Facebook ads are not expensive when compared to other ad networks like Google and Amazon.  Generating relevant leads from Facebook is easy once you know how to run effective Facebook ads.  To further help advertisers get as much benefit as possible from their ad budget, Facebook rolled out the campaign budget optimization (CBO). Campaign budget optimization helps you spend your budget efficiently, so you get the maximum possible return on investment.  In this article, I will explain what CBO is and how it works. I will also show you how you can use CBO to your advantage and its best … Continue reading Complete Guide to Facebook Campaign Budget Optimization (CBO)