)
14. 50% of businesses with GBP listings get at least 1,000 monthly search views. (Source: BrightLocal)
15. 29% of businesses receive over 10,000 views on their GBP profile each month. (Source: Google)

2. Google Business Profile and Local SEO Statistics

1. GBP is one of the top 3 local SEO ranking factors. (Source: Moz)
2. 33% of local businesses rank in the Google Local Pack after fully optimizing their GBP. (Source: BrightLocal)
3. Businesses that appear in the Local Pack get 500% more traffic than those that don’t. (Source: Moz)
4. 72% of consumers who perform a local search visit a store within 5 miles. (Source: HubSpot)
5. 28% of local searches result in a purchase. (Source: Think with Google)
6. Having customer reviews on GBP can improve rankings by 18%. (Source: Moz)
7. 75% of users never scroll past the first page of Google search results. (Source: HubSpot)
8. 63% of businesses that optimize GBP for local SEO see an increase in calls and visits. (Source: BrightLocal)
9. 46% of Google searches have local intent, emphasizing the need for GBP optimization. (Source: Google)
10. Businesses that use Google Posts see a 17% increase in engagement. (Source: Google)
11. A GBP listing with at least one post receives 67% more clicks than those without. (Source: Search Engine Land)
12. Google My Business (now GBP) drives 26% of all local search impressions. (Source: BrightLocal)
13. 30% of mobile searches are location-based, making GBP essential for visibility. (Source: Think with Google)
14. GBP profiles with structured data have a 20% higher click-through rate (CTR). (Source: Search Engine Journal)
15. 61% of marketers say GBP is crucial for their local SEO strategy. (Source: Moz)

3. Google Business Profile and Customer Interaction Statistics

1. 88% of consumers trust online reviews as much as personal recommendations. (Source: BrightLocal)
2. 82% of people read online reviews for local businesses. (Source: BrightLocal)
3. A 1-star increase in GBP ratings can boost revenue by 5-9%. (Source: Harvard Business Review)
4. 20% of consumers expect businesses to respond to reviews within 24 hours. (Source: ReviewTrackers)
5. 45% of consumers are more likely to visit a business that responds to reviews. (Source: Google)
6. GBP listings with a phone number receive 30% more calls. (Source: Search Engine Journal)
7. 55% of users prefer contacting businesses through GBP rather than visiting their website. (Source: BrightLocal)
8. Businesses with over 100 reviews get 30% more website clicks. (Source: Google)
9. 41% of customers will not choose a business with a rating below 4 stars. (Source: Podium)
10. Businesses with more images receive 35% more clicks on their GBP listing. (Source: Google)
11. 90% of users read responses to reviews before making a purchase decision. (Source: ReviewTrackers)
12. 51% of businesses never respond to online reviews. (Source: BrightLocal)
13. 68% of customers leave a review when asked. (Source: Podium)
14. 60% of consumers believe review recency is important when choosing a business. (Source: BrightLocal)
15. 52% of consumers are more likely to visit a business that regularly updates its GBP. (Source: Google)

4. Google Business Profile Insights and Performance Statistics

1. 70% of Google Business Profile views come from Google Search, while 30% come from Google Maps. (Source: BrightLocal)
2. 49% of businesses receive more than 1,000 monthly searches on Google. (Source: Google)
3. 84% of GBP profile interactions involve users clicking on the website link. (Source: BrightLocal)
4. Businesses with GBP profiles get 5x more views than those without one. (Source: Moz)
5. 76% of businesses report increased visibility after optimizing their GBP listing. (Source: BrightLocal)
6. 65% of searches result in direct actions such as website visits, calls, or direction requests. (Source: Google)
7. 50% of customers who visit a GBP profile take action within 24 hours. (Source: Search Engine Journal)
8. 20% of users engage with at least one feature on a GBP listing. (Source: Moz)
9. 58% of businesses track their GBP performance regularly through GBP Insights. (Source: BrightLocal)
10. GBP optimization can improve search ranking positions by 25% on average. (Source: Moz)
11. 92% of businesses that actively manage their GBP see an increase in customer engagement. (Source: BrightLocal)
12. The average GBP post receives 2-5x more views than a typical social media post. (Source: Google)
13. 60% of businesses that include Q&A sections on GBP see a rise in customer inquiries. (Source: Google)
14. GBP engagement rates are 2x higher in highly competitive industries. (Source: Moz)
15. Businesses that respond to GBP messages within 24 hours are 50% more likely to convert leads. (Source: Google)

5. Google Maps and Google Business Profile Engagement Statistics

1. Google Maps is used by over 1 billion people every month. (Source: Google)
2. 77% of mobile searches using Google Maps lead to store visits within a day. (Source: Think with Google)
3. 86% of customers use Google Maps to find local businesses. (Source: BrightLocal)
4. 40% of Google Maps users look up business details before visiting a store. (Source: Search Engine Journal)
5. 48% of Google Business Profile views come from Google Maps searches. (Source: Google)
6. Businesses with GBP locations listed on Google Maps receive 2.7x more traffic. (Source: Moz)
7. 51% of customers trust businesses with accurate Google Maps listings more. (Source: BrightLocal)
8. Businesses appearing in Google Maps’ top 3 listings receive 5x more clicks. (Source: Search Engine Journal)
9. 68% of customers check GBP photos before deciding to visit a business. (Source: Google)
10. 59% of consumers prefer using Google Maps to find nearby services. (Source: Statista)
11. Businesses with correct Google Maps addresses see 25% fewer negative reviews due to misdirections. (Source: BrightLocal)
12. 44% of searches for local businesses on Google Maps result in a visit. (Source: HubSpot)
13. Google Maps listings with reviews receive 3x more engagement. (Source: Search Engine Journal)
14. 71% of users prefer navigating to a store directly from Google Maps. (Source: Think with Google)
15. 52% of customers rely on Google Maps for business operating hours. (Source: Google)

6. Mobile Search and Google Business Profile Statistics

1. 76% of people who search for something nearby on their smartphones visit a business within a day. (Source: Think with Google)
2. 28% of mobile searches for local businesses result in a purchase. (Source: Google)
3. 95% of mobile searches for local businesses use Google as their primary search engine. (Source: Statista)
4. 50% of mobile users prefer calling a business directly from GBP. (Source: BrightLocal)
5. 82% of shoppers conduct ‘near me’ searches on mobile before visiting a store. (Source: Google)
6. 45% of businesses report increased mobile engagement after optimizing GBP. (Source: BrightLocal)
7. 67% of consumers say they check GBP reviews before making a purchase via mobile. (Source: Podium)
8. Google searches on mobile lead to 30% more actions than desktop searches. (Source: Search Engine Journal)
9. 72% of consumers engage with GBP through mobile devices. (Source: Moz)
10. GBP listings optimized for mobile receive 50% more engagement. (Source: Google)
11. 64% of mobile users expect GBP details (such as hours and directions) to be accurate. (Source: BrightLocal)
12. 58% of mobile searches lead to a business contact within an hour. (Source: Google)
13. 80% of mobile users have used GBP for store details while on the go. (Source: Statista)
14. 53% of customers use GBP mobile messaging to ask business-related questions. (Source: Google)
15. Businesses with GBP chat enabled see 35% higher conversion rates on mobile. (Source: Search Engine Land)

7. Revenue Impact of Google Business Profile

1. 85% of small businesses say GBP helps them generate more revenue. (Source: BrightLocal)
2. Businesses with a fully optimized GBP listing earn 50% more revenue than those without one. (Source: Google)
3. 28% of GBP interactions result in a purchase. (Source: Think with Google)
4. 90% of users say GBP listings influence their purchasing decisions. (Source: Moz)
5. Businesses appearing in the top 3 local search results on GBP experience 126% higher conversion rates. (Source: Search Engine Journal)
6. 70% of customers are more likely to purchase from a business with an updated GBP listing. (Source: Google)
7. Companies that use GBP promotions see 30% higher customer engagement. (Source: BrightLocal)
8. 88% of local mobile searches lead to a store visit within 24 hours. (Source: Think with Google)
9. 56% of businesses report increased sales after updating GBP regularly. (Source: Moz)
10. 60% of consumers prefer to buy from businesses with active GBP listings. (Source: BrightLocal)
11. 34% of consumers are willing to pay more for services from businesses with high GBP ratings. (Source: Podium)
12. Businesses that use Google Posts see a 17% increase in revenue. (Source: Search Engine Land)
13. 46% of businesses report a rise in website traffic due to GBP. (Source: Google)
14. 81% of marketers say GBP is a key driver of local sales. (Source: Moz)
15. 43% of business owners say GBP is their most effective online marketing tool. (Source: BrightLocal)

8. Consumer Behavior Trends Related to Google Business Profile

1. 87% of consumers use Google to evaluate local businesses before visiting. (Source: BrightLocal)
2. 58% of people searching for local businesses on Google visit within the same day. (Source: Think with Google)
3. 93% of searches with local intent show Google Business Profile listings in the results. (Source: Search Engine Journal)
4. 78% of consumers trust online reviews as much as personal recommendations. (Source: BrightLocal)
5. 42% of customers will not consider a business with an average rating below 4 stars. (Source: Podium)
6. 88% of consumers expect businesses to respond to online reviews. (Source: ReviewTrackers)
7. 53% of searchers interact with a Google Business Profile before visiting a business. (Source: Google)
8. 68% of consumers are more likely to visit a business with recent customer reviews. (Source: BrightLocal)
9. 73% of consumers say positive Google reviews make them trust a business more. (Source: Search Engine Journal)
10. 60% of customers prefer businesses with recent photos uploaded on GBP. (Source: Google)
11. 32% of local searchers call a business directly from GBP. (Source: BrightLocal)
12. 79% of people take action on a business after viewing its GBP profile. (Source: Google)
13. 70% of mobile users say GBP provides the most useful business details. (Source: Think with Google)
14. 44% of consumers believe accurate GBP listings indicate business professionalism. (Source: BrightLocal)
15. 40% of customers check GBP updates and new posts before visiting a business. (Source: Search Engine Journal)

9. Google Business Profile in Different Industries

1. 92% of restaurants receive customer interactions via Google Business Profile. (Source: BrightLocal)
2. 80% of healthcare searches lead to GBP interactions. (Source: Google)
3. 75% of law firms use GBP as their primary local marketing tool. (Source: Search Engine Journal)
4. 70% of retail store visits are influenced by GBP search results. (Source: Google)
5. 66% of auto repair shops get customer inquiries via GBP. (Source: BrightLocal)
6. 85% of hospitality businesses rely on GBP for online visibility. (Source: Statista)
7. 63% of home service businesses receive client inquiries from GBP. (Source: BrightLocal)
8. 71% of fitness and wellness centers see engagement growth through GBP. (Source: Google)
9. 69% of real estate agents use GBP to drive website traffic. (Source: Moz)
10. 80% of accountants and financial service firms see increased credibility with GBP. (Source: Search Engine Journal)
11. 74% of medical professionals say GBP helps them attract new patients. (Source: Google)
12. 58% of beauty salons gain new clients through GBP interactions. (Source: BrightLocal)
13. 65% of contractors and home improvement professionals rely on GBP for lead generation. (Source: Google)
14. 50% of travel-related searches result in direct GBP interactions. (Source: Statista)
15. 77% of pet service providers receive new bookings through GBP. (Source: BrightLocal)

10. Future Trends and Developments in Google Business Profile

1. Google AI-driven GBP optimizations are expected to improve search accuracy by 35%. (Source: Google)
2. GBP integration with voice search is projected to influence 50% of local searches by 2025. (Source: Search Engine Journal)
3. 67% of businesses plan to increase their focus on GBP optimization in the next year. (Source: BrightLocal)
4. Augmented reality (AR) features for GBP listings are being tested in select locations. (Source: Google)
5. Google is developing automated review sentiment analysis for business insights. (Source: Search Engine Journal)
6. 74% of marketers believe GBP analytics will become more advanced with AI integration. (Source: Moz)
7. By 2026, GBP messaging usage is expected to grow by 40%. (Source: Google)
8. 58% of businesses predict that GBP’s local ad placements will become more competitive. (Source: Search Engine Land)
9. AI-driven GBP suggestions for business improvements will increase customer engagement by 30%. (Source: Google)
10. 80% of consumers expect businesses to offer in-app booking directly from GBP. (Source: Think with Google)
11. Mobile-first indexing will make GBP listings even more essential for SEO success. (Source: Moz)
12. 61% of businesses anticipate needing more GBP optimization as competition grows. (Source: BrightLocal)
13. Google’s new AI-generated business descriptions will be rolled out globally by 2025. (Source: Google)
14. 82% of businesses expect GBP to become their primary online marketing tool. (Source: Search Engine Journal)
15. Google’s ongoing GBP updates aim to improve business visibility for small and medium-sized enterprises. (Source: Google)

Conclusion

Google Business Profile is a game-changer for local businesses, influencing search visibility, consumer decisions, and revenue. With mobile search dominance, voice search growth, and AI-driven improvements, GBP is becoming a critical tool for businesses in all industries. Companies that actively manage their GBP will stay ahead of competitors, attract more customers, and generate higher revenue.

FAQs

How does Google Business Profile impact local business rankings?

GBP is a major ranking factor for local search, with reviews, photos, and engagement helping businesses appear in Google’s Local Pack.

How can I improve my Google Business Profile ranking?

You can improve ranking by completing your profile, adding photos, responding to reviews, posting updates, and using Google Posts regularly.

Does Google Business Profile help with lead generation?

Yes! Businesses that optimize their GBP see a 50% increase in customer actions, including calls, visits, and inquiries.

Can I run ads through Google Business Profile?

Yes, Google Ads can be connected to GBP to boost visibility in local search results and Google Maps.

Is Google Business Profile free to use?

Yes, GBP is free, but businesses can invest in Google Ads to enhance visibility and engagement.