Latest Google Analytics 4 (GA4) Statistics for 2025

The top Google Analytics 4 for 2025 are that 60% of marketers say engagement rate in GA4 provides better insight, GA4 users report a 20% increase in social media traffic accuracy due to improved UTM tracking, and GA4’s revenue prediction model is used by 42% of businesses for budget allocation.

Google Analytics 4 (GA4) has revolutionized web and app analytics with a privacy-focused, event-based tracking model. 

As businesses migrate from Universal Analytics (UA) to GA4, understanding the latest statistics is crucial for digital marketers, website owners, and analysts. 

This article provides new google analytics 4 trends for 2025 and future.

GA4 Adoption Stats

1. As of July 2023, over 75% of websites that previously used Universal Analytics have migrated to GA4 (Source: Statista).
2. Google announced that Universal Analytics stopped processing new data on July 1, 2023, forcing users to transition to GA4 (Source: Google).
3. In a survey, 62% of marketers reported struggling with the transition from UA to GA4 due to its different data model (Source: HubSpot).
4. Over 50 million websites worldwide rely on Google Analytics, with GA4 becoming the default option (Source: BuiltWith).
5. Only 28% of GA4 users fully utilize event-based tracking, despite it being a core feature (Source: Search Engine Journal).
6. GA4’s integration with BigQuery is used by 40% of enterprise-level businesses for deeper data analysis (Source: Google).
7. 35% of small businesses report not understanding how to set up GA4’s custom event tracking (Source: Search Engine Land).
8. 90% of digital agencies have advised their clients to switch to GA4 before UA deprecation (Source: SEMrush).
9. 55% of marketing professionals say GA4’s predictive analytics features are useful but underutilized (Source: eMarketer).
10. GA4’s new session tracking model has been cited as confusing by 47% of users transitioning from UA (Source: Marketing Land).
11. Only 20% of businesses using GA4 take advantage of the exploration reports feature (Source: Google).
12. 80% of users say GA4’s default reports are harder to navigate compared to UA (Source: Search Engine Journal).
13. 67% of analysts find GA4’s user interface more complex than UA’s (Source: Digital Marketing Institute).
14. GA4’s data retention policy, which defaults to two months, has led 45% of businesses to manually adjust settings for extended storage (Source: HubSpot).
15. 30% of marketers believe GA4’s new attribution models provide better insights compared to UA’s last-click model (Source: Statista).

User Engagement Statistics in GA4

1. GA4 measures engagement time more accurately than UA, reducing session discrepancies by 15% (Source: Google).
2. Average session duration tracked in GA4 is 30% longer than in UA due to more precise tracking (Source: Search Engine Journal).
3. 60% of marketers say engagement rate in GA4 provides better insight than UA’s bounce rate metric (Source: HubSpot).
4. Websites using GA4 have seen an average 10% increase in reported engaged sessions compared to UA (Source: SEMrush).
5. The average engagement rate across industries in GA4 is 55% (Source: Statista).
6. 78% of marketers prefer GA4’s user-centric engagement tracking over UA’s session-based approach (Source: Marketing Land).
7. 45% of businesses report higher pageviews per session in GA4 due to more accurate tracking (Source: Google).
8. Mobile users account for 65% of engaged sessions in GA4 tracking (Source: eMarketer).
9. 35% of analysts rely on GA4’s engagement rate to determine content effectiveness (Source: Search Engine Journal).
10. The average engagement time per session in GA4 is 2.5 minutes (Source: Statista).
11. Sites with interactive elements (videos, quizzes) report 20% higher engagement rates in GA4 (Source: HubSpot).
12. 50% of GA4 users say real-time reports help track user engagement better than UA (Source: Google).
13. 70% of e-commerce businesses use GA4’s scroll tracking to measure content engagement (Source: Marketing Land).
14. 55% of analysts say GA4’s user stickiness metrics (DAU/WAU/MAU) provide valuable retention insights (Source: SEMrush).
15. GA4’s cohort analysis is used by 25% of businesses to track engagement over time (Source: Digital Marketing Institute).

E-commerce Tracking Stats in GA4

1. 72% of e-commerce businesses have implemented GA4’s enhanced e-commerce tracking features (Source: Statista).
2. GA4’s revenue attribution is 18% more accurate than Universal Analytics due to improved cross-device tracking (Source: Google).
3. 65% of online retailers use GA4’s predictive metrics to forecast sales and customer behavior (Source: eMarketer).
4. Product view tracking in GA4 is 25% more detailed than in UA, capturing user interactions like scroll depth (Source: SEMrush).
5. 40% of e-commerce businesses report increased accuracy in revenue tracking after switching to GA4 (Source: Search Engine Journal).
6. GA4’s purchase probability metric is used by 30% of marketers to optimize conversion funnels (Source: HubSpot).
7. 55% of online stores track shopping cart abandonment using GA4’s event-based system (Source: Marketing Land).
8. 47% of businesses say GA4’s funnel exploration report provides better insights into purchase paths than UA (Source: Google).
9. 33% of retailers use GA4’s audience segmentation to create personalized shopping experiences (Source: eMarketer).
10. GA4’s default attribution model has improved e-commerce conversion accuracy by 22% (Source: SEMrush).
11. GA4’s cross-domain tracking is used by 50% of online businesses to unify user data across multiple websites (Source: Search Engine Journal).
12. 60% of e-commerce sites use GA4’s scroll-depth tracking to optimize product pages (Source: Statista).
13. 45% of digital marketers use GA4’s path exploration reports to analyze user journeys (Source: HubSpot).
14. GA4 users report a 12% increase in transaction tracking accuracy compared to UA (Source: Google).
15. 48% of e-commerce brands use GA4’s predictive revenue metric to enhance ad targeting (Source: Marketing Land).

Traffic Source Statistics in GA4

1. 52% of marketers report that GA4’s source/medium tracking provides better accuracy than UA (Source: SEMrush).
2. GA4 users report a 20% increase in social media traffic accuracy due to improved UTM tracking (Source: Google).
3. 68% of businesses rely on GA4’s direct traffic classification for a more accurate representation of user origins (Source: Statista).
4. 33% of digital marketers use GA4’s default channel grouping for cleaner traffic source reporting (Source: Search Engine Journal).
5. Organic search accounts for 46% of total website traffic as tracked in GA4 (Source: HubSpot).
6. 55% of paid advertisers say GA4’s integration with Google Ads provides more actionable traffic insights (Source: eMarketer).
7. GA4’s referral traffic tracking has improved link attribution accuracy by 19% (Source: Google).
8. 60% of businesses use GA4’s traffic acquisition reports to refine their marketing strategies (Source: Marketing Land).
9. GA4’s bot filtering has reduced artificial direct traffic spikes by 23% (Source: SEMrush).
10. 75% of content marketers use GA4 to analyze organic search traffic trends (Source: Search Engine Journal).
11. Email traffic attribution accuracy has improved by 15% in GA4 compared to UA (Source: Google).
12. 48% of businesses track traffic from influencer marketing campaigns using GA4 (Source: Statista).
13. 67% of marketers use GA4’s cross-device tracking to unify traffic data across platforms (Source: HubSpot).
14. Paid search contributes 32% of tracked website sessions in GA4 (Source: eMarketer).
15. 30% of businesses use GA4’s real-time traffic data to monitor campaign performance (Source: Marketing Land).

Conversion Tracking Stats in GA4

1. 62% of marketers say GA4’s event-based conversion tracking is more flexible than UA’s goal tracking (Source: Google).
2. Businesses report a 20% increase in conversion rate accuracy after switching to GA4 (Source: Search Engine Journal).
3. 55% of digital advertisers use GA4’s conversion attribution models to optimize campaigns (Source: SEMrush).
4. GA4’s multi-touch attribution model improves conversion path analysis by 25% (Source: eMarketer).
5. 47% of businesses use GA4’s predictive purchase metrics to refine their sales funnels (Source: Statista).
6. 38% of website owners rely on GA4’s event-based tracking for form submission conversions (Source: Marketing Land).
7. 70% of e-commerce sites track checkout completions using GA4’s enhanced e-commerce setup (Source: HubSpot).
8. GA4’s machine learning models improve conversion probability predictions by 18% (Source: Google).
9. GA4’s real-time conversion tracking helps 30% of marketers adjust campaigns on the fly (Source: Search Engine Journal).
10. 50% of lead-generation businesses use GA4’s engagement-based goals for more accurate conversion tracking (Source: SEMrush).
11. 42% of companies use GA4’s conversion funnel analysis to detect drop-off points (Source: eMarketer).
12. GA4’s cross-device tracking improves conversion attribution accuracy by 28% (Source: Statista).
13. 67% of digital marketers prefer GA4’s flexible conversion tracking over UA’s goal-based system (Source: HubSpot).
14. 45% of businesses use GA4’s audience-based conversion tracking for remarketing campaigns (Source: Marketing Land).
15. GA4’s predictive churn analysis helps 25% of companies retain customers before they leave (Source: Google).

GA4 and Privacy Compliance Statistics

1. 78% of businesses say GA4’s privacy-first approach aligns better with global data regulations than Universal Analytics (Source: Google).
2. 65% of marketers report compliance challenges when adjusting to GA4’s data retention policies (Source: HubSpot).
3. GA4’s cookieless tracking solution has increased first-party data collection accuracy by 22% (Source: Search Engine Journal).
4. 48% of businesses rely on GA4’s consent mode to ensure GDPR and CCPA compliance (Source: Statista).
5. 52% of marketers believe GA4’s automatic IP anonymization is a necessary update for privacy compliance (Source: eMarketer).
6. GA4’s server-side tracking has been adopted by 35% of enterprises to improve data security (Source: SEMrush).
7. 60% of GA4 users are concerned about data gaps due to stricter privacy measures (Source: Marketing Land).
8. 45% of digital advertisers struggle with GA4’s limited access to individual user data for personalized marketing (Source: Google).
9. GA4’s predictive metrics reduce reliance on third-party cookies, helping 55% of businesses adapt to privacy changes (Source: HubSpot).
10. 32% of websites use GA4’s Data Deletion Requests to comply with user privacy rights (Source: Statista).
11. 50% of businesses rely on GA4’s consent mode for managing cookie-based tracking without violating regulations (Source: SEMrush).
12. GA4’s event-based tracking model ensures better compliance with Apple’s App Tracking Transparency (ATT) policy (Source: eMarketer).
13. 67% of compliance officers say GA4’s default two-month data retention setting is too restrictive for long-term analysis (Source: Search Engine Journal).
14. GA4’s machine learning fills data gaps caused by privacy restrictions for 40% of businesses (Source: Google).
15. 80% of marketers believe privacy changes in GA4 make tracking more ethical but less granular (Source: Marketing Land).

Mobile App Analytics Stats in GA4

1. 72% of mobile app developers use GA4’s Firebase integration for in-depth app analytics (Source: Statista).
2. GA4’s event-based tracking model has improved mobile engagement tracking accuracy by 30% (Source: Google).
3. 55% of app-based businesses prefer GA4’s streamlined app tracking over Universal Analytics (Source: eMarketer).
4. GA4’s real-time reporting is used by 60% of mobile-first businesses to monitor app performance (Source: Search Engine Journal).
5. 45% of mobile marketers use GA4’s predictive user churn analysis to optimize retention strategies (Source: SEMrush).
6. GA4’s mobile audience segmentation is used by 50% of businesses for targeted push notifications (Source: HubSpot).
7. App session tracking in GA4 is 20% more accurate compared to Universal Analytics (Source: Marketing Land).
8. 38% of mobile businesses use GA4’s in-app purchase tracking to optimize monetization strategies (Source: Google).
9. 67% of mobile app marketers rely on GA4’s lifetime value (LTV) predictions to measure user profitability (Source: Statista).
10. 42% of mobile-first brands leverage GA4’s engagement rate metric to improve UX (Source: eMarketer).
11. GA4’s deep linking capabilities improve mobile ad attribution by 25% (Source: SEMrush).
12. 50% of mobile app businesses say GA4’s real-time tracking has improved their ability to react to user behavior (Source: HubSpot).
13. GA4’s crash reporting feature is used by 35% of app developers for debugging (Source: Search Engine Journal).
14. 58% of app-based businesses track screen views and app interactions using GA4 (Source: Google).
15. 30% of mobile marketers use GA4’s funnel exploration report to optimize onboarding processes (Source: Marketing Land).

Machine Learning and Predictive Metrics Stats in GA4

1. 68% of businesses using GA4 leverage predictive metrics for marketing automation (Source: Google).
2. GA4’s purchase probability prediction has improved sales targeting accuracy by 20% (Source: HubSpot).
3. 55% of digital advertisers use GA4’s churn probability metric to retain high-value customers (Source: eMarketer).
4. GA4’s revenue prediction model is used by 42% of businesses for budget allocation (Source: Statista).
5. 48% of e-commerce companies integrate GA4’s predictive insights with Google Ads (Source: SEMrush).
6. GA4’s machine learning models have reduced reliance on third-party cookies for 60% of businesses (Source: Search Engine Journal).
7. 35% of marketers use GA4’s anomaly detection feature to identify performance fluctuations (Source: Google).
8. GA4’s AI-driven insights help 50% of businesses optimize their marketing campaigns (Source: Marketing Land).
9. 40% of businesses use GA4’s customer lifetime value (CLV) predictions for long-term strategy planning (Source: eMarketer).
10. GA4’s predictive audience feature has increased ad efficiency by 22% (Source: SEMrush).
11. 58% of GA4 users say predictive analytics helps improve retargeting effectiveness (Source: HubSpot).
12. GA4’s automated insights detect trends 15% faster than manual reporting in Universal Analytics (Source: Statista).
13. 45% of businesses rely on GA4’s audience likelihood metrics to segment users for personalized experiences (Source: Google).
14. GA4’s revenue forecast model has improved ROI tracking for 38% of digital advertisers (Source: Marketing Land).
15. 30% of enterprise businesses integrate GA4’s predictive analytics with CRM systems for better customer insights (Source: Search Engine Journal).

GA4 Reporting and Customization Stats

1. 65% of marketers say GA4’s custom reporting tools provide deeper insights than Universal Analytics (Source: Google).
2. GA4 users report a 30% improvement in report accuracy due to its event-based tracking model (Source: SEMrush).
3. 55% of businesses find GA4’s custom reports challenging to configure compared to UA (Source: HubSpot).
4. 48% of analysts use GA4’s exploration reports to create in-depth data visualizations (Source: Statista).
5. 60% of companies prefer GA4’s ability to customize dashboards over UA’s pre-set reports (Source: eMarketer).
6. GA4’s real-time reporting tools are used by 50% of digital marketers to track campaign performance (Source: Search Engine Journal).
7. 40% of GA4 users say its path exploration reports provide better customer journey insights (Source: Google).
8. 35% of businesses integrate GA4’s reporting with BigQuery for advanced data analysis (Source: Marketing Land).
9. GA4’s report filtering options have improved segmentation capabilities for 58% of users (Source: SEMrush).
10. 42% of businesses use GA4’s attribution reports to measure ad campaign effectiveness (Source: Statista).
11. 67% of marketers believe GA4’s reporting UI is more complex but more flexible than UA’s (Source: HubSpot).
12. 30% of analysts use GA4’s data API to automate custom report generation (Source: Search Engine Journal).
13. GA4’s engagement overview dashboard is preferred by 50% of businesses for tracking key user metrics (Source: Google).
14. 38% of marketers use GA4’s landing page reports to optimize web conversions (Source: Marketing Land).
15. 55% of businesses say GA4’s integration with Google Looker Studio enhances report visualization (Source: eMarketer).

Challenges and Adoption Barriers in GA4

1. 63% of businesses report difficulty understanding GA4’s new event-based tracking system (Source: HubSpot).
2. 55% of marketers say GA4’s interface is more complex compared to Universal Analytics (Source: Search Engine Journal).
3. 48% of small businesses struggle with GA4’s customization features due to limited technical expertise (Source: Statista).
4. 40% of companies cite GA4’s lack of historical data migration as a major challenge (Source: SEMrush).
5. 72% of digital marketers believe GA4’s learning curve is steeper than that of Universal Analytics (Source: eMarketer).
6. 50% of businesses find GA4’s attribution models confusing, especially when transitioning from last-click attribution (Source: Google).
7. 38% of agencies report client resistance to GA4 adoption due to unfamiliarity (Source: Marketing Land).
8. 45% of analysts say GA4’s data sampling limitations affect reporting accuracy (Source: Search Engine Journal).
9. 60% of marketers struggle to configure GA4’s custom event tracking effectively (Source: Statista).
10. 55% of users find GA4’s default reports less intuitive than those in Universal Analytics (Source: SEMrush).
11. 30% of e-commerce businesses report difficulty integrating GA4’s enhanced e-commerce features (Source: HubSpot).
12. GA4’s data retention policy (defaulting to 2 months) is a concern for 67% of businesses needing long-term data (Source: Google).
13. 35% of digital marketers say GA4’s lack of bounce rate has made traditional engagement measurement more difficult (Source: eMarketer).
14. 42% of businesses experience issues integrating GA4 with third-party tools like CRM software (Source: Marketing Land).
15. 58% of website owners prefer Universal Analytics’ predefined reports over GA4’s exploratory analysis (Source: Search Engine Journal).

Conclusion

Google Analytics 4 (GA4) has transformed digital analytics with its event-based tracking system, machine learning capabilities, and privacy-first approach. While its adoption rate is high—driven by the deprecation of Universal Analytics—many businesses still face challenges in navigating its complex interface and customizing reports effectively.

FAQs

What makes GA4 different from Universal Analytics?

GA4 uses an event-based tracking model instead of session-based tracking, provides predictive analytics, and focuses on privacy compliance with features like cookieless tracking.

Why is GA4 considered more privacy-friendly?

GA4 includes automatic IP anonymization, supports cookieless tracking, and offers consent mode to comply with GDPR and CCPA regulations.

How does GA4 improve user engagement tracking?

GA4 replaces bounce rate with engagement rate, tracking interactions such as scrolls, clicks, and video plays more accurately.

What challenges do businesses face when switching to GA4?

Common challenges include a complex interface, difficulty with event tracking configuration, limited historical data migration, and new attribution models.

How can businesses maximize GA4’s potential?

Businesses should leverage GA4’s predictive metrics, customize reports using Explorations, integrate with BigQuery, and optimize event-based tracking.