Facebook Marketing Strategy

Facebook Marketing Strategy with measurable results

Why Choose Facebook?

You should choose Facebook as it is the world’s most-accessed Social media. 


It has its presence in over 213 countries of the world with people accessing the social platform from Europe, Asia, NorthAmerica, South America, Africa, and Australia. 


Marketers can make use of enormous data available on Facebook which includes geographical location, interests, Gender, mobile users, etc. Where else can you find such a vast amount of user data compiled by locations and interests? It is the most preferred source of a marketing channel for businesses.


Facebook Marketing (Image Source:- Webmasteradvance)

The Facebook Platform

Launched in February 2004, and created by Marc Zuckerberg, Eduardo Saverin, Andrew Mc Collum, Dustin Moskowitz, and Chris Hughes; Facebook has since become one of the most accessed sites on the internet. Initially started as a networking platform for Harvard Students, Facebook has grown into a full-fledged social networking site providing users a good platform to share their content which may include text, images, videos, and other media.


Facebook gives you the ability to create your profile and start making friends. The platform has options for creating Pages, Groups and Events. You can use these channels to promote your products and services.

Create Notes for your Marketing Plan

Before any campaign is started, proper forecasting should be done. You need to prepare notes for your marketing plan in order to implement it successfully. Some questions which you need to answer are given below:-

You must have a Facebook Profile before you can create a Facebook Page. If you have a profile, then you must visit any Facebook Page and click on Create a Page to get a page for your business. Here are the steps to creating a Page:-

Facebook provides you with innumerable applications that you may use for the success of your business.
Getting Likes for your Fan Page

Top 10 Strategies

1-Know your audience– The very first step in a successful marketing strategy is knowing your audience. Facebook provides you with data where you can easily find out your ideal audience to target based on the geographical location, gender, age, and interests. Facebook is a boon for small businesses because owners because they can use the Facebook custom audience feature to target local audiences. 


2- Create a nice Landing Page– Remember, your targeted audiences would visit your Facebook Page to know more about your company and its products or services. Having a nice landing page would make them understand your company in a better way. The motto of “The first impression is the last impression” would work best here.


3-      Post Quality Content– Your fans have liked you because they think you are a source of useful information about their interests. It’s your responsibility to share constant updates about your company’s products, various activities, images, content, and any other media which your fans may find interesting.


4-   Turn on Discussions– Every post created by you should have some scope for further discussions. The more discussions, the more user engagement and the more user engagement, the more the chances of your page coming in the eyes of new audiences to increase your target market.


5-  Keep your fans engaged– Start a contest and let your fans remain engaged with your brand in one way or the other.


6- Get more Likes– This is the measure of the popularity of the business. Hence, getting more likes adds to the reputation and popularity of the business.


7- Use Applications– These are your real friends in the online world of marketing. Your business pages need them to actively promote your services in front of your audiences.


8- Follow Etiquettes– You must follow several social media etiquettes while promoting your brand on these popular social marketing channels.


9- Daily Hour Approach– You must spend at least one hour of your time on a daily basis to promote your services. This daily hour approach can go a long time to popularize your brand.


10- Maintaining the Edgerank– Edgerank is similar to Google’s PageRank and it measures the post popularity. You need to keep an eye on the Edgerank in order to gain more visibility in front of your targeted audiences. Edgerank depends upon the time decay factor, weight factor and the engagement factor.


11- Measuring the Success– The last but not the least is the measurement of the success of the campaign. There are several online tools that can help you to measure the audience engagement and finally your return on investment (ROI). This is important as the money spent should be taken care of and the full utilization should be made.




Also See:- 


Twitter Marketing Strategy
YouTube Marketing Strategy
Pinterest Marketing Strategy
How to Get More Traffic From Pinterest
Why Do Businesses Need Social Media
How to Create Facebook Ads That Generate Revenue